In What Way Does Your Media Product Use, Develop or Challenge Forms and Conventions of Real Media Products?

1. In What Way Does Your Media
Product Use, Develop or Challenge
Forms and Conventions of a Real
Media Product?
By Tian Scott

2. Film Genre
Relevant Genres & Sub Genres:
• Quest: The protagonist goes on an epic adventure to find and object of
some value or someone of personal importance. Male hero, multi
skilled, travel, danger, violence, chases and grand finale with moral.
• Thriller: An exciting, suspenseful and tense plot in which the hero usually
overcomes a series of obstacles set by the villain. Male hero, fight and
chase scenes, weapons, gunfights, information kept from the audience.
• Adventure: Suspense and dangerous situations the characters must
escape from, A journey or quest of some kind, such as searching for a lost
city or person. The CampbellIan hero-myth cycle, coming of
age, discovery of one's destiny. Chase scenes and voice overs.
• British Indipendant Qualitys: A grungy setting with an underlying
feeling of crime. Generally a male protagonist who has a self inspired
mission or challenge. Chase scenes, violence and death.

3. Action Conventions
Action film is a film genre in which one or more heroes are thrust into
a series of challenges that typically include physical
feats, extended combat scenes, violence, and frenetic chases. Action
films tend to feature a resourceful character struggling against
incredible odds, including life-threatening situations, a villain, or a
pursuit, which generally conclude in victory for the hero.
• Fights
• Goodies and baddies
• Protagonist outburst
• Violence - Weapons – knifes and guns
• Mission waiting to be completed
• Always a motive
• Killings; death of loved ones
• Up beat or sinister music
• Chase scenes with high energy and free running

4. Sound
The only dialogue in the film is at the end when Ryan shouts ‘ahhhhh
fuuuck’. This shows conventions of an action film protagonist as in an
action film the hero usually at points gets emotional in some way or
another. We felt this was important as it shows that they are still
human and that have emotions.
In our film we use a sound effect of heavy breathing during the GoPro
clip. This creates a sense of reality about the chase scene. Also it, like
using the GoPro, draws the audience more into the action. We also use
the actual sounds from the footage such as footsteps and vocal noise
but enhance them to they become more dramatic.
Another convention of an action film we used was an exciting and action
filled soundtrack. The sound track is very important to a film because
it sets the entire mood and atmosphere. The music we used is called
True gangsters; a high energy dubstep track. This is a good choice in
music as not only does it give energy and an erratic atmosphere but
with a British grungy feel. Also when asked people said they imagined
a chase scene when they heard this music and were told to think of a
scene in a film.

5. GoPro…
For parts of our filming we used a gopro
camera attached to Toms chest. This
develops the convention of action shots in
action films as it creates a very strong sense
of action, energy and how frantic and intense
the chase scene is.
Another reason why the Gopro is good is
because it gives the perspective of the
perusing character but also draws the
audience into the action as if they were
indeed the character them selves chasing
someone through a multi story car park!
The GoPro was also used to impersonate a car
park security camera. The GoPro was good at
doing this because is can be magnetically
attached to things and be put in small places.
Another reason we used the GoPro was so
that during the clip when its showing the
perspective of Ryan Holt it causes the
audience to empathise with his character.
Having the GoPro on Ryan is also good
because it gives a sense of danger for the
person the Ryan is chasing.

6. Font & Introduction Credits
Font Introduction Credits
The font we used in our film is called During our introduction
Project Y. We chose this font because credits, although we all contributed to
the script, production, editing and
it is bold, ragged, harsh and urban directing we used one name per credit
almost graffiti like. All of these because it is more conventional of any
qualities are conventional of action film film to do that, and I way say even
font. It also fits with our British more so in an action film because its
independent film style and our Mise en more snappy and immediate.
Scene.
http://www.youtube.com/watch?v=0uSU7_x
Yd08

7. Character and Voiceover
Character Voiceover
Our films opening two minutes is a high Our film uses many conventions of
action chase scene that uses free
running. This develops the convention action, quest, thriller and adventure
of a general chase scene because not films. We start out film with a voice
only does it make it more action packed over of the main protagonist Ryan
and exciting but it makes the lead
character Ryan Holt more admirable; holt. Most action adventure films
and there is always something about a have a male protagonist so already
conventional action protagonist that we have don’t that. The voice over is
people admire and wish they themselves
were like. Action film protagonists an effective convention and it builds
generally hold quality's that the some tension but also it introduces
audience wish that had or admire. Ryan the character and sets the story up
Holt is in some ways a good example of
a action film conventional character. He to begin.
is fit, athletic and brave. He is also
ready to fight and has determination to
reach his objective.

8. Mise en Scene
The Mise en Scene in our film
being the gritty streets of
London and a multi story car
park and its stare well, we
created a conventional Mise en
Scene for a British action film. View across, around and
The car park supplies a perfect down from the top level
scene for an action filled free of the car park.
running chase scene because it
has many levels, obstacles and
ways of getting from one place
to another in an acrobatic and
action filled way. It is also good
for the ending of our film clip as
the open air top level puts the
height of the top level into
perspective as in the background
the tops of flats and high
buildings can be seen.

9. For now…..