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Content marketing for editors: rising above and standing out - Denise Cowle

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TheSfEP
TheSfEP

Content marketing for editors: rising above and standing out - Denise Cowle

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CONTENT MARKETING FOR EDITORS DENISE COWLE SfEP CONFERENCE, BIRMINGHAM, 2019
GETTING THE MOST FROM THIS SESSION
EXERCISE 1 WHAT’S THE BIGGEST CHALLENGE YOU HAVE WITH MARKETING?
THE BUYING PROCESS
EXERCISE 2 WHAT QUESTIONS WOULD YOU ASK ABOUT BUYING A SUMMERHOUSE?
TRADITIONAL MOMENTS OF TRUTH STIMULUS PURCHASE EXPERIENCE
STIMULUS PURCHASE EXPERIENCERESEARCH
ZERO MOMENT OF TRUTH
EXERCISE 3: WHAT ARE THE MOST COMMON QUESTIONS YOU ARE ASKED ABOUT YOUR SERVICES?
GO DEEPER GET MORE SPECIFIC CREATE MORE QUESTIONS
THE BIG 5 PRICE / COST PROBLEMS COMPARISONS / VERSUS REVIEWS BEST
ARE YOU WINNING THE ZERO MOMENT OF TRUTH?
CONFIDENCE
WHO IS YOUR IDEAL CLIENT?
‘IF YOUR CONTENT MARKETING IS FOR EVERYBODY, IT’S FOR NOBODY.’ Joe Pulizzi
EXERCISE 4 WHAT ARE THE TOP 10-20 QUESTIONS YOUR POTENTIAL CLIENTS WILL SEARCH?
EXERCISE 5 WHY WOULD SOMEONE NOT HIRE YOU?
THE BIG 5 PRICE / COST PROBLEMS COMPARISONS / VERSUS REVIEWS BEST
EXERCISE 6 LOOK AT YOUR LISTS OF QUESTIONS. WHERE WILL YOU START NOW?
HOW WILL CONTENT MARKETING BENEFIT YOUR BUSINESS?
Connect with me! @denisecowleeditorial Denise Cowle @dinnydaethat Denise Cowle Editorial denisecowleeditorial.com Denise Cowle | www.denisecowleeditorial.com
Content marketing for editors: rising above and standing out - Denise Cowle

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