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1
755 Park Ave., Suite 300, Huntington, NY 11743
631-754-0782
Manufacturers’ Representative for Quality Heating & Cooling Products
Venco Sales, Inc. is the representative firm of the future, today. We have structured our organization to be
responsive to the needs of the distributor and the contractor. We complement their efforts, enhance their
capabilities, help them market their products and services, and assist them in taking control of their market by
providing them with high quality representation with the same excellent reputation as that of the products we
represent. At the same time, we provide the level of technical support they expect and require.
Venco Sales understands what it takes to be successful in the Metro N.Y. market. This has been our home
for the last 30 years. Collectively, our sales staff has over 500 years of experience in this market and have all
established long-standing relationships with not only the key wholesale distributors but also with the contractor
base. The varied talents, experience, and expertise of our staff are what differentiate Venco from all the other sales
agencies in our industry.
Our relationships with the plumbing and heating contractors, the large oil companies and the local
utilities have allowed us to establish the products we represent in the marketplace. With our experience in both
residential and commercial products we get our products specified and quoted on the smallest and largest jobs.
We pull the sale through. Our contractors’ confidence that Venco will support them before, during and after
installation is what enables us to drive the sale of our manufacturers’ products.
Our customers and our manufacturers understand the value we add to the products we represent. We
solve their problems. We make sure the relationship between our distributor and our manufacturer is one that
benefits both parties. We know what the true market conditions are and make sure that we keep our distributors
competitive and our manufacturers profitable.
Venco Sales is quite proud of the Circle of Excellence Award which they were given by Burnham
Corporation to honor their outstanding achievement in boiler sales. In 2007, 2009, 2010, 2011 and 2012, Venco
Sales was the recipient of the Outstanding Achievement Award from Burnham for its continued excellent sales
performance. This is one of several recognitions the company has received over the years for its excellence in sales
and service covering the metropolitan area. Some of these awards include Zurn PEX Plumbing, Radiant &
Heating Systems Gold Club Award in 2006, 2007, 2008 and 2011; Northeast Regional MVP Award from
Grundfos in 2007; 2007, 2008, 2011 and 2012 National MVP Award from Grundfos; Grundfos Pumps
Corporation Quota Buster Award for 2010; National Partner of the Year Award for Grundfos Pumps; multiple
awards from companies, including Region Oil and Keyspan (National Grid), recognizing outstanding sales
support and exceptional assistance and cooperation in helping them achieve their marketing and sales goals.
Venco Sales, Inc. also received the Representative of the Year Award for exceptional sales and marketing
performance two years in a row.
2
Venco Sales was honored with a Significant Achievement Award by Honeywell, becoming the first manufacturer’s
representative firm in Honeywell’s history to be recognized by Honeywell Americas at its National Sales
Conference in 2015. Venco Sales has now received this honor two years in a row.
The Venco "Team Strategy"
The Venco philosophy of sales has always been the team approach. We have an established key salesman
in each area of our market. It is usually the salesperson with the strongest ties to the contractor base. His job is to
utilize his strong relationship with the trade to convert customers to our products and retain those who are already
established.
He is not alone. At any time he has the other 20 of us to call on for help when our experience may be
required to solve a problem. One of us may have a better relationship with a particular contractor or one of the
distributors. Our compensation is based on the overall success of the agency. This means all of our salespeople
depend on each other for success. This is teamwork.
Our approach to our territory also includes having an established salesperson for each distributor. We
also maintain a close relationship with the utilities, which have become the biggest market movers in our territory
and have established key oil dealer accounts, large mechanical contractor accounts, large new work contractor
accounts, etc. They are all covered consistently by the salesperson that has the best relationship with the decision
maker in that company. These accounts drive the market and are a key to the overall success of our products.
Venco Sales, Inc. also supports its customers with technical service. We have two technical service people
with a master plumbers’ license that can assist our customers throughout our territory. We have one salesman who
calls on architects and engineers to make sure they are specifying our product or accepting it as an equal. We are
constantly in the field sizing and specifying equipment on commercial and industrial projects. All of these jobs
overlap, which means that some of our customers may see six of our salespeople in a given month depending on
their needs. Our customers appreciate this attention. They also like the friendly voice that answers the phone
when they call Venco’s home office. Customers have come to expect the prompt response we give to their
inquiries and they come to rely on our service.
Venco Sales is located in a 3,000 square foot office and training facility located in western Suffolk County,
NY. Besides being the central hub for Venco Sales operations, it serves as a state-of-the-art training facility and
literature distribution center. The Venco Sales Training Center is outfitted with the latest technology, including
two 42-inch LCD flat screen televisions, a 10X10 foot retractable projection screen, large-scale dry erase boards,
and seating for 25. Venco Sales provides sales and product training as well as hands-on technical training to
installing contractors, architects and engineers, enhancing their knowledge of the Venco product offering.
Adjacent to the training room is an equipment display room filled with heating and air conditioning equipment
and accessories to complement the Venco training experience
3
The Venco Team
John Venini
John is the president of Venco Sales, Inc. He has been a manufacturer's
representative for over 25 years. He started Venco Sales in 1990, since that time Venco has
grown from a one-man agency to the premier representative for heating and hot water
products in our market with sales in excess of $75 million. Prior to entering the Rep business
John worked for ABC Sunray, covering the Metro NY market. John started in this industry
over 25 years ago as a sales representative with Whaleco Fuel. John is our liaison with all of
the largest oil companies. John’s technical expertise in combustion, controls, and system
design is the cornerstone on which Venco Sales was built.
Tom Quinn
Tom has been in our industry for over 30 years. He started at the bottom with
Blackman Plumbing Supply, the largest wholesaler in the Metro NY market. He started by
stocking shelves, graduated to the sales counter, moved to inside sales, then to management.
Tom's final position with Blackman was as the Director of Purchasing for the corporation.
During his tenure Tom was responsible for coordinating $90 million in purchases per year.
He negotiated purchasing arrangements with the largest manufacturers in our industry.
Tom's 18 years of experience with the dominant wholesaler in our market has been a major
benefit. During his early years he forged relationships at the contractor level with the owners
of the companies that now control most of the large projects on Long Island. Tom was also responsible for a large
volume of the commercial and industrial plan and spec work that Blackman handled. His understanding of the
wholesale world has assisted Venco and our manufacturers to put together custom programs that encourage our
distributors to take on our products. Tom has been certified by the American Institute of Architects (AIA) to train
architects on air conditioning and indoor air quality systems. He has trained numerous architects in the Metro
New York area.
