Off-Page Optimization SEO refers to all activities that you do directly off your site to increase the ranking of a page in search engine result pages. So how do you ensure that your web pages are ready for link building? Doing off-page SEO, check out this chapter in the Beginner's Guide to SEO.

1. SEO – Search Engine Optimization

2. Marketing

3. ● Offline marketing is a traditional media such as outdoor advertising,
outside of the internet.
● Offline media channels to create awareness of a company's products and
services.
 Radio
 Television
 Banners
 Print Media(Newspaper, Magazine)
 Cold Call
Offline Marketing

4. ● Online marketing is the practice of leveraging web based channels to
spread a message about a company's brand, products, or services to
potential customers.
● Online marketing is a set of tools and methodologies used for promoting
products through the internet.
Online Marketing
 Search Engine Optimization (SEO)
 Paid Advertising (PPC)
 Content Marketing
 Social Media Marketing
 Video Marketing
 Email Marketing
 Affiliate Marketing

5. SEO
Off-site
SEO
Content
On-site
SEO

6. Off-Site SEO Optimization

7. ● Off-Page Optimization refers to all of the promotional activities away
from your website to impact your rankings within search engine
results pages (SERP).
Off Page Optimization

9. ● Social Bookmarking is a way people use for bookmarking or store their
favorite web pages, articles, videos, etc.
Social Bookmarking

10. Social Bookmarking Sites

11. Directory Submission
● The process of submitting your website link to the web directory is
called directory submission.
● Listing your website on directories is part of SEO to get powerful
backlinks to your website.

12. ● Blogging is a continuous process. You need to write and post the blogs
at regular intervals. It enables you offer your users fresh content on a
regular basis so that users keep visiting your site.
Blog Submission

13. ● Press release submission refers to writing about new events, products or
services of the company and submitting it to PR sites.
Press Release

14. ● Article submission refers to the writing of articles that are relevant to
your business and then getting them added to the popular article
submission directories.
● Benefits of article submission including advertising, marketing and
publicity of your business on the World Wide Web.
 https://www.articlecube.com/
 http://www.goarticles.info/
Article Submission

15. ● Local business listings are online portfolios that contain information
about your business. (Yelp, Foursquare, Sulekha.com )
 Business name
 Categories
 Address
 Phone number, including toll free numbers, extensions, and fax numbers
 Photos
 Hours
Local Business Listing

16. Local Business Listing

17. Advantages of Online Marketing
● Highly Targeted - Target specific demographics such as gender, age and
location
● Real Time Tracking - Performance of your marketing campaign can
easily be tracked
● Instant conversion - Customers can be taken directly to your website
where they can make an immediate purchase. offline marketing it takes
more time to convert a customer into a sale.
● Global Marketing - The ability to market your products and services
across countries.