The Product Mindset- Jonny Schneider (ThoughtWorks Live)

•

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Jonny explores achieving customer value in the digital age. More than just experiments and customer centricity, adaptive strategies are required, where decisions are based on learning through doing.

Technology

2
Predicting
the future
is hard.
http://upload.wikimedia.org/wikipedia/commons/0/03/Edison_and_phonograph_edit1.jpg

3
…many plans are built on
projections of future prices
and costs that are almost
invariably wrong
—Michael E. Porter
https://www.ﬂickr.com/photos/worldeconomicforum/5397052359

PROJECT
outputs
scope, time, budget
abstract (work management)
predictive
has a ﬁnish
investments promise ROI
PRODUCT
outcomes
continuous value
concrete (an actual thing)
adaptive
ongoing
value drives investment
vs.

PRODUCT
solves  
a problem
delivers  
a beneﬁt
helps sell  
something
else
generates  
revenue
features
THE EXPERIENCE
monetisation
components
architecture

THE EXPERIENCE
IS  
THE PRODUCT
just a  
phone
better  
experience
more  
features

>130M
Guests Annually30%
Disney’s Total
Annual Revenue
$15B
in Revenue
per Year

It’s a ticket. It’s a
payment mechanism.
It’s an ID. It’s a FastPass.
3000
Extra daily visitors
(due to advanced reservations)
$300,000
Extra sales per day

Amazing technology
and a world-class
experience. 
 
Failed as a 
commercial model.

MEASURE THE RIGHT THINGS
If a measurement matters at all, it is
because it must have some conceivable
eﬀect on decisions and behavior.
—Douglas W. Hubbard

@davidjbland Inspired by Ash Maurya, Dave McClure and Brant Cooper

15
evolved version of hypothesis template
30
AWARE, INFORMED AND ON-BOARDED
We believe that
Better informing travellers about Tax Free Refund steps and
process
!
Will result in
an increase in repeated usage of the Global Blue app
We will know we’ve succeed when
IN PROTOTYPE REAL
Number of ‘active/engaged’
users increases by
Accuracy of submitted forms
increases by
PLAN
Acquisition
6% 30%

MAKE DECISIONS BASED ON LEARNING
Don't look for facts or answers — look for
better questions. It's the questions we ask,
and the meaning we explore, that will
generate the insights most useful to strategy.
—Dr. Jason Fox

Deﬁne your beliefs and assumptions
Decide the most important thing to learn
Design experiments that can deliver learning
LEARN HOW TO LEARN

THE 
PROBLEM
ASSUMPTION
MODEL
Created by  
Jonny Schneider
and Barry O’Reilly

MONDAY
Frame the challenge and  
explore some options
TUESDAY Decide what to learn
WEDNESDAY Design the experiments
THURSDAY Conduct the research
FRIDAY
Analyse the results and  
decide what next

WEEK 1 WEEK 2 WEEK 3 WEEK 4 WEEK 5 WEEK 6
orientation 39 intercepts 65 survey
responses
campaign
design
campaign
launch
pilot plan
20 customer
intercepts
5 student
surveys
4 gym
interviews
11 intercepts
10 intercepts

Scaling too early.
http://bit.ly/snapchat-fail

THE RESPONSIVE ORGANISATION
Increasing business agility and customer
value through lean transformation
Fiona Phillips at ThoughtWorks Live,  
September 2017

FIRST EXPRESSION
OF A STRATEGY
DESIRED
OUTCOMES

FIRST  
STRATEGY
REFINE AND ADAPT
new
discoveries
WORKING SOLUTIONS
do
DELIVERY
check
EXPERIMENTS

AGILE
Build the  
thing right
+DESIGN
THINKING
Explore the 
problem
LEAN
Build the  
right things
+
THREE MINDSETS FOR PRODUCT

Get the ebook for free! 
https://thght.works/2z30TAU

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Sara Mae O’Brien Scott and Tatiana Baquero Cakici, Senior Consultants at Enterprise Knowledge (EK), presented “AI Fast Track to Search-Focused AI Solutions” at the Information Architecture Conference (IAC24) that took place on April 11, 2024 in Seattle, WA. In their presentation, O’Brien-Scott and Cakici focused on what Enterprise AI is, why it is important, and what it takes to empower organizations to get started on a search-based AI journey and stay on track. The presentation explored the complexities of enterprise search challenges and how IA principles can be leveraged to provide AI solutions through the use of a semantic layer. O’Brien-Scott and Cakici showcased a case study where a taxonomy, an ontology, and a knowledge graph were used to structure content at a healthcare workforce solutions organization, providing personalized content recommendations and increasing content findability. In this session, participants gained insights about the following: Most common types of AI categories and use cases; Recommended steps to design and implement taxonomies and ontologies, ensuring they evolve effectively and support the organization’s search objectives; Taxonomy and ontology design considerations and best practices; Real-world AI applications that illustrated the value of taxonomies, ontologies, and knowledge graphs; and Tools, roles, and skills to design and implement AI-powered search solutions.