Jay Venini
Jay joined Venco in August of 2002. He brings an energetic and innovative
approach to the Venco Sales organization. Jay graduated from the State University of New
York at Fredonia in 1998 with a degree in communications and electronic publication. He
has used his knowledge in computers and publication to help market our products through
computer generated advertisements, flyers, and presentations. During his summers in
college, Jay worked in a Blackman Plumbing Supply branch, which gave him an
understanding and knowledge of plumbing and heating distribution. His management skills
have allowed him to excel not only with oversight of the Venco team but also as a product
manager with several products which Venco represents.
4
Sue Zarcone
Sue is the most valuable member of our team. She is one of the first points of
contact to our customers when they call our office. Our customers appreciate the way Sue
expedites their requests, whether it be for a salesperson or a follow up with a manufacturer
on a credit. Sue makes sure that all callers get quick and courteous assistance. In addition to
managing calls to the office, she handles the paperwork that must be done with our
customers and our manufacturers. Her most important talent is turning an irate customer
into a reasonable human being before one of us tries to solve his problem. Sue cares and our
customers know it.
Frank Brecher
In May of 1999 Venco acquired the Burnham boiler line for Long Island. That in
itself was a major addition to our company. What was even a more important addition to our
organization was Frank Brecher. Both John and Tom had competed head to head with
Frank in his 12 years as the territory salesman for Slant Fin and the last three years as
Burnham's Salesman. We were impressed by his knowledge of our industry and the
relationships he had built with his customers. Franks addition to our company allowed us to
aggressively attack our market. During his 25+ years in the market Frank built strong ties
with utility companies and their staffs. When Brooklyn Union merged with LILCO this
relationship paid off in a huge way. The new company, Keyspan (now National Grid) embarked on a free boiler
program. Burnham along, with two other boiler companies, was chosen to have equal opportunity at that business.
With Frank acting as liaison with Keyspan we dominated those sales. Burnham controls nearly all of the sales to
Keyspan. Since 2003, Burnham is the only boiler in their gas conversion program.
Jake Greenwood
Jake joined Venco Sales in March of 2000. Jake is Venco’s technical support
manager, overseeing the field support team with all products represented by Venco Sales.
Prior to joining Venco Sales, he spent 11 years as the installation manager for one of Long
Island’s largest oil companies. Jake started in this industry working for his father installing
large commercial boilers throughout the five boroughs of New York. He presently carries a
master plumber’s license in this territory. Jake is a tremendous asset to Venco, our customers
and our manufacturers. He solves problems. Whether on the phone or in the field Jake gets
the customer out of the basement. He resolves their problems and gets the equipment back
on line. He does it at the lowest cost to the customer and our manufacturers. Jake also performs another role. He
is our commercial sizing and system specialist. Jake calls on his years of experience to help the contractor put
together a system that works for each specific job. From sizing commercial pumps to the largest of boilers, Jake
speaks the contractor's language. His years of hands on experience gains the customers confidence and in the end
his business.
5
Rob Morrison
Rob Morrison began working for Venco Sales in July of 2004. Prior to joining
Venco Sales, Rob was the editor of a weekly newspaper on Long Island for seven years. He
became a journalist after graduating from Bloomsburg University of Pennsylvania in 1998
with a degree in English. Using his skills as a journalist and the ability to communicate well
with others, Rob is an asset to the company as he handles customer leads and coordinates
field support. He has established great relationships with those in the industry. Rob
handles all of our Unico and Circle of Comfort contractor referrals, manages manufacturer
programs and several of the products Venco Sales represents. He now serves as an
inside/outside salesman at our home office in Huntington, New York. He has been trained extensively in all of
Venco’s product lines by our manufacturers and, in turn, provides contractor and distributor sales training
throughout the territory. Rob is certified by the AIA to train architects and engineers on Small Duct High Velocity
Air Conditioning & Heating Systems, Indoor Air Quality, and water heater products.
Deirdre Watson
In 2009, Deirdre joined the Venco Sales team bringing with her seven years of
professional marketing and advertising expertise. After graduating Manhattan College in
2004 with a degree in Corporate Communications, Deirdre quickly found employment as
an associate coordinator for Communications Plus in Manhattan. After just two years she
took a job at RAPP, a major integrated marketing firm in Manhattan where she held the
position of Account Supervisor. In this role she handled the marketing and advertising for
several major accounts. Deirdre excelled at RAPP for three years, but opted to leave the firm
for a position at Venco Sales. Deirdre is part of Venco Sales’ inside sales staff, handling much
of the day-to-day business of the Venco Sales office. In addition to being part of the customer support staff,
Deirdre has become an integral part of the Venco Sales marketing team. She helps manage manufacturer,
distributor and contractor marketing programs.
Chris McCorvey
Joining Jake Greenwood in the area of technical support, Chris McCorvey has
brought his expertise in the home heating and air conditioning industry to Venco Sales and
has greatly increased the level of quality support the company can provide its customers.
Chris began his employment with Venco Sales in October of 2003 after working for 25 years
for OSI Oil. He served as OSI’s technical and installation manager. He found his way into
the field at age 16 when he began working at J&R Combustion installing commercial boilers.
A Long Island resident, Chris spends his days providing technical support to contractors
from Montauk to New Jersey. Chris is on-call for customers who have questions about the
products we represent or if they need help with installations. Chris’ familiarity with the boiler room is second to
none, making him a great asset to Venco Sales and to the manufacturer’s we represent.
6
John Ruggiero
John joined the Venco Sales team in September 2008. He brings with him over 15
years in the industry beginning his career with A.O. Smith water heaters in 1991. He was the
sales coordinator for two years.
After working directly for a manufacturer, John went to work for the Wales Darby
manufacturer’s representative firm in NJ. This is where he gained experience in circulators
and related heating and cooling products. John’s responsibilities included calling on
mechanical contractors in the NJ territory. Prior to joining Venco Sales, John spent over 5
years as the regional sales manager for Zurn Products. His expertise was in the management
of representative organizations in the north east, calling on distributors and contractors throughout his territory.
John is very talented in radiant heat design, layout and troubleshooting. Now with Venco Sales, John will be
servicing the NJ and eastern PA territory.
