1. Tim Holt 978-417-1650 tmholt01@gmail.com
www.linkedin.com/in/tmholt
SUMMARY
Tim isa veryexperienced marketingand communicationsprofessionalvaluedbymanagementandcolleagues for
providinginnovativesolutionsforcomplex communicationneeds.He hasexceptional skillsindeveloping
communicationstrategies andimplementingtacticsforprogramsand materialsbasedonbusinessneeds,suchas
lead/demandgeneration,digital marketing, trade show messagingand communications,contentmarketing,brand
compliance,andinternational support.Withhis extensive experience in communications projectmanagement,he
has successfully ledcross-functional global developmentteamstodeliverportfoliorebrandings,unique websites,
marketingevents,andsocial mediainitiatives.Tim’sstrengthishishands-onunderstandingof all aspectsof the
communicationsprocess,whichincludesembracingnew technologiesandapplicationstoincrease the reachof his
communicationsmessage.
Tim hasexceptional skillsin:
 Global ProgramsImplementation
 IntegratedMarketingProjectManagement
 Trade ShowManagement,Logistics,andROIAnalysis
 Innovative BrandManagementandMessaging
 Creative Direction forMarketingCampaigns
 WebSite DesignandManagement
 Creative Agency andVendorManagement
 Marketingand BusinessCommunications
 ProductLaunch Management
TECHNICAL EXPERTISE
 Writingand EditingforPromotional Marketing
 DynamicPresentationDevelopmentandProduction
 MarketingCollateral Development
 EventAnalysis,Creation,CoordinationandLogistics
 MediaRelationsManagement
 SEO and SEMOptimization
 Google AdWordsCertified(AdvancedMobile Campaigns)
 PhotographyandVideography
 Software Expertise:Adobe CreativeSuite (InDesign, Photoshop,Illustrator,Premiere (videoediting)),Articulate(on-
line training),Wrike(projectmanagement), all MicrosoftOffice applications
PROFESSIONAL EXPERIENCE
Bywater Communications Newburyport,MA June,2014 to present
BywaterCommunicationsprovidesinnovative solutionsforcomplex communicationneeds.Specializinginall aspectsof
corporate and marketingcommunications,bothtraditional anddigital,BywaterCommunicationssupportsB2Band B2C
marketingandsaleseffortsbymanaginglarge andsmall marketingorcommunicationsprojectsandprograms,on-siteor
remotely.

2. Tim Holt Page 2
UniFirstCorporation Wilmington,MA November,2014 to June 2016
LeadingNorthAmericanprovider($1.5billionsales) of uniformrental andfacilityservicesprograms
As Marketing CommunicationsManager,managedcreative,content, anddigitalmarketingcommunications for:
 On-line andprintedproductcatalogsforrental anddirectsale garmentandfacilitiesservicesprograms
 Inboundleadmanagementthroughon-line activities(SEO,SEM,Google AdWords,e-mailmarketing,social media)
 Implementedinteractive projectmanagementsystemtocontrol projectflow anddeadline monitoring;digital phone
systemandCRM forcampaignleadtrackingand analysis;customerservice call routingsystembasedonzipcodes
3M Company Methuen,MA 2001 to May, 2014
3M Touch Systems,subsidiaryof 3MCompany,manufacturestouchscreen systemsanddisplays
As CommunicationsManager,managedcommunicationstrategyandimplementationfor$100MM productoffering
 Developed global communicationstrategiesoverfouryearsfor3x growth(to $20mm) for touch displayproductline
 Managed cross-functional international developmentteamstocreate four3M websitesover15 years:(1) MicroTouch
Systems(fromscratch) site priorto 3M acquisition,(2) 3Mrebrandof MicroTouch site afteracquisition,(3) rebrand
site for3M divisiontransition,(4) total overhaul toimplementnew webplatform(visit
 Managed SEOoptimizationefforttosuccessfullycreate Page 1statusof keyindustrytermsfororganicsearches
(Google search“multi-touchdisplays”)
 Createdextensivedigitalassetsrepositoryof productimages,documentationandcertificationsfordataintegration
withon-line productcatalog(visitwww.3m.com/touchandclickonMulti-TouchDisplays)
 Createdcontentandmanagedremote website developmentteamtocreate non-branded“IndustryReference Site”in
lessthan3 months(visitwww.touchtopics.com)
 Implementeddigital strategytacticsthatincludedYouTubechannel,click-to-chatassistance,extensive Google
AdWordscampaigns, Twitterfeeds, andemail campaigns
 Managed mediaeventproductpresentationthatcapturedTop10 Innovative Productsawardatthe
ConsumerElectronicsShow2013
 Developedexhibitsandmessagingfor70+ trade shows
OTHER RELEVANT PROFESSIONALEXPERIENCE
MicroTouch Systems Methuen,MA
Manufacturedtouchscreensystemsanddisplays,acquiredby3Min2001
As Director, Marketing Communications,managedcommunicationsstaff and all marketingcommunicationstacticsfor
$80MM productoffering
EDUCATION AND TRAINING
 BA,Liberal Arts/World Studies,EisenhowerCollege,SenecaFalls,NY
 PublishingProgram,SarahLawrence College,Bronxville,NY
 Digital PhotographyCurriculum,Middlesex CC,Lowell,MA
 MarketingCurriculum,MerrimackCollege,N.Andover,MA
 3M CommunicationsLeadershipDevelopmentProgram
 3M Six SigmaTraining
 3M MarketingLeadershipDevelopmentProgram
ADDITIONAL RELEVANT INFORMATION
PatentUS 20060073891 A1: Displaywithmultipleuserprivacy