IAC 2024 - IA Fast Track to Search Focused AI Solutions

Enterprise Knowledge

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naman860154

Axa Assurance Maroc - Insurer Innovation Award 2024

The Digital Insurer

In this session, we will delve into strategic approaches for optimizing knowledge management within Microsoft 365, amidst the evolving landscape of Copilot. From leveraging automatic metadata classification and permission governance with SharePoint Premium, to unlocking Viva Engage for the cultivation of knowledge and communities, you will gain actionable insights to bolster your organization's knowledge-sharing initiatives. In this session, we will also explore how to facilitate solutions to enable your employees to find answers and expertise within Microsoft 365. You will leave equipped with practical techniques and a deeper understanding of how there is more to effective knowledge management than just enabling Copilot, but building actual solutions to prepare the knowledge that Copilot and your employees can use.

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...

Drew Madelung

Discord is a free app offering voice, video, and text chat functionalities, primarily catering to the gaming community. It serves as a hub for users to create and join servers tailored to their interests. Discord’s ecosystem comprises servers, each functioning as a distinct online community with its own channels dedicated to specific topics or activities. Users can engage in text-based discussions, voice calls, or video chats within these channels. Understanding Discord Servers Discord servers are virtual spaces where users congregate to interact, share content, and build communities. Servers may revolve around gaming, hobbies, interests, or fandoms, providing a platform for like-minded individuals to connect. Communication Features Discord offers a range of communication tools, including text channels for messaging, voice channels for real-time audio conversations, and video channels for face-to-face interactions. These features facilitate seamless communication and collaboration. What Does NSFW Mean? The acronym NSFW stands for “Not Safe For Work,” indicating content that may be inappropriate for professional or public settings. NSFW Content NSFW content encompasses material that is sexually explicit, violent, or otherwise graphic in nature. It often includes nudity, profanity, or depictions of sensitive topics.

Understanding Discord NSFW Servers A Guide for Responsible Users.pdf

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The Product Mindset- Jonny Schneider (ThoughtWorks Live)

1. 1 The Product Mindset

2. 2 Predicting the future is hard. http://upload.wikimedia.org/wikipedia/commons/0/03/Edison_and_phonograph_edit1.jpg

3. 3 …many plans are built on projections of future prices and costs that are almost invariably wrong —Michael E. Porter https://www.ﬂickr.com/photos/worldeconomicforum/5397052359

4. PROJECT outputs scope, time, budget abstract (work management) predictive has a ﬁnish investments promise ROI PRODUCT outcomes continuous value concrete (an actual thing) adaptive ongoing value drives investment vs.

5. NOT THIS KIND OF PRODUCT

6. PRODUCT solves   a problem delivers   a beneﬁt helps sell   something else generates   revenue features THE EXPERIENCE monetisation components architecture

7. THE EXPERIENCE IS   THE PRODUCT just a   phone better   experience more   features

8. >130M Guests Annually30% Disney’s Total Annual Revenue $15B in Revenue per Year

9. It’s a ticket. It’s a payment mechanism. It’s an ID. It’s a FastPass. 3000 Extra daily visitors (due to advanced reservations) $300,000 Extra sales per day

10. Amazing technology and a world-class experience.    Failed as a  commercial model.

11. EVERYTHING IS A HUNCH

12. MEASURE THE RIGHT THINGS If a measurement matters at all, it is because it must have some conceivable eﬀect on decisions and behavior. —Douglas W. Hubbard

13. When we measure the wrong things…

14. @davidjbland Inspired by Ash Maurya, Dave McClure and Brant Cooper

15. 15 evolved version of hypothesis template 30 AWARE, INFORMED AND ON-BOARDED We believe that Better informing travellers about Tax Free Refund steps and process ! Will result in an increase in repeated usage of the Global Blue app We will know we’ve succeed when IN PROTOTYPE REAL Number of ‘active/engaged’ users increases by Accuracy of submitted forms increases by PLAN Acquisition 6% 30%

16. @davidjbland Inspired by Ash Maurya, Dave McClure and Brant Cooper

17. MAKE DECISIONS BASED ON LEARNING Don't look for facts or answers — look for better questions. It's the questions we ask, and the meaning we explore, that will generate the insights most useful to strategy. —Dr. Jason Fox

18. bit.ly/cog-bias-sheet

19. Deﬁne your beliefs and assumptions Decide the most important thing to learn Design experiments that can deliver learning LEARN HOW TO LEARN

20. THE  PROBLEM ASSUMPTION MODEL Created by   Jonny Schneider and Barry O’Reilly

21. MONDAY Frame the challenge and   explore some options TUESDAY Decide what to learn WEDNESDAY Design the experiments THURSDAY Conduct the research FRIDAY Analyse the results and   decide what next

22. WEEK 1 WEEK 2 WEEK 3 WEEK 4 WEEK 5 WEEK 6 orientation 39 intercepts 65 survey responses campaign design campaign launch pilot plan 20 customer intercepts 5 student surveys 4 gym interviews 11 intercepts 10 intercepts

23. Scaling too early. http://bit.ly/snapchat-fail

24. THE RESPONSIVE ORGANISATION Increasing business agility and customer value through lean transformation Fiona Phillips at ThoughtWorks Live,   September 2017

25. FIRST EXPRESSION OF A STRATEGY DESIRED OUTCOMES

26. FIRST   STRATEGY REFINE AND ADAPT new discoveries WORKING SOLUTIONS do DELIVERY check EXPERIMENTS

27. AGILE Build the   thing right +DESIGN THINKING Explore the  problem LEAN Build the   right things + THREE MINDSETS FOR PRODUCT

28. Get the ebook for free!  https://thght.works/2z30TAU

The Product Mindset- Jonny Schneider (ThoughtWorks Live)

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