Ron Olson
In May of 2003 Venco Sales added a shining star to its list of respected
professionals when it hired Ron Olson. Ron graduated from Farleigh Dickinson University
in New Jersey with a business degree in international marketing. About six years ago Ron
started working in the home heating industry when he was hired as an inside sales
coordinator for LUX Products. Within one month he was moved outside and promoted to
the position of North East Regional Sales Manager for Consumer Products. During his time
with LUX, Ron opened international markets for the company in Mexico, South America,
Asia, and Europe. Fluent in Spanish, Ron has been able to open many new markets for the
companies he has worked for, including Venco Sales. While serving as the north east regional sales manager for
LUX Products, Ron also became the regional salesman of the company’s wholesale division. Part of his
responsibilities included marketing for all new products, from layout to completion.
In June of 2001 Ron was hired as the north east regional sales manager for Lowes Home Improvements,
where he managed over $28 million in sales in 150 stores. As a result of his success, and Venco Sales’ ongoing
efforts to recruit the best and brightest, Ron was hired as an outside salesman for Venco Sales. He now covers
southern New Jersey using his expertise in building relationships with contractors to bring in business.
Bob Bruno
Upon graduating from Albright College in 1986 with a B.S. in Business
Management, Bob Bruno became the owner and operator of Bruno Oil Company. He ran
this company from 1986 to 2004, handling all aspects of the heating business, from
management to installation. With nearly 20 years of experience in the trade, Bob left the oil
company to become a sales engineer for R.W. Beckett Corp. He served in that role from
2004 to 2007. Bob is in charge of technical support for the New Jersey and Eastern
Pennsylvania territories, where he will is responsible for helping contractors troubleshoot
jobs and job-site inspections. He is also the lead trainer for our warm air furnace product
offerings.
7
Tom Dwyer
Tom Dwyer came on board in August of 2002 and has taken the responsibility of
the Northern New Jersey sales area. His wife, a native of New Jersey, and their four children
now live and attend school in North Central New Jersey. Prior to joining Venco, Tom was a
factory sales representative for Weil-McLain. While there Tom generated a consistent
record of improving sales during two separate assignments. The Long Island territory sales
grew by 12 percent during his recent three-year post.
Tom’s abilities and understanding in the heating industry are diverse and wide-
ranging. He can bring assurance to an engineer with specifications or system design
solutions, as well as helping a mechanical contractor troubleshoot a control problem.
Tom also has a proven history in the design, sizing and troubleshooting of Radiant Systems. His heating
knowledge is technically based yet he maintains a hands-on approach in the field. Whether it’s an oil, gas, steam or
hot water system Tom is there helping our customers. Tom has proven to be a persuasive communicator with an
exceptional professional appearance and a talent for inspiring confidence. This team player is positioning our New
Jersey markets for growth.
Tom has been certified by the American Institute of Architects (AIA) to train architects on Small Duct
High Velocity Air Conditioning & Heating Systems. Tom also provides split ductless system technical training to
contractors, distributors and engineers in the New Jersey and Eastern Pennsylvania markets.
Serge Lemite
Serge began his career in 1982 as a helper for an air conditioning service company
on Long Island. Just two years later, he moved onto the oil side of the heating business and
became a residential technician and installer for a Long Island oil company. Looking for a
change of pace, Serge left the Long Island market in 1987 and began working for a
mechanical contractor as a residential and commercial service technician for in New York
City. In
1997, Serge changed his role in the industry and began working for Pronto Gas &
Heat Supply, a wholesale distributor in the Bronx. He was in charge of technical sales for a
major burner manufacturer and helped bring new technology into the U.S. market. Serge worked at Pronto until
2006 when Venco Sales hired him to head up its radiant heat design team. Some of Serge’s responsibilities are to
design radiant heating plans, conduct site visits and provide technical support for various installing contractors in
the field.
A certified refrigeration technician, Serge uses his vast knowledge of the industry to help Venco Sales
remain a dominant fixture in the Metro New York, New Jersey region. He is also certified by the New York State
Society of Professional Engineers to teach an accredited course on radiant heat design and applications. Serge also
provides split ductless system technical training to contractors, distributors and engineers in the Metro New York
market.
8
Kevin Schneider
After spending three years in the medical field as a Surgery Technician, Kevin
Schneider joined Venco Sales in July 2013. He was hired to join Venco’s technical support
team, assisting Jake Greenwood and Chris McCorvery in the field. He attended BOCES
Barry Technical School for heating and air conditioning, where he earned his EPA license.
Kevin is NATE certified in Testo test equipment and he specializes in combustion testing.
He is also qualified as a split ductless HVAC trainer.
Jim Finan
Working in the hydronics industry since 1979, Jim has a wealth of knowledge that
he uses to assist customers in northern NJ and eastern Pennsylvania. He began his career in
1979 with Nutley Heating & Cooling Supply in NJ. He was hired as an inside salesman but
quickly advanced in the company and became the branch’s manager in 1989. After ten years
at Nutley, Jim went to work for Weinstock Supply in Newark, NJ as an outside salesman and
heating specialist. He spent three years at Weinstock before taking a job with Ridgewood
Corp. as vice president of Ridgewood’s hydronic division in 1993. Jim was in charge of new
products, increasing sales, hydronic training, and he was personally responsible for over 15
major lines. His career at Ridgewood ended in 2008 when he joined Venco Sales. He is now responsible for the
northern NJ and eastern Pennsylvania territory where he works directly with distributors and contractors.
Vinnie Ventura
Vinnie brings with him nearly 15 years of heating and air conditioning experience.
He started his career on the wholesaler end of the industry in 1999, working for Sid Harvey
Industries. Between 1999 and 2003 Vinnie was the branch manager of Sid Harvey’s Mount
Vernon branch. During his tenure as branch manager, the Mount Vernon location was
awarded the “2002 Branch of the Year in Net Profit”.
After receiving accolades for his efforts as a branch manager, Vinnie was promoted to
territory manager for Sid Harvey’s for the Metro New York region. In this role, Vinnie was
able to consistently keep Sid Harvey’s in the top five regions nationally in air conditioning
equipment sales growth. He served as a member of the Sid Harvey’s Product Development Committee and
became a certified HVAC sales and technical support expert in conventional and commercial air conditioning and
heating systems. He also specializes in small duct high velocity air conditioning and heating systems and mini-split
air conditioning and heating systems. Vinnie joined the Venco Sales team in 2007. He is the lead trainer on indoor
air quality and HVAC system connectivity solutions.
