2. INTRODUCTION
❖ Social Media Marketing is a vital element for our
business.
❖ It is a strong way to produce traffic on our website
and engage the existing customer.
❖ It will increase - Awareness, Traffic, Brand Loyalty,
Brand Recognition.
❖ Improve SEO
❖ Less Costly than Traditional Marketing.
3. Selection of Platform -
1. FOR CONTENT POSTING -
Youtube, Local Shop India
1. FOR PROMOTING OUR PLATFORM -
INSTAGRAM, FACEBOOK, TWITTER
➔ Where Instagram should be our Principal Platform.
4. Social Media Marketing using INSTAGRAM and
FACEBOOK -
➔ Banner showing the company details such as -
What we are, what we do and contact us?
➔ WHAT WE WILL POST -
➢ New Shops added
➢ New Products
➢ Upload photo and post link that redirects to our website or other platforms.
➢ Recent Activities and Upcoming Event
➢ Create advertisements about the new, existing and upcoming shops and
products.
5. ➔ We can send links, shop details and product details to the members, groups
for getting opinion and reviews.
➔ Facebook provides classified add services.
➔ Instagram provides Paid Promotion. (we can really use this to spread our
content to maximum audience)
➔ Try to Implement cross selling in website/product page (comparisions of
products)
➔ Customize our post to look different and uniquely stand out. Add personal
touch.
➔ Highlight our brand like - We cannot make any compromises in quality.
By using the above techniques we can achieve a huge traffic and Brand
recognition.
6. Social Media Marketing using Twitter-
❖ Genuine PHOTO, COMPANY LOGO, SHOP LOGO.
❖ Focus on Brand Promotion and microblogging (120 char.)
❖ Build strong and powerful relationship with prospective customers.
❖ Attractive Bio increases popularity.
❖ Tell them about our new product and shops - their benefits and
advantages.
❖ Try to follow relevant accounts in order to get MAX. Customers.
❖ Post in consistent manner and timing.
❖ Create and Promote Banner about - SHOPS, PRODUCTS.
7. HOW TO GET IT DONE PERFECTLY AND
PROFESSIONALLY -
1. CONNECTION BETWEEN CONTENTS.
2. MAINTAIN CONSISTENCY
3. OPTIMIZE OUR PROFILE
4. USE PRIMARY AND SECONDARY KEYWORDS
5. MAINTAIN BALANCE BETWEEN -
CORE CONTENT AND ENGAGING CONTENT
1. CONTENT POSTING -
TIMING - PATTERN - AUTOMATION.
8. How to upgrade e-commerce website
:-
1. Firstly make audience.
2. We know about Online Marketing Knowledge.
Facebook Pixel
Google ads, Facebook ads
Website Traffic
3. Optimize product page.
4. Problem solving ideas.
5. E-mail Automation.
6. SMS Marketing.
7. Product Benefits include.
8. Perfect product pictures and videos.
9. Google schema.
10. Packing and Services (product).
9. E-mail marketing:-
Why are talking about Email Marketing?
○ 92% of online adults use email, with 61% of daily users on average.
○ 61% of email users prefer to be contacted by business and organizations via email.
○ Healthcare emails’ average open rate is 21.59% , with a super-high 3.31% click
through rate.
Advantages of Email Marketing
○ Cheap
○ Direct
○ Long term
Tools
1. Mail chimp
2. Aweber
3. Sendinblue
4. Active campaign
10. Facebook ads:-
● When we want to run Paid Ads – We can have them through Facebook Ads
● To run paid ads – Two important things are required – Page and Ad account.
● Ad account is also of two types – Personal Ad account & Business Ad account.
● It works on the basis of Campaigns.
● There are different Campaign types according to business requirement & goals
● We can run different types of Ad example Carousal, Image or Videos Ads.
BENEFIT:-
○ Many customers spend most of their time on Facebook , it is most target form of advertising.
○ It can increase website traffic & also increase your revenue & sale too.
11. Ppc (pay per click):-
● PPC Marketing is a way of using search engine advertising to generate clicks to your website , rather than
“earning” those clicks organically
BENEFITS OF PPC ADVERTISING
● Fast measurable Results
● Traffic is targeted
● You Only Pay for clicks
● Get on the top spot of google’s search results .
