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The Future of Global Language and the
Rise of Chinese Terminologies
Content
1) Language Imperialism
3) Future of Global Language
2) Competition for Terminologies
Content
1) Language Imperialism
3) Future of Global Language
2) Competition for Terminologies
“The true victory (the true ‘negation of the negation’) occurs when the
enemy talks your language.” –Slavoj Zizek
“Never use a foreign phrase, a scientific word or a Jargon if you can
think of an everyday English equivalent.” –George Orwell
“As to the foreign and unteutsch words, the biggest question existeth
whether and how far to tolerate them.” –Gottfried W. Leibniz
“We cannot and we must not become Chinese, and at heart we also
don't want to. We must not search ideal or higher meaning of life in
China or in any other thing of the past; otherwise we loose ourselves
and adhere to a fetish.” –Hermann Hesse
What is
Deutungshoheit
What is
Deutungshoheit
[German] Having the sovereignty over
the definition of thought
Disclaimer: This is a photo
montage for argument’s
sake, and NOT a real cover of
TIME magazine!
Content
1) Language Imperialism
3) Future of Global Language
2) Competition for Terminologies
Some 36 most common translations from 1649 – 2013 (in no particular order):
(1) Sage
(2) Saint
(3) Philosopher
(4) Goettlicher
(5) Berufener
(6) Heiliger
(7) Supreme Personality
(8) Great man
(9) Genius
(10) God
(11) Zu einem Gott inspiriert mit gottlicher Autoritaet
und Kraft des Geistes
(12) Moral man
(13) God-like human being
(14) Kulturheroe
(15) Sagely person
(16) Model-philosopher
(17) Die Grossen Denker
(18) Holy Men of Antiquity
(19) He is the Equal of God
(20) The man with the most perfect divine moral nature
(21) Legendary being
(22) Sentient heroes
(23) Supernatural being
(24) Prophet
(25) True manhood
(26) Vollkommener Weise
(27) Weiser von grosser Heiligkeit
(28) Highest form of Authentic Human
(29) Gottmensch
(30) Ein Guter
(31) Hoechstheiliger
(32) Vorbildliche Person
(33) Divine Sage
(34) Highest State of Magical Potency
(35) Sage-man
(36) Asketen, Zauberer, Lebensverlaengerer
de = Ein Guter/The Good (person)
li = Superior Person
zhi = Wiseman, Sage
… = …
and so on
Most translators focus on one aspect, for example:
Other translators compete, for example:
Other translators compete, for example:
The Chinese word for ‘philosopher’ was imported
from Japan after 1871 – zhexuejia.
Deutungshoheit
Content
1) Language Imperialism
3) Future of Global Language
2) Competition for Terminologies
Bonsai, ikebana, karaoke, koto, manga, netsuke, no (or noh) theatre,
origami, otaku, tanka (form of poetry), waka (also poetry), tycoon, kimono,
obi, bento, ramen, nori, sake, sashimi, soy, sushi, teppanyaki, tofu, wasabi,
daimyo, mikado, shogun, aikido, dojo, judo, jujutsu, karate, kendo, sumo,
satori, zen, bukkake, futon, geisha, hentai, kamikaze, kawaii, koi, kudzu,
sensei, tsunami, sudoku....
Ahimsa, avatar, ayurveda, Aryan, banyan, bodhisattva, Brahmin, Buddha,
cheetah, deva, dharma, guru, Hare Krishna, Hindi, jackal, juggernaut, jungle,
karma, mandala, mandarin, maya, moksha, pundit, punch, sandal, samsara,
Sanskrit, sapphire, shaman, shampoo, Sikh, Singh, Singapore, swastika,
tantra, yoga, yogi…
Thank you!

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The Future of Global Language and the Rise of Chinese Terminologies

  • 1. The Future of Global Language and the Rise of Chinese Terminologies
  • 2. Content 1) Language Imperialism 3) Future of Global Language 2) Competition for Terminologies
  • 3. Content 1) Language Imperialism 3) Future of Global Language 2) Competition for Terminologies
  • 4. “The true victory (the true ‘negation of the negation’) occurs when the enemy talks your language.” –Slavoj Zizek “Never use a foreign phrase, a scientific word or a Jargon if you can think of an everyday English equivalent.” –George Orwell “As to the foreign and unteutsch words, the biggest question existeth whether and how far to tolerate them.” –Gottfried W. Leibniz “We cannot and we must not become Chinese, and at heart we also don't want to. We must not search ideal or higher meaning of life in China or in any other thing of the past; otherwise we loose ourselves and adhere to a fetish.” –Hermann Hesse
  • 6. What is Deutungshoheit [German] Having the sovereignty over the definition of thought
  • 7.
  • 8. Disclaimer: This is a photo montage for argument’s sake, and NOT a real cover of TIME magazine!
  • 9. Content 1) Language Imperialism 3) Future of Global Language 2) Competition for Terminologies
  • 10.
  • 11.
  • 12. Some 36 most common translations from 1649 – 2013 (in no particular order): (1) Sage (2) Saint (3) Philosopher (4) Goettlicher (5) Berufener (6) Heiliger (7) Supreme Personality (8) Great man (9) Genius (10) God (11) Zu einem Gott inspiriert mit gottlicher Autoritaet und Kraft des Geistes (12) Moral man (13) God-like human being (14) Kulturheroe (15) Sagely person (16) Model-philosopher (17) Die Grossen Denker (18) Holy Men of Antiquity
  • 13. (19) He is the Equal of God (20) The man with the most perfect divine moral nature (21) Legendary being (22) Sentient heroes (23) Supernatural being (24) Prophet (25) True manhood (26) Vollkommener Weise (27) Weiser von grosser Heiligkeit (28) Highest form of Authentic Human (29) Gottmensch (30) Ein Guter (31) Hoechstheiliger (32) Vorbildliche Person (33) Divine Sage (34) Highest State of Magical Potency (35) Sage-man (36) Asketen, Zauberer, Lebensverlaengerer
  • 14.
  • 15.
  • 16. de = Ein Guter/The Good (person) li = Superior Person zhi = Wiseman, Sage … = … and so on Most translators focus on one aspect, for example:
  • 19. The Chinese word for ‘philosopher’ was imported from Japan after 1871 – zhexuejia.
  • 21.
  • 22.
  • 23. Content 1) Language Imperialism 3) Future of Global Language 2) Competition for Terminologies
  • 24. Bonsai, ikebana, karaoke, koto, manga, netsuke, no (or noh) theatre, origami, otaku, tanka (form of poetry), waka (also poetry), tycoon, kimono, obi, bento, ramen, nori, sake, sashimi, soy, sushi, teppanyaki, tofu, wasabi, daimyo, mikado, shogun, aikido, dojo, judo, jujutsu, karate, kendo, sumo, satori, zen, bukkake, futon, geisha, hentai, kamikaze, kawaii, koi, kudzu, sensei, tsunami, sudoku....
  • 25. Ahimsa, avatar, ayurveda, Aryan, banyan, bodhisattva, Brahmin, Buddha, cheetah, deva, dharma, guru, Hare Krishna, Hindi, jackal, juggernaut, jungle, karma, mandala, mandarin, maya, moksha, pundit, punch, sandal, samsara, Sanskrit, sapphire, shaman, shampoo, Sikh, Singh, Singapore, swastika, tantra, yoga, yogi…
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.