9
Patrick J. Penney
With over 11 years in customer service and IT support, Patrick J. Penney joined the
Venco Sales team in 2008. After attending Villanova University in Pennsylvania, Patrick
began working in the customer care and information technology fields. Patrick is the first
line of defense in the Venco Sales office. He is the first person to pick up the phone and
assist with administrative duties, including information technology support, literature
fulfillment and the production of training materials. In addition, Patrick assists every
member of the Venco Sales team on a day-to-day basis.
Alvaro Valencia
Alvaro Valencia is one of the new additions to the Venco team. He attended The
University of North Carolina at Charlotte (Dec. 2012), where he received a B.S. in
Mechanical Engineering with a minor in Mathematics. Alvaro works with some of the most
experienced people in the industry, sizing, designing, and quoting HVAC systems. He has
picked up quickly on the industry methodology helping the company with system
selections, problem solving, and technical support.
Alvaro provides assistance with pumps, booster systems, radiant and snowmelt design,
system diagrams, an automatic quotation format creation, among his other responsibilities.
In addition to being the Grundfos point person in the office, he is also an AutoCAD expert.
Glenn Sossin
In June 2014 Venco Sales added Glenn Sossin to its inside technical support team.
He specializes is hydronic system design as well as system design for solar, geothermal and
radiant systems both on the electrical and plumbing side. He has been certified as a designer
and installer by the Radiant Panel Association (RPA). Prior to Venco Sales, Glenn spent 18
years at Tash Sales, a Long Island wholesale distributor. Originally Glenn was hired by Tash
to help them transition as a manufacturer’s representative firm to a wholesale distributor for
plumbing and heating products. After the transition he stayed on as the director of
purchasing and inside sales representative.
Glenn started his career in this industry working for Blackman Plumbing Supply, where he spent 8 years.
Blackman is one of the largest wholesale distributors in the Metro NY area.
Scott Stratton
Scott Stratton has been with Venco Sales since 2011. He previously worked as a
manufacturer’s representative for LI Compost, where he spent 14 years. As a member of the
Venco team, he is responsible for calling on installing HVAC contractors and plumbers on
Long Island and Metro NY. He also handles distributor partners on Long Island, where he
provides sales and marketing assistance.
10
Gary Bosma
Gary Bosma comes to the Venco Sales organization with over 46 years of industry
experience. After working his way through college at a supply house and graduating from
Northern State in South Dakota, Gary spent 7 years in the supply business. He went on to
become the president of Winnelson, in charge of starting their distribution centers. He
worked there from 1972 to 1979 where he also ran Winnelson’s preferred vendor program.
Leaving Winnelson, Gary took a job as the vice president of sales at American Water Heaters
from 1979 to 1993.
His experience with managing sales organizations throughout the country opened up the
door for his next venture as vice president of sales for LUX Products, where he managed sales organizations
throughout the world. He was with LUX from 1995 to 2012 before becoming the outside sales representative for
Venco Sales, responsible for the territory spanning Eastern Pennsylvania down to Virginia.
Steve Kay
With over 40 years in the plumbing and heating trade, Steve brings a wealth of
industry knowledge to the Venco team. Steve started his career at the age of 18 working on
the manufacturing side machining oil burners for a manufactuere locatd in Copiague, NY.
He worked there during school breaks and summer vacations. After high school he went on
to attend the University of Miami where he graduated in 1978 with a degree in business
administration. Shortly after graduation Steve secured a position at a plumbing and heating
wholesale distributor. He began working as a manager for the distributor in 1979 and held
that position for 14 years growing the business from $700,000 to $3 million in sales. The
company serviced Long Island, Brooklyn, Queens and northern New Jersey. In 1994, Steve opened his own
wholesale distributorship in Suffolk County, which he owned and operated for 17 years. In 2011 he left the
industry to explore other ventures but ultimately returned when he started working for Venco Sales in 2015.
Steve’s focus is outside sales as he calls on Long Island oil companies and HVAC and mechanical contractors.
Christie Zarcone
Customer service is one of the most integral part of the Venco team strategy,
making Christie’s daily workload part of the backbone of the business. Christie attended
Hunter College in Manhattan from 2000 to 2001, as she worked toward her Bachelor’s
Degree in Nursing. She transferred to Farmingdale University in 2002 where she completed
her Nursing Degree, specializing in Maternal Child Nursing. Upon graduation, Christie
quickly secured a nursing job at Winthrop University Hospital in Mineola, NY where she
spent ten years. It was not until a new opportunity arose in 2015 that Christie decided to
leave the nursing field and become part of the Venco team. When customers call the Venco
Sales office it is Christie’s voice they will hear as she works diligently to solve their problems, work through the
order process and assist them in their daily needs.
11
Our proposal
The following is a list of our manufacturers and the people you should contact to ask about Venco Sales.
We are confident the picture we have painted of Venco Sales is the same one our manufacturers see every day.
Please feel free to call them at any time to inquire about the job we do.
Beckett Commercial Burners
Brendan Grace, Regional Sales Manager 516-521-1260
Granby Steel Tanks
Brian Cullity, VP Sales & Marketing 603-641-6565
Grundfos
Jack Cataldi, District Sales Manager 215-933-8301
Honeywell
Mike Onoyan, Sales Director 401-225-5852
New Yorker Boiler
Elaine Philips, President 800-535-4679
Niagara Conservation
Matt Voorhees, National Accounts Manager 973-829-0800
Rheem Water Heaters
Tom Settefrati, Sales Manager 800-621-5622
Speakman
Kevin Mayer, National Sales Manager 800-537-2107
Techtanium
Norman Goldberg, President 718-386-6666
Testo
Jim Pritchard, National Sales Manager 610-692-1995
Thermo Pride
Rob Paquette, National Sales Manager 413-562-3982
Unico System
Shannon Intagliata, Sales Manager 800-527-0896
U.S. Boiler
Dan Cork, VP Sales & Marketing 717-239-8428
Zurn Radiant Pex Systems
John Dundon, Regional Sales Manager 615-497-4330
12
Venco Sales Inc. Territory
New Jersey - Bergen, Essex, Morris, Union, Somers, Burlington, Monmouth, Middlesex,
Mercer, Ocean, Warren, Passaic, Sussex, Somerset, Burlington, Camden, Atlantic,
Gloucester, Salem, and Hunterdon)
Long Island and NYC metro area - Nassau, Suffolk, Brooklyn, Queens, Staten Island,
Bronx, Manhattan, Sullivan, Orange, Rockland, Ulster, Dutchess, Putnam, and Westchester.
