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Product Management 90 Day Plan

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How to be successful as a new Product Manager, or for anyone coming into a new Product Manager role.

Published in: Business

Product Management 90 Day Plan

  1. 1. Product Management Sample 90 Day Plan Anthony Mitchell linkedin.com/in/anthonymitchell3
  2. 2. Product Management Key Drivers Business Objectives Product Strategy Organizational Objectives Go-to- Market Object- ives
  3. 3. Days 0 – 30: Introductions & Understanding Business Objectives • Introductions to leaders, goals, & org strategic objectives • Understand market trends & opportunities • Understand new market, geographic, or product line plans • Understand top 3 critical challenges • Understand strategic partnership pipeline • Understand existing partners and performance • Understand revenue and profitability targets • Understand pricing model Go-to-Market Objectives • Understand sales or channel strategy • Understand marketing and advertising focus
  4. 4. Days 0 – 30: Introductions & Understanding Organization Objectives • Understand team member's roles, challenges, & opportunities • Understand my goals, objectives, & expectations • Define meetings – purpose, & rhythm • Understand key company policies and procedures • Understand key strategic/operating processes • Understand supporting tools, applications, & enablers Product Strategy • Understand pipeline for existing products (contractual/market) • Understand current Ops resource utilization/breakdown • Understand current Ops service delivery model • Understand current Ops perspectives on product(s)
  5. 5. Days 31 – 60: Taking Ownership Business Objectives • Analyze potential new partner opportunities • Define new financial drivers, metrics, & pricing (if required) • Scope impact on other products (cannibalization) • Draft revenue and profitability plan Go-to-Market Objectives • Draft competitive landscape • Draft value propositions & positioning statement(s) • Draft customer and buyer personas • Begin shadowing Sales calls & lead review meetings • Evaluate sales, marketing, & social tools for improvement • Draft sales & marketing plan • Draft commercialization plan
  6. 6. Days 31 – 60: Taking Ownership Organization Objectives • Review prioritized ideas/opportunities with Manager • Draft/finalize activities contributing to department goals • Draft new Product Management framework • Draft newVoice of the Customer framework • Define program/process effectiveness metrics • Draft service delivery plan • Draft business case for staffing changes (if required) • Determine the tools and systems required to support operations • Begin leading meetings • Begin Pragmatic Marketing training • Complete policy review & required coursework Product Strategy • Take ownership of relevant products • Begin engaging existing partners • Conduct product voice of the customer
  7. 7. Days 61 – 90: Product Leadership Business Objectives • Conduct rhythm calls with customers/partners • Finalize 3 year revenue & profitability plan with metrics Go-to-Market Objectives • Finalize go-to-market plan • Execute go-to-market activities needed to generate awareness/leads • Labelling & collateral for current version(s)
  8. 8. Days 61 – 90: Product Leadership Organization Objectives • Conduct rhythm calls on products/goals with manager • Finalize Product Management &VOC frameworks • Become a servant leader to teammates • Continue PragmaticTraining Product Strategy • IncorporateVOC into product roadmap • Incorporate change control for product roadmap • Incorporate all inputs into strategic product growth plan • Finalize Product Roadmap • Finalize Go-to-Market Plan • Finalize Revenue & Profitability Plan • Finalize Service Delivery Plan • Review with leadership* (draft/approval) • Communicate strategy to organization • Update sales price book (if required) *Roadmap review should repeat every 3 months to allow responses to changing market conditions and deployment schedules and should be re-approved by executive management.

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