A slideshow to show how I addressed my target audience, comparing my product to similar Kerrang! pages. "5. How did you attract/address your audience?"

1. EVALUATION QUESTION 5
“ ”
How did you attract/address your audience?

2. Mast Heads
Professional magazine My mast head
Also, the style of the fonts are quite similar.
Kerrang! has lines through the mast head,
Both of the mast heads are kind of similar in making it look like it’s in segments, whereas my
colour. They both have a black background, so mast head looks shattered and worn. Because
that the white sticks out more. However my Kerrang! has a large rock audience, and that
mast head has black text, but a white stroke my mast head is similar, it is one convention that
line. So the colours are half similar! shows how I address my target audience.

3. Main Picture
In terms of the picture, both of them
contain a musician on stage with some
sort of light coming from behind them
making them stand out on the page -
almost like a 3D effect.
The way that they are both musicians
also highlights the musical side of the
magazine, as opposed to stories that
are not musically related.
Clothing is another convention I followed
to address my target audience. Both
musicians are wearing smart clothes,
which is rocky and would appeal to the
rock audience. The singer I chose is also
wearing a smart shirt with jeans (although
My Product you can’t see the jeans) which also hints Issue of Kerrang!
at rock - again appealing to my chosen
target audience.

4. Banner’s
This Kerrang! issue has free tracks, with the most well
known bands stated at the top. I kept this convention and
put a free poster collection at the top of mine. Having
something free is a good was to ‘sell’ the magazine to a
target audience. Almost anyone will be more encouraged to
buy something if they think they are getting something for
free.
In terms of the bottom banner, this Kerrang!
issue didn’t have a bottom banner as such, only a
very small one in the corner telling the audience
they could win a table at the K! Awards - a
prestigious awards ceremony to most if not all rock
fans. However, in my bottom banner I put a list of
bands that would be featured in the magazine, as I
saw this kind of thing in most of the other
magazines I researched. Which means that this
probably appeals more to the target audience.

5. Main Story
Title
The band name Intro Out, which is the main story
heading of my magazine (below) shows the same
conventions as the Kerrang! magazines’ (above).
Both titles also have a slogan underneath.
For my title, is was a slogan for the band;
They are both slanted and when on the rest of the ‘Crank It Up!’ and for the Kerrang! page
it was ‘Rou and Itch tell it like it is’. Both are
magazine, they are both kind of in the bottom left corner
aimed to try and get the target audience
of the page - which is how they are similar. They are not
interested in the magazine and want to
the same colours of text however, because of the other
buy it. So having a rememberable and eye-
colours around the page. My page is dominated by black
catching slogan is important to help
so it was sensible to have a black and white text. Also
address the target audience.
black and white was my main text colour pallet for all my
pages. The main colour around the Kerrang! page was
blue.

6. Stories
I tried to keep the layout of the
stories the same, although most
magazine covers I found only
had about three stories on the
cover, including the one with an
extra picture. I think that the
stars and circles are also
included as stories, which is why
it doesn’t seem like there are
many stories. On my cover, I
didn’t have stars or circles, only
the stories. But I believe that
because I have written the ‘Massive Milton Keynes’ part in a different and outstanding font, it acts in a similar
way in terms of attracting the target audience. Also, although each story is of a different importance and the
magazine company would want different stories to attract the target audience to different levels of interest,
there aren’t that many varieties of fonts. Even though a magazine would want the full interest of their target
audience, it is a bad idea to overflow their heads with different fonts, because then it gets messy and hard to
read. I think I have more than the average variety of fonts, but because the ‘mud, sweat and beers!’ title looks
similar to the other anchorage text and that the Intro Out title looks similar to the mast head font, I think I’ve
subtly hidden this in a sneaky way. In a way, I think my style of magazine would look relatively good messy and
would still attract the right target audience, possible even being a unique selling point.

7. Colours
From looking at the other Kerrang! magazines, it can be seen that each one has a main colour scheme and
commonly one other colour. For example in the Fall Out Boy magazine, the main colour scheme is orange and
black, but there is a bit of orange in the free posters bit as well, matched by the shirt he is wearing. I followed
this convention, but only used the colour scheme and no other colours. This could also be something else to
improve on - I could maybe put the ‘Massive Milton Keynes’ bit in a different colour. Using an extra colour breaks
the page up a bit and keeps it interesting for the reader. Although I still feel that I’m addressing my target
audience in the right way and that my magazine would fit in well with the other Kerrang! issues.

8. Other Points
These are the main ways in which my magazine addresses the target audience I have chosen, compared to the
ways that Kerrang! have done it to their target audience.
I used these conventions throughout my Also using black and red as the main
magazine, on the contents page and colour scheme, along with black and
the double page spread. white for the text font throughout, keeps
For example, I used the same style good continuity and therefore addresses
my target audience in the correct way.
mast head when I wrote Rock Solid on
the contents page, and when
abbreviating it to just RS. I also kept the
Intro Out text the same when using it
on the double page spread.