Dr. Patrick Chin, Asia Pacific Head of Digital & Branding, shares the importance of digital delivery integration with brand promise.
#SompoHoldingsAsia #SompoAsia #innovation #digitalintegration #brandpromise #insurance
Why Brand Promise Must Integrate With Superb Digital Delivery
1. B r a n d
S t r a t e g y
U p d a t e d
Why Brand Promise Must Integrate With
Superb Digital Delivery
Dr. Patrick Chin
Head of Digital, Asia Pac
Head of Branding, Asia Pac
SOMPO
2. ➢ Leading Bancassurance operator in Japan with over 450 financial
institution partnerships
➢ Main business activities and product offerings:-
➢ P&C Insurance
➢ Life insurance
➢ Asset management
➢ Risk consulting
➢ Nursing care and healthcare
Sompo Holdings –
Largest Non-Life Insurer in Japan
3. Driving
Digital Innovation
A N E W C H A P T E R
S O M P O
D i g i t a l L a b T o k y o
S O M P O
D i g i t a l L a b
S i l i c o n V a l l e y
S O M P O
D i g i t a l L a b
I s r a e l
4. Laggard
incumbents die
1. To what extent will digital
technology transform the cost
structure of the business?
2. Will digital technology disrupt
supply and demand?
3. Will digital technology give
birth to new value propositions
and markets?
4. Will digital technology give birth
to hyper-scale platforms?
time
New trends
emerge
Innovative
Startup begin to disrupt
business models
Early adopters
embrace the new
models
Advanced
incumbents
adapt to new
model
Mainstream
customers
adopt
life
insurance
personal
insurance
Focus on digitizing
existing business model
Focus on innovative products,
services, and business models
tipping point
The digital tipping point
commercial
insurance
Current position of most carriers in segment.
To stay competitive, incumbents’ strategic focus
should shift from digitizing the existing business
model to disrupting it as digital technology takes
hold
19. Brandingleadership is not determined by the size of the business; it is determinedby the size of
the ideas. It means innovatingand renovating, reimaginingthe place where customer meets
branded digital interface, aiming to deliver a great customer experience, anytime, anywhere…
“ “