Pennsylvania – Eastern State
Thank you for your interest. We hope to hear from you soon.
Sincerely,
John Venini
Tom Quinn

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Venco Sales Profile General 2016

  • 1. 1 755 Park Ave., Suite 300, Huntington, NY 11743 631-754-0782 Manufacturers’ Representative for Quality Heating & Cooling Products Venco Sales, Inc. is the representative firm of the future, today. We have structured our organization to be responsive to the needs of the distributor and the contractor. We complement their efforts, enhance their capabilities, help them market their products and services, and assist them in taking control of their market by providing them with high quality representation with the same excellent reputation as that of the products we represent. At the same time, we provide the level of technical support they expect and require. Venco Sales understands what it takes to be successful in the Metro N.Y. market. This has been our home for the last 30 years. Collectively, our sales staff has over 500 years of experience in this market and have all established long-standing relationships with not only the key wholesale distributors but also with the contractor base. The varied talents, experience, and expertise of our staff are what differentiate Venco from all the other sales agencies in our industry. Our relationships with the plumbing and heating contractors, the large oil companies and the local utilities have allowed us to establish the products we represent in the marketplace. With our experience in both residential and commercial products we get our products specified and quoted on the smallest and largest jobs. We pull the sale through. Our contractors’ confidence that Venco will support them before, during and after installation is what enables us to drive the sale of our manufacturers’ products. Our customers and our manufacturers understand the value we add to the products we represent. We solve their problems. We make sure the relationship between our distributor and our manufacturer is one that benefits both parties. We know what the true market conditions are and make sure that we keep our distributors competitive and our manufacturers profitable. Venco Sales is quite proud of the Circle of Excellence Award which they were given by Burnham Corporation to honor their outstanding achievement in boiler sales. In 2007, 2009, 2010, 2011 and 2012, Venco Sales was the recipient of the Outstanding Achievement Award from Burnham for its continued excellent sales performance. This is one of several recognitions the company has received over the years for its excellence in sales and service covering the metropolitan area. Some of these awards include Zurn PEX Plumbing, Radiant & Heating Systems Gold Club Award in 2006, 2007, 2008 and 2011; Northeast Regional MVP Award from Grundfos in 2007; 2007, 2008, 2011 and 2012 National MVP Award from Grundfos; Grundfos Pumps Corporation Quota Buster Award for 2010; National Partner of the Year Award for Grundfos Pumps; multiple awards from companies, including Region Oil and Keyspan (National Grid), recognizing outstanding sales support and exceptional assistance and cooperation in helping them achieve their marketing and sales goals. Venco Sales, Inc. also received the Representative of the Year Award for exceptional sales and marketing performance two years in a row.
  • 2. 2 Venco Sales was honored with a Significant Achievement Award by Honeywell, becoming the first manufacturer’s representative firm in Honeywell’s history to be recognized by Honeywell Americas at its National Sales Conference in 2015. Venco Sales has now received this honor two years in a row. The Venco "Team Strategy" The Venco philosophy of sales has always been the team approach. We have an established key salesman in each area of our market. It is usually the salesperson with the strongest ties to the contractor base. His job is to utilize his strong relationship with the trade to convert customers to our products and retain those who are already established. He is not alone. At any time he has the other 20 of us to call on for help when our experience may be required to solve a problem. One of us may have a better relationship with a particular contractor or one of the distributors. Our compensation is based on the overall success of the agency. This means all of our salespeople depend on each other for success. This is teamwork. Our approach to our territory also includes having an established salesperson for each distributor. We also maintain a close relationship with the utilities, which have become the biggest market movers in our territory and have established key oil dealer accounts, large mechanical contractor accounts, large new work contractor accounts, etc. They are all covered consistently by the salesperson that has the best relationship with the decision maker in that company. These accounts drive the market and are a key to the overall success of our products. Venco Sales, Inc. also supports its customers with technical service. We have two technical service people with a master plumbers’ license that can assist our customers throughout our territory. We have one salesman who calls on architects and engineers to make sure they are specifying our product or accepting it as an equal. We are constantly in the field sizing and specifying equipment on commercial and industrial projects. All of these jobs overlap, which means that some of our customers may see six of our salespeople in a given month depending on their needs. Our customers appreciate this attention. They also like the friendly voice that answers the phone when they call Venco’s home office. Customers have come to expect the prompt response we give to their inquiries and they come to rely on our service. Venco Sales is located in a 3,000 square foot office and training facility located in western Suffolk County, NY. Besides being the central hub for Venco Sales operations, it serves as a state-of-the-art training facility and literature distribution center. The Venco Sales Training Center is outfitted with the latest technology, including two 42-inch LCD flat screen televisions, a 10X10 foot retractable projection screen, large-scale dry erase boards, and seating for 25. Venco Sales provides sales and product training as well as hands-on technical training to installing contractors, architects and engineers, enhancing their knowledge of the Venco product offering. Adjacent to the training room is an equipment display room filled with heating and air conditioning equipment and accessories to complement the Venco training experience
  • 3. 3 The Venco Team John Venini John is the president of Venco Sales, Inc. He has been a manufacturer's representative for over 25 years. He started Venco Sales in 1990, since that time Venco has grown from a one-man agency to the premier representative for heating and hot water products in our market with sales in excess of $75 million. Prior to entering the Rep business John worked for ABC Sunray, covering the Metro NY market. John started in this industry over 25 years ago as a sales representative with Whaleco Fuel. John is our liaison with all of the largest oil companies. John’s technical expertise in combustion, controls, and system design is the cornerstone on which Venco Sales was built. Tom Quinn Tom has been in our industry for over 30 years. He started at the bottom with Blackman Plumbing Supply, the largest wholesaler in the Metro NY market. He started by stocking shelves, graduated to the sales counter, moved to inside sales, then to management. Tom's final position with Blackman was as the Director of Purchasing for the corporation. During his tenure Tom was responsible for coordinating $90 million in purchases per year. He negotiated purchasing arrangements with the largest manufacturers in our industry. Tom's 18 years of experience with the dominant wholesaler in our market has been a major benefit. During his early years he forged relationships at the contractor level with the owners of the companies that now control most of the large projects on Long Island. Tom was also responsible for a large volume of the commercial and industrial plan and spec work that Blackman handled. His understanding of the wholesale world has assisted Venco and our manufacturers to put together custom programs that encourage our distributors to take on our products. Tom has been certified by the American Institute of Architects (AIA) to train architects on air conditioning and indoor air quality systems. He has trained numerous architects in the Metro New York area. Jay Venini Jay joined Venco in August of 2002. He brings an energetic and innovative approach to the Venco Sales organization. Jay graduated from the State University of New York at Fredonia in 1998 with a degree in communications and electronic publication. He has used his knowledge in computers and publication to help market our products through computer generated advertisements, flyers, and presentations. During his summers in college, Jay worked in a Blackman Plumbing Supply branch, which gave him an understanding and knowledge of plumbing and heating distribution. His management skills have allowed him to excel not only with oversight of the Venco team but also as a product manager with several products which Venco represents.
