film distribution

1. Film
Distribution

2. Film Distribution
• The Term ‘Film Distribution’ is the term used for making
a movie available for viewing by an audience.
• It involves requiring legal rights to show a film (cinema,
DVD and digital release)
• Marketing/Advertising the film (Trailers, Posters,
Merchandise)
• Distribution of files to send to Cinemas
• Distribution to make DVD’s and Blu-ray.

3. Film Distributors
• Film Distributors are the ones responsible for the marketing for the film. A film
distributor takes care of the more strategic side of marketing for the film.
• They take care of managing what types of media the film can be viewed on
(Cinema, DVD, Blu-ray, Online/Digital copy) and the availability of that film.
• They manage if the film can only be viewed privately, or for home/DVD viewing.
• The Distributor secures the screening of the film at the cinema and is in charge
of its release date. They loan out cinemas for a certain amount of time for the
film screening.

4. Reach
Reach is the term used to demonstrate the extent of somethings impact and
effects. Reach can relate to film distribution by depending on how much profit a
film is estimated to make by the film companies. The Film distributors are the
ones in charge of the advertising and marketing of the film so its them who decide
on the amount of marketing and advertising they wish to use to promote a film.
The more promotion they do for the film, the wider range of people the
advertisements get out to, but that means more investment in revenue for
advertising and marketing. But if the promotion is successful the more money they
will invest from the film. Unfortunately there is a disadvantage of advertising and
marketing, as it may not be successful and that means loss of revenue, this
depends on the scale of how far the advertising has reached, and if the
consumers are interested in the film. This could also be because the advertising
maybe overrated, and the demographic maybe disappointed with critic reviews and
the film may not get the response expected.

5. Marketing Plan
• A Marketing plan is an expansive blueprint or document which emphasize the advertising
and marketing strategies for the upcoming year. The Marketing plan describes specific
activity and objectives to do specifically with Marketing that have to be completed within a
certain time frame.
• It is a formal structure, it can be used both formally and informally which makes it more
flexible.
• It contains historical data, predictions, methods and strategies which help aid completion
of the marketing objectives.
• The plan begins with the recognition of the target audience’s needs and the expectations
through market research.
• The Marketing plan contains a full analysis of the advantages and disadvantages of the
company, product and organisation.
• Basic outline; market research, competition, marketing strategies, plan of budget, marketing
goals, and the results.
• The purpose of the marketing plan is to develop a specific path in the marketing to the
consumer through goals and objectives.

6. Distribution Plan
• Distribution plans are constructed by the ‘Manufacturing Department’ of the
Production company.
• The aims of the Distribution plan is to make products available to retailers and
the target audience.
• The strategy of the distribution plan focuses on the ‘location’ of the target
market, transportation and storage of the products.
• After planning, many Companies find it easier and cheaper to export their
products through industries and retailers and oppose consumers directly.
• Smaller Companies are more likely to sell to their consumers directly. But all
companies will determine the more convenient and successful way to manage
costs, methods and sales.
• The Distribution plan, links closely to the advertising, publicity and promotion of a
product.