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New Business Presentation


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We are a full-service marketing, advertising and communications firm that pushes beyond expectations in every way and in every aspect of its business.

From identifying more effective ways to reach your customers to finding new ways to deliver our services more efficiently, we give you all of the good things you want in an agency partner and none of the things you don't.

Our clients include Wolverine Advanced Materials, BASF, Dassault Systemes, Kelly Services, Champion, Paramount Bank, and Genesis Homes.

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New Business Presentation

  1. 2. pushtwentytwo ? <ul><li>WHY push? </li></ul><ul><li>together we push the boundaries of strategic thinking and </li></ul><ul><li>creative execution in order to not only achieve your marketing </li></ul><ul><li>and communications visions, but to exceed them. </li></ul><ul><li>WHY twentytwo? </li></ul><ul><li>our physical address of our location, 22 W. Huron, is where our </li></ul><ul><li>greatest assets reside – our employees. </li></ul>
  2. 3. Company Background <ul><li>Background </li></ul><ul><li>Number of years in business - 14 </li></ul><ul><li>Number of employees - 20 </li></ul><ul><li>Current billings - $3.5 million </li></ul><ul><li>Location - Pontiac, Michigan </li></ul><ul><li>Strengths </li></ul><ul><li>Strategic Planning </li></ul><ul><li>Creative Execution </li></ul><ul><li>Types of Accounts </li></ul><ul><li>Automotive / Manufacturing </li></ul><ul><li>IT / Technology </li></ul><ul><li>Home / Commercial Building </li></ul><ul><li>Professional Services </li></ul><ul><li>Healthcare </li></ul>
  3. 4. Company Overview <ul><li>Who We Are </li></ul><ul><li>pushtwentytwo is a full-service marketing communications company that provides business to business and business to consumer marketing solutions. </li></ul><ul><li>Our Approach </li></ul><ul><li>Our integrated approach makes your branding, marketing, and advertising more cohesive, memorable and effective. </li></ul><ul><li>Our Focus </li></ul><ul><li>We’re focused on helping you communicate more effectively with your prospects and customers. </li></ul><ul><li>Our Work </li></ul><ul><li>We’re small enough to offer you personalized service, yet big enough to be your full-service partner. We offer a complete range of services with in-house resources to take your product from concept through launch. </li></ul>
  4. 5. Agency Capabilities <ul><li>Strategic Planning </li></ul><ul><li>Market Research </li></ul><ul><li>Branding </li></ul><ul><li>Activating a Brand </li></ul><ul><li>Corporate Communications </li></ul><ul><li>Public Relations </li></ul><ul><li>Advertising </li></ul><ul><li>Direct Marketing </li></ul><ul><li>Literature </li></ul><ul><li>Trade Shows </li></ul><ul><li>Web Development </li></ul><ul><li>Online Marketing </li></ul><ul><li>Multimedia Production </li></ul><ul><li>Media Planning and Buying </li></ul>
  5. 6. Selected Clients
  6. 7. What Makes Us Different / How The Client Benefits <ul><li>We provide solutions and strategic direction to our clients marketing </li></ul><ul><li>We work collaboratively with clients to achieve desired results </li></ul><ul><li>We come up with strategic direction before starting on creative </li></ul><ul><li>We consider all areas of communications as marketing options </li></ul><ul><li>We internally work together in teams to come up with the best approach </li></ul><ul><li>We go beyond just delivering what is expected </li></ul>
  7. 8. What Makes a / Good Client Agency Fit <ul><li>Experience working with an agency or agency of record </li></ul><ul><li>Believe and invest in marketing and advertising </li></ul><ul><li>Establish a marketing budget </li></ul><ul><li>See and value us as partners </li></ul><ul><li>They are leaders or aspire to be leaders in their industry </li></ul>
  8. 9. Brand Philosophy <ul><li>In order for branding to be effective and worthwhile, you have to understand how it can impact your organization. We believe that it is important to understand why branding is necessary and how it takes shape. </li></ul><ul><li>One size does not fit all; every organization’s situation, products and </li></ul><ul><li>services is unique </li></ul><ul><li>It is all about the data; information is the key ingredient to making </li></ul><ul><li>decisions about the forward direction of your organization </li></ul><ul><li>Everyone is on board, from the CEO to the receptionist </li></ul><ul><li>Branding is a never ending process; create, define/refine, manage, </li></ul><ul><li>evaluate </li></ul>
