1) The document discusses 8 steps for businesses to succeed in a post Web 2.0 world by adapting to the networked nature of the internet. 2) It argues that businesses need to shift from control to chaos and embrace unpredictability through iteration. They also need to shift from convention to instinct. 3) Additionally, businesses need to shift from rigid documentation and processes to more fluid collaboration and flow. They also need to shift from fear of competition to embracing critics.

1. Let Go:
8 Steps to Success Go! 2.0 World
Let in a post
8 Steps to Success in a post 2.0 World

2. Letting Go:
Letting Go
8 Steps to Success in a post 2.0 World
8 Steps to Success in a post 2.0 World

3. Losing Control:
8 Steps to SuccessControl
Losing in a post 2.0 World
8 Steps to Success in a post 2.0 World

4. Why are some companies
so overwhelmingly successful
on the network?
(While others seem to be killing themselves off)

5. Or, what makes Google Google?

6. We’ve seen a
fundamental shift in how
value is created
1. Collapse in the cost of creation
2. The network changes everything

7. We used to focus on building core competencies

8. Cheap coordination allows value to be
created on the edges

9. We're moving from an
industrial age...

10. ...to a networked one.

11. Industrial age assumptions still rule.

12. But the networked world doesn’t work that way

13. The way for a business to thrive in the
networked world is to adapt to the network
(not the other way around)

14. Be Like the Internet
8 Steps to Success in a post 2.0 World

15. That leads to two
questions:
1. Um, what?
2. Ok, but how?

16. Basically, get used to it being out of your control

17. Most of what matters to
your business is
happening outside your
business

18. And it’s happening faster and faster

19. YOU ARE A NODE

20. YOU ARE A NODE
you

21. YOU ARE A NODE
y

22. Your new home page

23. Ok, sure, but practically
what does this mean?

24. 8 ways in which you* can
change to...
BE LIKE THE INTERNET

25. 1.
From control to chaos

26. Adapting to chaos: we’re naturals
“They walk fast and they walk
adroitly. They give and they
take, at once aggressive and
accomodating. With the subtlest
of motions they signal their
intention to one another.”
William Whyte, City (1969)

27. Unpredictability requires new ways to plan

28. Iteration
Iteration
Iteration
Iteration
Iteration
Iteration
Iteration
Iteration

29. Yelp: customers lead the conversation

30. Disney’s image in the hands of passersby

31. 2.
From convention to instinct

32. From red oceans to blue oceans

33. Southwest: ignoring sacred cows

34. Starbucks: coffee becomes a lifestyle

35. American Apparel: upstart with an attitude

36. 3.
From process to flow

37. The industrial model:
Hierarchies and procedures

38. The network model:
Fluid dynamics

39. As seen in the brain’s synapses...

40. As see in a colony of ants...

41. What is Flow?
Flow is the mental state of operation in which the person is fully immersed in
what he or she is doing, characterized by a feeling of energized focus, full
involvement, and success in the process of the activity.
Flow, is also another name for "flux" in physics, which is the rate at which
something travels through a given cross section

42. Product development teams are
adapting to manage the speed
and uncertainty of the network

43. Abandoning the waterfall for the washing machine

44. Improvising directly with customers
Example: 30 Boxes

45. 4.
From documentation to
collaboration

46. If the goal is to get into flow and
avoid top-heavy process, how?

47. Whiteboard sessions

48. Cocktail napkin collaboration

49. Rapid prototyping

50. Bioteams that leverage short messaging

51. Pixar’s approach to movie development

52. “Make it OK for people to challenge an idea or
two, the good ideas can withstand it and the
weaker ideas fall away and make room for
something [better].”
-Brad Bird, Writer/Director of the Incredibles

53. 5.
From fear to confidence

54. Fear of competition

55. There’s nowhere to hide anymore

56. Embrace critics and whistleblowers

57. vs. Kaiser Permanente

58. The truth about the Digg revolt

59. Jetblue apologizes via Youtube

60. 6.
From ownership to
stewardship

61. In service of a higher purpose

62. Ted Rheinold of Dogster
“About week 3 I realized I wasn’t
in charge anymore.”

63. It’s true for
individual
practitioners
as well

64. Google aims to be a steward for
the Internet’s decentralized
nature, its core social good.

65. 7.
From walls to openness

66. It’s not clear where you interests
end and others begin

67. Secrecy is obsolete

69. Boundaries are optional

70. Create ecosystems around your business

71. Measure success by the
meaningful connections
in your own network

72. 8.
From inside to outside

73. There’s a lot more
going on outside your
business

74. How do you need
to change to
BE LIKE THE INTERNET?

75. Develop a practice of valuing
ideas on their merits and
their connections

76. Beliketheinternet.pbwiki.com
Come by our wiki to share stories about
to put these principles into practice

77. Thank you.
blog.getsatisfaction.com
Beliketheinternet.pbwiki.com
lane@getsatisfaction.com
thor@getsatisfaction.com