Market & Marketing Strategy

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If you happen to search for market strategy in Google, chances are that you will always get links for marketing strategy. Market strategy is different from Marketing strategy. This Slideshare aims to give you the basics of Market and Marketing strategy.

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Market & Marketing Strategy

  1. 1. Confianzys Consulting LtdDifferentiating Market & Marketing Strategy
  2. 2. Product Marketing Manager: I will build the Market Strategy and planWe need “Market &Marketing plan” for Marcom Specialist: our new product Once I receive the Market plan, I will build the Marketing strategy and plan Copyright © 2013 Confianzys. Portions Copyright © 2013 Blackblot. Used by permission. All rights reserved.
  3. 3. Product Marketing Manager: I need to define the target market, set marketing objectives & an outline for building Competitive advantage.Copyright © 2013 Confianzys. Portions Copyright © 2013 Blackblot. Used by permission. All rights reserved.
  4. 4. Market Strategy: Customers & Competitors Relevant Market Customer Problems Segmentation Business Unit CompetenciesUnderstanding Market Develop clear product positioning statements for each targeted segment Copyright © 2013 Confianzys. Portions Copyright © 2013 Blackblot. Used by permission. All rights reserved.
  5. 5. Market Plan• A description of the long term goals and messages delivered to the target market• Relative to the target company / product• Facilitates competitive advantage Copyright © 2013 Confianzys. Portions Copyright © 2013 Blackblot. Used by permission. All rights reserved.
  6. 6. Product Marketing Marcom Manager: Here is Specialist: Thank the Market Plan. you. Copyright © 2013 Confianzys. Portions Copyright © 2013 Blackblot. Used by permission. All rights reserved.
  7. 7. Marketing Strategy (4Ps): Promotion Price Place Product Copyright © 2013 Confianzys. Portions Copyright © 2013 Blackblot. Used by permission. All rights reserved.
  8. 8. Marketing Strategy [Contd] Create the marketing mix to generate an optimal, positive and desired response in the target market Copyright © 2013 Confianzys. Portions Copyright © 2013 Blackblot. Used by permission. All rights reserved.
  9. 9. Need For: Market Strategy: Marketing Strategy:• Market plan, a • Marketing Plan, a description of the long description of the term goals and selection and messages delivered to application of the the target market, is a marketing mixes in the logical follow of market target market, contains strategy the marketing strategy Copyright © 2013 Confianzys. Portions Copyright © 2013 Blackblot. Used by permission. All rights reserved.
  10. 10. Risk:• Without proper Market strategy, chances of product failure is high – McDonald’s Arch Deluxe was a failure due to wrong segmentation (Market strategy) – Microsoft’s Zune was answer to the Apple’s iPod. It lost due to Apple’s simplicity of interface.• Product failure due to wrong Marketing strategies – Ford Edsel failed in the market because of wrong pricing. Copyright © 2013 Confianzys. Portions Copyright © 2013 Blackblot. Used by permission. All rights reserved.
  11. 11. Queries? Please direct any queries/ details you may require to engage@confianzys.com or 91 80 4084 7500 You can also connect with us on:http://www.linkedin.com/company/confianzys-consulting-pvt-ltd http://www.youtube.com/user/confianzysconsulting https://twitter.com/confianzys https://www.facebook.com/Confianzys *Content abridged from The Product Manager’s Toolkit from BlackblotTM. Copyright © 2013 Confianzys. Portions Copyright © 2013 Blackblot. Used by permission. All rights reserved.
  12. 12. References• http://www.freedigitalphotos.net/images/Business_People_g201- Business_People_Under_Discussion_p46996.html• http://www.freedigitalphotos.net/images/Business_People_g201- Business_Colleague_Discussing_p42665.html• http://www.freedigitalphotos.net/images/Business_People_g201- Business_Woman_Thinking_p53345.html• http://www.freedigitalphotos.net/images/Business_People_g201- Business_Man_Writing_p44315.html• http://www.freedigitalphotos.net/images/Other_Business_Conce_g200- Marketing_Mix_Signpost_p88194.html Copyright © 2013 Confianzys. Portions Copyright © 2013 Blackblot. Used by permission. All rights reserved.

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