A training toolbox for editors - Hilary Cadman

1. A training
toolbox for editors

2. True or false?

4. Outline
• Webinars
• Online courses
• Screencasts

5. Outcomes
• What you could train in
• Who you could train
• Where to start
• How to go further

6. What?

7. Webinars
Seminars conducted
online

8. Platform:
• GotoWebinar
• Zoom
Presenter
Moderator
Participants

9.  Format the content
 Learn the technology
 Practise
 Set up plan B, C and D!
Preparing for a webinar

10. Webinar on styles and
templates in Word
(for AMWA)

11. GotoWebinar
Presenter –
Hilary
(Bellingen)
Moderator –
L.E.
(Melbourne)
Participants –
(around
Australia)

12. Set up for interactive webinar
 2-hour webinar
 10-min break in the middle
 Mix of demonstrations and exercises
 Lots of activities:
Answer a question (by typing)
Show of hands
Polls
Physical exercise

14. Webinars as business opportunity?
 Difficult to market to individuals
 Difficult to get people to pay for webinars
 Perception that not as good as face to face

15. PerfectIt webinars

16. ClickWebinar
Presenter –
Hilary
(Bellingen)
Participants:
• Bellingen
• Melbourne
• Wisconsin
Practice session

17. Webinars – Editors Victoria
Introduction to PerfectIt
Advanced PerfectIt
 online training courses

18. Outline
• Webinars 
• Online courses
• Screencasts

19. Who?

20. Platform
Udemy
Thinkific
OptimizePress
(add-on for WordPress)

21. Online training – course content
Split content into modules:
course notes
videos (screencasts)
exercises and quizzes
comment function
FAQs

22. Online training – peripherals
Sales page
Payment system
Feedback form (SurveyMonkey)
Video hosting platform (Vimeo)
Quiz plug in (Fat Cat)

25. Abandon OptimizePress
 Teachable
Not user friendly (for me or
students)

27. Benefits of eLearning platforms
(e.g. Teachable, Thinkific)
User-friendly
Good support
Free for basic options
Templates (e.g. sales pages, FAQs,
trainer bio)
Deal with payments

28. Outline
• Webinars 
• Online courses 
• Screencasts

29. ‘… a digital recording of computer
screen output, also known as a
video screen capture, often
containing audio narration’
Screencast

32. Easy as 1, 2, 3
1. Download iSpring Free Cam
2. Record something
3. Upload to YouTube

34. Why?

35. To do or not to do?
Tips
Promoting your services
Making a blog more engaging
Creating e-courses

37. How to shine – do
Keep it short
Break it up
Repeat key points

38. How to shine – don’t
Ramble
Go too fast
Overdo the bells and whistles

40. Next stop Hollywood!
Invest in:
hardware – decent microphone
software – e.g. Camtasia
(TechSmith)

41. One I made earlier …

42. Give it a go!
In the next week:
make a short video (up to 1 min)
share it with other editors

43. Webinars as a promotional tool
 Use to:
promote your services
build an email list
 Make the webinars:
free
relatively short (30–60 mins)
not highly interactive