  9. 10. Brand Expeditions <ul><li>ZipForm </li></ul><ul><li>Eagle Picher </li></ul><ul><li>Huffmaster </li></ul><ul><li>Lombardo Homes </li></ul><ul><li>Nylok </li></ul><ul><li>Perceptron </li></ul><ul><li>Champion Enterprises </li></ul><ul><li>Dassault Systemes </li></ul><ul><li>Altair </li></ul><ul><li>Bartech Group </li></ul><ul><li>Avery Dennison </li></ul><ul><ul><li>StanPro </li></ul></ul><ul><ul><li>ITW </li></ul></ul><ul><ul><li>Maintenance Technologies </li></ul></ul><ul><ul><li>Chase Plastics </li></ul></ul><ul><ul><li>Paramount Bank </li></ul></ul><ul><ul><li>JM Olson </li></ul></ul><ul><ul><li>Lafata Cabinets </li></ul></ul><ul><ul><li>Norgren Automotive </li></ul></ul>
  10. 12. Account Team <ul><li>Account Supervisors </li></ul><ul><li>Account Managers </li></ul><ul><li>Director of Public Relations </li></ul><ul><li>Director of New Business </li></ul><ul><li>Account Coordinators </li></ul><ul><li>Creative Director </li></ul><ul><li>Associate Creative Director /Art Director </li></ul><ul><li>Web Designers </li></ul><ul><li>Branding and Print Designers </li></ul><ul><li>Copywriters </li></ul>Creative Team
  11. 13. Agency Tracking & Reporting <ul><li>Weekly Account Services/Production Meetings </li></ul><ul><li>Daily Hit Lists on All Active Jobs </li></ul><ul><li>Budget Approval Estimates and Sign-Off’s </li></ul><ul><li>Client Project Status Reports </li></ul><ul><li>Creative Briefs </li></ul><ul><li>Internal Client Review and Sign-Off </li></ul><ul><li>Project Evaluation – End Analysis </li></ul>
  12. 14. Champion Enterprises <ul><li>Champion Enterprises is the parent corporation for a family of </li></ul><ul><li>homebuilders that includes some of the best-known names in the </li></ul><ul><li>industry. For over fifty years, Champion and its family of homebuilders </li></ul><ul><li>have been building quality manufactured homes and modular homes at a </li></ul><ul><li>price people can live with. </li></ul>
  13. 17. Genesis <ul><li>As part of the Champion family of homebuilders, Genesis Homes draws on nearly 50 years experience in the manufactured home-building industry. Its modular, off-site-built homes offer the same high quality components as traditional on site builders as well as quality, award-winning designs at an affordable price. </li></ul>
  14. 21. BASF <ul><li>BASF is the world’s leading chemical company. Its portfolio ranges from chemicals, plastics, performance products, agricultural products and fine chemicals to crude oil and natural gas. As a reliable partner to virtually all industries, BASF’s high-value products and intelligent system solutions help its customers be more successful. </li></ul>
  15. 23. Dassault Systemes <ul><li>Dassault Systèmes is the world leader for PLM software solutions. The company has revolutionized the process for designing and developing industrial products by offering a 3D vision of the entire product lifecycle, from initial design to maintenance. </li></ul>
  16. 26. Wolverine Advanced Materials <ul><li>Wolverine Advanced Materials is a global supplier of vibration damping and sealing materials for automotive, consumer electronics and other industrial markets. As a leader for more than 70 years in material and manufacturing technologies, the company has a proven track record of specific customer solutions.  </li></ul>
  17. 31. POH <ul><li>POH Regional Medical Center provides primary and specialty health care services guided by the principles of Osteopathic Medicine. Established in 1958, this once small clinic has grown into the full-fledged medical community, with more than 300 physicians, 1200 support staff and eight satellite facilities throughout northern Oakland County. It’s currently one of the largest osteopathic teaching hospitals in the U.S. </li></ul>
  18. 34. Paramount Bank <ul><li>Paramount Bank, founded in 1998, was established to serve the Oakland and Macomb County communities, and their businesses and citizens with financial products that meet the needs of today’s customer. Paramount offers a full range of banking, lending and mortgage services and has four full-service locations in Oakland County and a loan production office in Macomb County. </li></ul>
  19. 38. Lombardo <ul><li>Lombardo Homes, a family-owned Michigan builder, had built an excellent reputation in southeastern Michigan with its high-quality, moderately priced homes. As the company began with developments on the west side of the state, they recognized the need for a new ad agency – one that could ensure a more consistent brand message and help them to quickly build brand awareness in the new market. </li></ul>