  • 4. 4 Sue Zarcone Sue is the most valuable member of our team. She is one of the first points of contact to our customers when they call our office. Our customers appreciate the way Sue expedites their requests, whether it be for a salesperson or a follow up with a manufacturer on a credit. Sue makes sure that all callers get quick and courteous assistance. In addition to managing calls to the office, she handles the paperwork that must be done with our customers and our manufacturers. Her most important talent is turning an irate customer into a reasonable human being before one of us tries to solve his problem. Sue cares and our customers know it. Frank Brecher In May of 1999 Venco acquired the Burnham boiler line for Long Island. That in itself was a major addition to our company. What was even a more important addition to our organization was Frank Brecher. Both John and Tom had competed head to head with Frank in his 12 years as the territory salesman for Slant Fin and the last three years as Burnham's Salesman. We were impressed by his knowledge of our industry and the relationships he had built with his customers. Franks addition to our company allowed us to aggressively attack our market. During his 25+ years in the market Frank built strong ties with utility companies and their staffs. When Brooklyn Union merged with LILCO this relationship paid off in a huge way. The new company, Keyspan (now National Grid) embarked on a free boiler program. Burnham along, with two other boiler companies, was chosen to have equal opportunity at that business. With Frank acting as liaison with Keyspan we dominated those sales. Burnham controls nearly all of the sales to Keyspan. Since 2003, Burnham is the only boiler in their gas conversion program. Jake Greenwood Jake joined Venco Sales in March of 2000. Jake is Venco’s technical support manager, overseeing the field support team with all products represented by Venco Sales. Prior to joining Venco Sales, he spent 11 years as the installation manager for one of Long Island’s largest oil companies. Jake started in this industry working for his father installing large commercial boilers throughout the five boroughs of New York. He presently carries a master plumber’s license in this territory. Jake is a tremendous asset to Venco, our customers and our manufacturers. He solves problems. Whether on the phone or in the field Jake gets the customer out of the basement. He resolves their problems and gets the equipment back on line. He does it at the lowest cost to the customer and our manufacturers. Jake also performs another role. He is our commercial sizing and system specialist. Jake calls on his years of experience to help the contractor put together a system that works for each specific job. From sizing commercial pumps to the largest of boilers, Jake speaks the contractor's language. His years of hands on experience gains the customers confidence and in the end his business.
  • 5. 5 Rob Morrison Rob Morrison began working for Venco Sales in July of 2004. Prior to joining Venco Sales, Rob was the editor of a weekly newspaper on Long Island for seven years. He became a journalist after graduating from Bloomsburg University of Pennsylvania in 1998 with a degree in English. Using his skills as a journalist and the ability to communicate well with others, Rob is an asset to the company as he handles customer leads and coordinates field support. He has established great relationships with those in the industry. Rob handles all of our Unico and Circle of Comfort contractor referrals, manages manufacturer programs and several of the products Venco Sales represents. He now serves as an inside/outside salesman at our home office in Huntington, New York. He has been trained extensively in all of Venco’s product lines by our manufacturers and, in turn, provides contractor and distributor sales training throughout the territory. Rob is certified by the AIA to train architects and engineers on Small Duct High Velocity Air Conditioning & Heating Systems, Indoor Air Quality, and water heater products. Deirdre Watson In 2009, Deirdre joined the Venco Sales team bringing with her seven years of professional marketing and advertising expertise. After graduating Manhattan College in 2004 with a degree in Corporate Communications, Deirdre quickly found employment as an associate coordinator for Communications Plus in Manhattan. After just two years she took a job at RAPP, a major integrated marketing firm in Manhattan where she held the position of Account Supervisor. In this role she handled the marketing and advertising for several major accounts. Deirdre excelled at RAPP for three years, but opted to leave the firm for a position at Venco Sales. Deirdre is part of Venco Sales’ inside sales staff, handling much of the day-to-day business of the Venco Sales office. In addition to being part of the customer support staff, Deirdre has become an integral part of the Venco Sales marketing team. She helps manage manufacturer, distributor and contractor marketing programs. Chris McCorvey Joining Jake Greenwood in the area of technical support, Chris McCorvey has brought his expertise in the home heating and air conditioning industry to Venco Sales and has greatly increased the level of quality support the company can provide its customers. Chris began his employment with Venco Sales in October of 2003 after working for 25 years for OSI Oil. He served as OSI’s technical and installation manager. He found his way into the field at age 16 when he began working at J&R Combustion installing commercial boilers. A Long Island resident, Chris spends his days providing technical support to contractors from Montauk to New Jersey. Chris is on-call for customers who have questions about the products we represent or if they need help with installations. Chris’ familiarity with the boiler room is second to none, making him a great asset to Venco Sales and to the manufacturer’s we represent.
