This is a community involvement project that was performed at the Little Havana store March of 2015.

1. Calle 8 Festival

2. Special thanks to everyone who
in some way contributed to this
event. You helped represent our
brand, our culture our diversity
and our love for what we
do...This event would not have
been possible without you...

3. We
rearranged the
tables like 4
times....we
finally got it
right. Thanks
team!

4. And we asked
for support
from home
office... and
received a
whole pallet
full! Thanks!!
And the Prize
wheel was
awesome!!
Thanks
Jennifer for
your creativity
on making the
Prize Wheel!

7. Here is our first spin...and first retail sign up...

8. And we kept spinning...

9. And spinning...

10. These are some of the people that participated, there were many more that
came to support. A full list of recognitions will be presented at the end of the
presentation. Thank you all!!

11. We had lots of contests and prizes for everyone! Including our
associates. Jennifer Salgado our Sales Associate from Little Havana
won both of our Retail Loyalty sign up contests. Earning a total of $75
in gift cards!! Go Jennifer!!

13. Many countries from around the world, different
cultures, and all united to create one fun loving
day!

15. And the traditional dish...roast pork….

16. It was lots of fun to represent our brand with all of
our love and passion. Also we enjoyed spending
great quality time with our team. How about
results? What differences are there this year
compared to last year’s Calle 8?
Ly we sold $1,760
Ty we sold $3,570
That is a increment of 102.84%
(We were opened the same amount of time)
We also obtained 484 Retail Loyalty sign ups
7 Go Gordon sign ups.
After these results we continue to believe there is
greater potential in this particular event.

17. ● Jay Serrano - Ft. Lauderdale, you truly supported our event from the beginning. Thank
you so much for making this happen.
● Rosalea Serrano - Lighthouse Point, Thank you! your enthusiasm,
charisma and leadership was the life of the event! Thank you!
● Philco Michel - Ft. Lauderdale, We know you really helped maintain momentum and
created lots of new retail loyalty sign ups! Thank you!
● David Williams and wife Suzanne - Naples, WOW, thanks for coming all this way to
spend some good quality time with us. We have to do this again!!
● Tomas De Los Santos and wife Bella - Hollywood, Thanks you guys!!! This was fun!!
● Danielle Basto - Miami, Thank you so much for coming out, you were awesome!
● Eithan White - West Palm, You really went all out man, Thank you!
● Lazaro Ruiz - West Palm, You started at Little Havana and moved out, but you will
always be family.
● Nancy Garcia - Boynton Beach, Thank you!! You came during your vacation to our help!
Your awesome!!
● Zach Parker - Boynton Beach, Great attitude, awesome contributions, Thank you!
Special Thanks go out to our district
team who came to support:

18. ● Jennifer Salgado - You won both of the Retail Loyalty sign up contests!! Congrats, your
engagement and enthusiasm during the event was unique!!
● Carmen Cordero - Official photographer and lots of Retail Loyalty! Thank you!!
● Jennifer Cabrera - Thank you, you designed the Prize Wheel, your initiative, creativity
were a huge part of our success.
● Lisandra Suarez (Merch ASM) - Thank you for the planning you did for the event, the
food for the volunteers, the music, great job! Big thank you to your husband Dayron for
his contributions as well.
● John Melendez (Shift leader and Diversity Advocate) - John your drive, passion and love
for the event really created the culture for everyone to contribute to our success. Also
your wife Rachel, did amazing, thank you and her for everything you did.
● Alex Gonzalez - (Sales and Service ASM), Thank you Alex for bringing your whole family
out and contributing to our success.
● Big thank you to all the Sales Associates who came to the event and contributed to our
success: Chris, Ricky, Judith, Amanda, and Jean.
Thanks again to all our super sales associates
and managers from Little Havana