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Mind Maps and Mood Boards 
Task 3 and 4 
Abygail Jones
This page gives me an idea of the designs and ideas that 
are already out there as actual, selling products. 
I can refer to this mood board when I become stuck for 
ideas. 
I’ve chosen logos for products other than just energy 
drinks to give me further inspiration when it comes to 
designing and creating my own.
Pastel Colours 
Colourful 
I’ve used a large pastel colour palette 
to take up this whole page, it gives me 
an idea of what colours go with what – 
it also helps that they are grouped in 
to colour order which means if I pick 
one, I can pick another one for the 
font that contrasts and compliments 
the original colour. 
It also gives me the ability to try it out 
on fonts and backgrounds – I can 
easily choose a colour and test it out. 
Graphic Effects 
Cartoon bolt 
Textured? 
Matte? 
Gloss/Shiny? 
Contrasting Colours? 
Colour Pallete
Century Gothic 
Arial 
Charlemagne Std 
Electrical 
Papyrus 
Different Fonts? 
Ayuthaya 
Cubic 
Energy Drink 
Stencil Std 
Herculanum 
Lucida Blackletter 
NutsNBolts 
Optima 
Tekton Pro BoldExt 
Refer to font tests 
I’ve decided to do a similar thing to the font tests 
with a variety of random fonts and colours, using a 
colour palette from the internet, I’ve been able to 
test out bright, vivid colours and pastels – this gives 
me an idea of what it would look like on the final 
product. 
A lot of colours don’t suit different text, i.e. the 
green doesn’t look good on the ‘Electrical’ font (this 
was my original colour scheme and font choice) 
which means I’m probably going to re-think my 
whole colour scheme.
Typography 
Creating a picture with words/imagery 
Clever 
Interesting 
Unique 
Word play 
I’d like to include typography in to my design, whether 
it be the whole design or just part of it. I’d like to 
create a bolt of lightening and use typography to 
create that. 
I’ve included fire because it’s the sort of effect I’d like 
to have coming off of the lightening bolt, this would 
make an interesting effect and make it stand out 
against the page. 
Most of the images I’ve chosen are black and white 
which makes me wonder if it would be any harder to 
create a typography effect with colour?
I created this page to give myself some more 
inspiration, I’ve chosen to include different 
variations of the word, ‘energy’ this will help me 
when it comes to the flavors and product names. 
I’ve also included different types of lightning, the 
top, Left image is of actual lightening and the rest 
is artificial lightning created on Photoshop – this 
id to give me an idea of the different types and 
which ones would apply in my designs, this 
includes my web banner, poster and TV 
advertisement.
Extreme 
Sports 
Music 
Tony Hawk 
(Skateboarding) 
Shaun White 
(Snowboarding) 
Ryan Sheckler 
(Skateboarding) 
Kelly Slater 
(Surfing) 
Dave Mirra 
(BMX) 
Joey Logano 
(NASCAR driver) 
Michael Schumacher 
(Formula One Driver) 
Alain Prost 
(Formula One Driver) 
Frank Iero 
(Alternative) 
Avenged Sevenfold 
(Metalcore) 
Switchfoot 
(Alternative rock) 
Nevershoutnever 
(Indie Rock) 
The Ready Set 
(Alternative Pop) 
Linkin Park 
(Rock) 
Eskimo Callboy 
(German Metalcore) 
Adept 
(Metalcore) 
I chose to create this mood board so I could look at the 
different types of sponsors I could have for my product. 
I went for the typical sort of sponsor, music and sport – 
because I know more about the music aspect of things, I think 
I’ll probably go for that.

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Mind maps and mood boards updated even more

  • 1. Mind Maps and Mood Boards Task 3 and 4 Abygail Jones
  • 2.
  • 3.
  • 4. This page gives me an idea of the designs and ideas that are already out there as actual, selling products. I can refer to this mood board when I become stuck for ideas. I’ve chosen logos for products other than just energy drinks to give me further inspiration when it comes to designing and creating my own.
  • 5. Pastel Colours Colourful I’ve used a large pastel colour palette to take up this whole page, it gives me an idea of what colours go with what – it also helps that they are grouped in to colour order which means if I pick one, I can pick another one for the font that contrasts and compliments the original colour. It also gives me the ability to try it out on fonts and backgrounds – I can easily choose a colour and test it out. Graphic Effects Cartoon bolt Textured? Matte? Gloss/Shiny? Contrasting Colours? Colour Pallete
  • 6. Century Gothic Arial Charlemagne Std Electrical Papyrus Different Fonts? Ayuthaya Cubic Energy Drink Stencil Std Herculanum Lucida Blackletter NutsNBolts Optima Tekton Pro BoldExt Refer to font tests I’ve decided to do a similar thing to the font tests with a variety of random fonts and colours, using a colour palette from the internet, I’ve been able to test out bright, vivid colours and pastels – this gives me an idea of what it would look like on the final product. A lot of colours don’t suit different text, i.e. the green doesn’t look good on the ‘Electrical’ font (this was my original colour scheme and font choice) which means I’m probably going to re-think my whole colour scheme.
  • 7. Typography Creating a picture with words/imagery Clever Interesting Unique Word play I’d like to include typography in to my design, whether it be the whole design or just part of it. I’d like to create a bolt of lightening and use typography to create that. I’ve included fire because it’s the sort of effect I’d like to have coming off of the lightening bolt, this would make an interesting effect and make it stand out against the page. Most of the images I’ve chosen are black and white which makes me wonder if it would be any harder to create a typography effect with colour?
  • 8. I created this page to give myself some more inspiration, I’ve chosen to include different variations of the word, ‘energy’ this will help me when it comes to the flavors and product names. I’ve also included different types of lightning, the top, Left image is of actual lightening and the rest is artificial lightning created on Photoshop – this id to give me an idea of the different types and which ones would apply in my designs, this includes my web banner, poster and TV advertisement.
  • 9. Extreme Sports Music Tony Hawk (Skateboarding) Shaun White (Snowboarding) Ryan Sheckler (Skateboarding) Kelly Slater (Surfing) Dave Mirra (BMX) Joey Logano (NASCAR driver) Michael Schumacher (Formula One Driver) Alain Prost (Formula One Driver) Frank Iero (Alternative) Avenged Sevenfold (Metalcore) Switchfoot (Alternative rock) Nevershoutnever (Indie Rock) The Ready Set (Alternative Pop) Linkin Park (Rock) Eskimo Callboy (German Metalcore) Adept (Metalcore) I chose to create this mood board so I could look at the different types of sponsors I could have for my product. I went for the typical sort of sponsor, music and sport – because I know more about the music aspect of things, I think I’ll probably go for that.