  • 6. 6 John Ruggiero John joined the Venco Sales team in September 2008. He brings with him over 15 years in the industry beginning his career with A.O. Smith water heaters in 1991. He was the sales coordinator for two years. After working directly for a manufacturer, John went to work for the Wales Darby manufacturer’s representative firm in NJ. This is where he gained experience in circulators and related heating and cooling products. John’s responsibilities included calling on mechanical contractors in the NJ territory. Prior to joining Venco Sales, John spent over 5 years as the regional sales manager for Zurn Products. His expertise was in the management of representative organizations in the north east, calling on distributors and contractors throughout his territory. John is very talented in radiant heat design, layout and troubleshooting. Now with Venco Sales, John will be servicing the NJ and eastern PA territory. Ron Olson In May of 2003 Venco Sales added a shining star to its list of respected professionals when it hired Ron Olson. Ron graduated from Farleigh Dickinson University in New Jersey with a business degree in international marketing. About six years ago Ron started working in the home heating industry when he was hired as an inside sales coordinator for LUX Products. Within one month he was moved outside and promoted to the position of North East Regional Sales Manager for Consumer Products. During his time with LUX, Ron opened international markets for the company in Mexico, South America, Asia, and Europe. Fluent in Spanish, Ron has been able to open many new markets for the companies he has worked for, including Venco Sales. While serving as the north east regional sales manager for LUX Products, Ron also became the regional salesman of the company’s wholesale division. Part of his responsibilities included marketing for all new products, from layout to completion. In June of 2001 Ron was hired as the north east regional sales manager for Lowes Home Improvements, where he managed over $28 million in sales in 150 stores. As a result of his success, and Venco Sales’ ongoing efforts to recruit the best and brightest, Ron was hired as an outside salesman for Venco Sales. He now covers southern New Jersey using his expertise in building relationships with contractors to bring in business. Bob Bruno Upon graduating from Albright College in 1986 with a B.S. in Business Management, Bob Bruno became the owner and operator of Bruno Oil Company. He ran this company from 1986 to 2004, handling all aspects of the heating business, from management to installation. With nearly 20 years of experience in the trade, Bob left the oil company to become a sales engineer for R.W. Beckett Corp. He served in that role from 2004 to 2007. Bob is in charge of technical support for the New Jersey and Eastern Pennsylvania territories, where he will is responsible for helping contractors troubleshoot jobs and job-site inspections. He is also the lead trainer for our warm air furnace product offerings.
  • 7. 7 Tom Dwyer Tom Dwyer came on board in August of 2002 and has taken the responsibility of the Northern New Jersey sales area. His wife, a native of New Jersey, and their four children now live and attend school in North Central New Jersey. Prior to joining Venco, Tom was a factory sales representative for Weil-McLain. While there Tom generated a consistent record of improving sales during two separate assignments. The Long Island territory sales grew by 12 percent during his recent three-year post. Tom’s abilities and understanding in the heating industry are diverse and wide- ranging. He can bring assurance to an engineer with specifications or system design solutions, as well as helping a mechanical contractor troubleshoot a control problem. Tom also has a proven history in the design, sizing and troubleshooting of Radiant Systems. His heating knowledge is technically based yet he maintains a hands-on approach in the field. Whether it’s an oil, gas, steam or hot water system Tom is there helping our customers. Tom has proven to be a persuasive communicator with an exceptional professional appearance and a talent for inspiring confidence. This team player is positioning our New Jersey markets for growth. Tom has been certified by the American Institute of Architects (AIA) to train architects on Small Duct High Velocity Air Conditioning & Heating Systems. Tom also provides split ductless system technical training to contractors, distributors and engineers in the New Jersey and Eastern Pennsylvania markets. Serge Lemite Serge began his career in 1982 as a helper for an air conditioning service company on Long Island. Just two years later, he moved onto the oil side of the heating business and became a residential technician and installer for a Long Island oil company. Looking for a change of pace, Serge left the Long Island market in 1987 and began working for a mechanical contractor as a residential and commercial service technician for in New York City. In 1997, Serge changed his role in the industry and began working for Pronto Gas & Heat Supply, a wholesale distributor in the Bronx. He was in charge of technical sales for a major burner manufacturer and helped bring new technology into the U.S. market. Serge worked at Pronto until 2006 when Venco Sales hired him to head up its radiant heat design team. Some of Serge’s responsibilities are to design radiant heating plans, conduct site visits and provide technical support for various installing contractors in the field. A certified refrigeration technician, Serge uses his vast knowledge of the industry to help Venco Sales remain a dominant fixture in the Metro New York, New Jersey region. He is also certified by the New York State Society of Professional Engineers to teach an accredited course on radiant heat design and applications. Serge also provides split ductless system technical training to contractors, distributors and engineers in the Metro New York market.
  • 8. 8 Kevin Schneider After spending three years in the medical field as a Surgery Technician, Kevin Schneider joined Venco Sales in July 2013. He was hired to join Venco’s technical support team, assisting Jake Greenwood and Chris McCorvery in the field. He attended BOCES Barry Technical School for heating and air conditioning, where he earned his EPA license. Kevin is NATE certified in Testo test equipment and he specializes in combustion testing. He is also qualified as a split ductless HVAC trainer. Jim Finan Working in the hydronics industry since 1979, Jim has a wealth of knowledge that he uses to assist customers in northern NJ and eastern Pennsylvania. He began his career in 1979 with Nutley Heating & Cooling Supply in NJ. He was hired as an inside salesman but quickly advanced in the company and became the branch’s manager in 1989. After ten years at Nutley, Jim went to work for Weinstock Supply in Newark, NJ as an outside salesman and heating specialist. He spent three years at Weinstock before taking a job with Ridgewood Corp. as vice president of Ridgewood’s hydronic division in 1993. Jim was in charge of new products, increasing sales, hydronic training, and he was personally responsible for over 15 major lines. His career at Ridgewood ended in 2008 when he joined Venco Sales. He is now responsible for the northern NJ and eastern Pennsylvania territory where he works directly with distributors and contractors. Vinnie Ventura Vinnie brings with him nearly 15 years of heating and air conditioning experience. He started his career on the wholesaler end of the industry in 1999, working for Sid Harvey Industries. Between 1999 and 2003 Vinnie was the branch manager of Sid Harvey’s Mount Vernon branch. During his tenure as branch manager, the Mount Vernon location was awarded the “2002 Branch of the Year in Net Profit”. After receiving accolades for his efforts as a branch manager, Vinnie was promoted to territory manager for Sid Harvey’s for the Metro New York region. In this role, Vinnie was able to consistently keep Sid Harvey’s in the top five regions nationally in air conditioning equipment sales growth. He served as a member of the Sid Harvey’s Product Development Committee and became a certified HVAC sales and technical support expert in conventional and commercial air conditioning and heating systems. He also specializes in small duct high velocity air conditioning and heating systems and mini-split air conditioning and heating systems. Vinnie joined the Venco Sales team in 2007. He is the lead trainer on indoor air quality and HVAC system connectivity solutions.
