Unit-IV; Professional Sales Representative (PSR).pptx
Treatment sheet
1. Slipknot
Dead Memories
Concept
The concepts for the video dead memories relate to the lead singer wanting to
run away from what is perceived as a bad relationship and how the difficulty he
is having letting go consumes his emotions and how the emotion controls the
beat of the song. The mask he is wearing although commonly associated with the
bands identity it may be symbolic to show he is trying to hide his emotions from
other people and is attempting to deal with his own emotions without affecting
others. The video matches the genre stereotypes by using a range of fast paced
editing and visual contexts like masks, dark lighting, other things that are
associated with a horror film genre and that they are used to give the impression
of fear or discomfort. The horror aspects build on the suspense and tension of
the video and creates a sense of danger or unknown that makes the listener want
to figure out what it’s about and to also keep the simplistic nature of the track.
Within the creation of the song it will be important to keep a simplistic nature to
the video in order to match the similarly simple nature to the narrative of the
song in comparison to other songs by slipknot that are more intensive and
include more sporadic shot uses. The video its self will be left with a sense of
mystery in a sense of not knowing what happened to the relationship or dilemma
that caused the memories but the isolation and solitude remains the unknown
for the listener and plays on the idea of what actually happened.
2. Narrative and Performance
The narrative and performance will directly combine within the video to
produce a stronger meaning from the lyrics. The camera may include some lip-
syncing but due to the nature of the genre and the style/ concept of the masks
within the video this may cause some difficulty when attempting lip sync the
slower parts of the song. The masks are used to conceal the facial expression and
limit the emotional expression to give a blank context to the feelings given to the
song contrasted with the fast paced movement and sporadic body language that
gives the impression of panic, disruption. The performance itself will be very
simplistic in terms of performance with a relaxed atmosphere and attitude to the
song, which will imply more focus onto the meaning of the track. There will be no
dance routines or eccentric performances because it not only breaks genre
characteristics but also takes away from the narrative.
The narrative links for the video will be highlighted through chose of locations
and costumes to build on the nature of the song. The use of locations such as a
graveyard to symbolize death and props like the shovel digging to indicate the
symbolism of burying himself into the problems he faces will be used through a
variety of camera angles and styles to emphasis the narrative. The narrative is
very minimalistic to show the progression of the story with emphasis on the
context through the mise en scene from costume and props rather than visual
body language and expression.
Isolation/ Regret
The main themes/ styles the video comes under would be the idea of isolation
and regret of the past feelings and emotions that he felt for someone. The
impression of isolation will be given by the variety of locations used and the
isolation of very few or no people in the shot making it more scenery based with
solitude from an individual. This will create an atmospheric isolation that will
give an impression the person wants to be alone to get over something and to aid
with the suppression of the memories. The use of masks although typical for the
bands identity and genre it also gives the impression that they are trying to hide
3. something which links to the idea of regret for their past.
Fear
The idea of isolation will include elements of fear through the performance and
narrative from the artist in the video. This will be done through the use of the
body language and panicked stance of the person in the video and by using body
language and positioning that makes them look smaller it gives the implication
that they want to hide from something and have fear they need to escape from
which follows the narrative of the song.
Camera and Editing
The shots used throughout will vary depending on what is emphasized in the
frame and will then have similar editing associated to help imply the narrative
context is kept throughout. The shots that will be used consist of an opening
establishing long shot of the initial street where the narrative will be based, then
throughout a range of close ups, medium close ups, canted angle shots, cut zoom
in, deep/shallow focus, handheld and other ranged shots depending on what the
camera needs to emphasis. The shots will all link to the narrative and aim to
institute isolation and fear from the person in the shots to give a stronger
impression from the lyrics.
Editing will be mainly focused on the continuation and flow of the narrative. The
ambient sounds in the intro and the shovel scraping on the ground will need to
match up with visual representation to keep continuity and flow of the video.
4. The editing overall will consist of slow paced edits when the track is slow and
through the faster paced parts of the song the pace of edit will increase. There
will be very little postproduction editing done (Just the title in the first shot)
used for the video but apart from that not much more is needed.
Lighting
The lighting for the video will need to suit both the genre and nature of the song.
This will be achieved through the use of a mix of both low and high key lighting
to give contrast and show the suppression of the dark with the light linking into
the narrative of the track. The dark lighting will be used to impact the solitude
and isolation that is the main theme of the track but the use of light shots create
an idea of escape from the isolation and is used to contrast the negative in the
narrative.
Mise en Scene
The Mise en Scene that will be used in the video will have strong focus on the use
of costume and body language to give the impression of fear and isolation while
matching the genres stereotypes. The locations of the graveyard, attic and streets
are used to give a continuation through the isolation and are selected because
they have few people their to keep up the idea of isolation. The costumes that
will be used will include the mask and a black hoody which match the genre and
5. style of the original track and aid the narrative and helps to match the narrative.