Hub how to marketing you business locally online
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Talk by Garry Davis from Grow Online Marketing. Are you taking advantage of all the opportunities to get your business in front of customers local to your business? Garry will provide you with information on a number of opportunities to promote your business locally as well as telling you how to do it!
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Hub how to marketing you business locally online
- 1. ‘Hub How to…’ ‘How to market you business locally, online’ A Presentation for the Farnham Hub by Garry Davis of Grow Online Marketing 16th January 2015
- 2. Garry Davis Managing Director Grow Online Marketing www.growonlinemarketing.co.uk
- 3. ‘What I hope you will takeaway from my talk today’ 1. Understand the different options available to market your business locally online 2. Tip and tricks to help you implement these for yourself 3. Things to consider as alternative marketing channels
- 4. Local Search Pigeon Update - December 2014 “provide more useful, relevant and accurate local search results” So What?
- 6. How to make your website local 1) Add your location in Page title 2) Consistent : Name, Address, Phone (NAP) 3) Add your business details website to recognised citation sources 4) Areas covered (works for now)
- 7. Google My Business (Google Maps)
- 8. How to get Reviews Ask - in person Send an email to loyal customers Retail – add the information to your receipts (Ethical) bribes – ask for feedback in exchange for a discount
- 9. Local PPC
- 10. Facebook Places
- 12. Your offer to the audience – what do you want them to do next? Your contact details – should they wish You’ll speak to them all in the networking session and see them again at the Hub soon
- 13. That’s it! Check list: Please email the presentation to thefarnhamhub@gmail.com the night before Obviously delete all my notes from the presentation before you send it over!! The pics, layout, graphics are just suggestions, feel free to use your own and delete anything you don’t like Please bring relevant leads if you want to use your own PC / Mac (currently we only have the 15 pin mini scart connector lead. Macs don’t have these ports, neither do slimline PCs) If you don’t have these you can always use our PC – let us know and we can have it all set up for you before you arrive Let us know what coffee / tea you drink and if you would like a croissant and we’ll have it waiting! Length can be anything from 30 mins to an hour, as many or as few slides as you like. Enjoy! And Thank You The Farnham Hub Team x
Editor's Notes
- Hello and welcome to The Farnham Hub. My name is Garry Davis and today I will be giving a presentation on ‘How to market your business locally online’
- Introduce myself and my background, experience and credibility. 1996 Head of Ecommerce - Demon Confused.com More Than NETELLER Monarch As the guest what type of businesses they have? I can then direct some of the content towards these business.
- The Pigeon update The primary aim being to support improved local search results So what – impacts on how your business is represented online
- Google AdWords Google My Business Info Google Organic
- Recognised citation sources: Yell www.192.com www.yell.com www.yelp.co.uk www.scoot.co.uk www.thomsonlocal.com www.hotfrog.co.uk www.freeindex.co.uk www.touchlocal.co.uk www.uksmallbusinessdirectory.co.uk
- Set Up a Google my business account This is a combination of Google+ and Google Maps Allows you to claim your business and add in relevant info and content Allows people to leave reviews (they can do this even if you don’t claim your business) Use a quality relevant image Check pin is in correct location Give Google as much business info as possible Get at least 5 reviews on Google 6)Get customers to review on other sites such as facebook, yelp Google pulls these in 7) Use google plus and post at least every three weeks 8) If you business needs to be seen as clean, cool or trendy consider Business View for 360 internal shots.
- Enable you to target very focused searches based on location Reduces spend and focuses on ‘local customers’
- If you haven’t set up a facebook places page for your business then you should Its likely that a page already exists for your business even if you haven’t claimed it. Anybody can create one which means people could be commenting about you business now without your knowledge Therefore need to claim any listings. So you can control what is happening and the information provided Once claim has gone in takes up to a week to be changed to Business page. SEE print out instructions