  • 9. 9 Patrick J. Penney With over 11 years in customer service and IT support, Patrick J. Penney joined the Venco Sales team in 2008. After attending Villanova University in Pennsylvania, Patrick began working in the customer care and information technology fields. Patrick is the first line of defense in the Venco Sales office. He is the first person to pick up the phone and assist with administrative duties, including information technology support, literature fulfillment and the production of training materials. In addition, Patrick assists every member of the Venco Sales team on a day-to-day basis. Alvaro Valencia Alvaro Valencia is one of the new additions to the Venco team. He attended The University of North Carolina at Charlotte (Dec. 2012), where he received a B.S. in Mechanical Engineering with a minor in Mathematics. Alvaro works with some of the most experienced people in the industry, sizing, designing, and quoting HVAC systems. He has picked up quickly on the industry methodology helping the company with system selections, problem solving, and technical support. Alvaro provides assistance with pumps, booster systems, radiant and snowmelt design, system diagrams, an automatic quotation format creation, among his other responsibilities. In addition to being the Grundfos point person in the office, he is also an AutoCAD expert. Glenn Sossin In June 2014 Venco Sales added Glenn Sossin to its inside technical support team. He specializes is hydronic system design as well as system design for solar, geothermal and radiant systems both on the electrical and plumbing side. He has been certified as a designer and installer by the Radiant Panel Association (RPA). Prior to Venco Sales, Glenn spent 18 years at Tash Sales, a Long Island wholesale distributor. Originally Glenn was hired by Tash to help them transition as a manufacturer’s representative firm to a wholesale distributor for plumbing and heating products. After the transition he stayed on as the director of purchasing and inside sales representative. Glenn started his career in this industry working for Blackman Plumbing Supply, where he spent 8 years. Blackman is one of the largest wholesale distributors in the Metro NY area. Scott Stratton Scott Stratton has been with Venco Sales since 2011. He previously worked as a manufacturer’s representative for LI Compost, where he spent 14 years. As a member of the Venco team, he is responsible for calling on installing HVAC contractors and plumbers on Long Island and Metro NY. He also handles distributor partners on Long Island, where he provides sales and marketing assistance.
  • 10. 10 Gary Bosma Gary Bosma comes to the Venco Sales organization with over 46 years of industry experience. After working his way through college at a supply house and graduating from Northern State in South Dakota, Gary spent 7 years in the supply business. He went on to become the president of Winnelson, in charge of starting their distribution centers. He worked there from 1972 to 1979 where he also ran Winnelson’s preferred vendor program. Leaving Winnelson, Gary took a job as the vice president of sales at American Water Heaters from 1979 to 1993. His experience with managing sales organizations throughout the country opened up the door for his next venture as vice president of sales for LUX Products, where he managed sales organizations throughout the world. He was with LUX from 1995 to 2012 before becoming the outside sales representative for Venco Sales, responsible for the territory spanning Eastern Pennsylvania down to Virginia. Steve Kay With over 40 years in the plumbing and heating trade, Steve brings a wealth of industry knowledge to the Venco team. Steve started his career at the age of 18 working on the manufacturing side machining oil burners for a manufactuere locatd in Copiague, NY. He worked there during school breaks and summer vacations. After high school he went on to attend the University of Miami where he graduated in 1978 with a degree in business administration. Shortly after graduation Steve secured a position at a plumbing and heating wholesale distributor. He began working as a manager for the distributor in 1979 and held that position for 14 years growing the business from $700,000 to $3 million in sales. The company serviced Long Island, Brooklyn, Queens and northern New Jersey. In 1994, Steve opened his own wholesale distributorship in Suffolk County, which he owned and operated for 17 years. In 2011 he left the industry to explore other ventures but ultimately returned when he started working for Venco Sales in 2015. Steve’s focus is outside sales as he calls on Long Island oil companies and HVAC and mechanical contractors. Christie Zarcone Customer service is one of the most integral part of the Venco team strategy, making Christie’s daily workload part of the backbone of the business. Christie attended Hunter College in Manhattan from 2000 to 2001, as she worked toward her Bachelor’s Degree in Nursing. She transferred to Farmingdale University in 2002 where she completed her Nursing Degree, specializing in Maternal Child Nursing. Upon graduation, Christie quickly secured a nursing job at Winthrop University Hospital in Mineola, NY where she spent ten years. It was not until a new opportunity arose in 2015 that Christie decided to leave the nursing field and become part of the Venco team. When customers call the Venco Sales office it is Christie’s voice they will hear as she works diligently to solve their problems, work through the order process and assist them in their daily needs.
  • 11. 11 Our proposal The following is a list of our manufacturers and the people you should contact to ask about Venco Sales. We are confident the picture we have painted of Venco Sales is the same one our manufacturers see every day. Please feel free to call them at any time to inquire about the job we do. Beckett Commercial Burners Brendan Grace, Regional Sales Manager 516-521-1260 Granby Steel Tanks Brian Cullity, VP Sales & Marketing 603-641-6565 Grundfos Jack Cataldi, District Sales Manager 215-933-8301 Honeywell Mike Onoyan, Sales Director 401-225-5852 New Yorker Boiler Elaine Philips, President 800-535-4679 Niagara Conservation Matt Voorhees, National Accounts Manager 973-829-0800 Rheem Water Heaters Tom Settefrati, Sales Manager 800-621-5622 Speakman Kevin Mayer, National Sales Manager 800-537-2107 Techtanium Norman Goldberg, President 718-386-6666 Testo Jim Pritchard, National Sales Manager 610-692-1995 Thermo Pride Rob Paquette, National Sales Manager 413-562-3982 Unico System Shannon Intagliata, Sales Manager 800-527-0896 U.S. Boiler Dan Cork, VP Sales & Marketing 717-239-8428 Zurn Radiant Pex Systems John Dundon, Regional Sales Manager 615-497-4330
  • 12. 12 Venco Sales Inc. Territory New Jersey - Bergen, Essex, Morris, Union, Somers, Burlington, Monmouth, Middlesex, Mercer, Ocean, Warren, Passaic, Sussex, Somerset, Burlington, Camden, Atlantic, Gloucester, Salem, and Hunterdon) Long Island and NYC metro area - Nassau, Suffolk, Brooklyn, Queens, Staten Island, Bronx, Manhattan, Sullivan, Orange, Rockland, Ulster, Dutchess, Putnam, and Westchester. Pennsylvania – Eastern State Thank you for your interest. We hope to hear from you soon. Sincerely, John Venini Tom Quinn