Diversity Initiative Attracting and Retaining Diverse Business Owners
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A description of the Empowered PhXX diversity initiative combining regional economic development and skills based training for entrepreneurial support organizations.
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Diversity Initiative Attracting and Retaining Diverse Business Owners
- 2. Women are the fastest growing demographi c of business owners in the country in increasing diverse
- 3. Between 2002 and 2012, the number of women- owned businesses in the U.S. increased at a rate of x 2 1/2 the national average.
- 5. Successful startups have 2x as many women in senior roles than unsuccessful companies. - Fortune, 2012
- 6. The Value of Diversity • Women entrepreneurs tend to treat their employees better and give back to their communities (Criterion Institute, 2013) • Women entrepreneurs have higher levels of innovation than their male counterparts (Harvard Business Review, 2013). • More broadly, an increase in the number of women in business leadership positions is correlated with increased business returns and payout ratios. (Kaufmann, 2015)
- 7. The Development of WBO’S • Extensive research now exists on the obstacles that diverse business owners face. • Women face similar challenges but feel the effects more acutely and require innovative solutions to addressing those challenges. • Gender, like race or age shapes the values and social experiences of an individual . • Best practices have been developed and are currently being executed.
- 8. Can your program attract and serve the growing diversity in entrepreneurship?
- 9. Empowered XX Working with economic developers to effectively attract and retain diverse business owners.
- 11. Unique Value Proposition • Attracting and effectively serving • National emerging research combined with local ecosystem analysis • Communications skills easily transferred to multiple diverse populations • Internal counseling skill building
- 12. Consider redesigning programs rather than extending specialized ones to include women. What has worked to recruit your current clients may not necessarily work for a different demographic. – Kauffman Foundation, 2015
- 16. Traction Since August, 2015: • Held 6 meetings with 35+ attendees. Leadership from over 200 community partners. • Been highlighted by 3 major publications. • Held over 100 one on one interviews to develop market research and best practices.
- 17. Traction 90 Days of Maricopa Small Business Development Center Beta • Strategic communication strategy • Counseling skills building training • Training on the latest research on women business owners and the unique obstacles they face Already resulting in… • Increased connections and referrals of qualified DIVERSE candidates • Tracking toward specific impact goals
- 18. Program Expansion 2 New Cities in 2016 Are you one of them?
- 20. Connect with Empowered Lab Communications www.empowered-lab.com Or Empowered-phxx.com @KristinSlice Kristin@empowered-lab.com
Editor's Notes
- Do you capitalize races? “Most significant growth is in Black and Latina populations. (Don’t forget the s in populations). Change WOBs to WBOs in fourth circle. Also in this circle, you capitalize a lot of words, I think “Only” should be the only word capitalized
- Simple strategic communication strategies If the audience you are trying to engage looks different from the audience you are currently working with, you have to do something different