Content Marketing Part 2

1. Content Marketing
PART 2

2. Be heard. Be seen.
u What types of content work best on different platforms
u What to say in your content to get leads
u How to automate content distribution

3. #1 What types of content work best on
different platforms

4. u Product Demo
u Tutorial
u Interview
u News
u Q&A
Video: WHAT?

5. u Facebook
u Instagram
u YouTube
u Blog
Video: WHERE?

6. Video

7. u LinkedIn
u Blog
u Facebook long post
Written: WHERE?

8. u Tutorial
u News
u Interviews
u Curation
Written: WHAT?

9. Written

10. u iTunes + other podcast communities (Stitcher, podomatic. Soundcloud etc)
u Blog
Audio: WHERE?

11. u Interview
u Banter
u Lesson
Audio: WHAT?

12. Audio

13. ACTIVITY: Work in pairs
u Identify what medium you’d be best at (Video? Audio? Written?)
u Take 10min to think about what your audience wants and how you can help them (work with
accountability partner)
u Write out the title + brief (bullet point) on your first 5 key topics you’ll create over the next 30 days
CONTENT MARKETING ACCELERATOR CHALLENGE
(10min each)

14. #2 What to say in your content to
get leads

15. KEY ELEMENTS
u PATTERN INTERUPT: Command attention.
u CONNECT: You want them to be nodding their heads with you.
u INTRODUCE: You want them to know you are an authority.
u WHAT’S IN IT FOR THEM: Tell them what they will learn and how it will change their life.
u STORY: How you or someone else achieved success by doing what you will teach.
u TEACH: 3-10 points on the topic.
u CTA: Tell them what to do next.

16. SIMPLE CONTENT MODEL

17. EXAMPLE:

18. ACTIVITY: In pairs
u STEP 1: Choose a piece of content from previous activity
u STEP 2: Craft how you will put this piece of content together using the below:
u PATTERN INTERUPT: Command attention.
u CONNECT: You want them to be nodding their heads with you.
u INTRODUCE: You want them to know you are an authority.
u WHAT’S IN IT FOR THEM: Tell them what they will learn and how it will change their life.
u STORY: How you or someone else achieved success by doing what you will teach.
u TEACH: 3-10 points on the topic.
u CTA: Tell them what to do next.
u STEP 3: Share with accountability partner and take on feedback (5min each)
(1min)
(5min)

19. #4 How to automate content distribution

20. Automation Tools
u Tool #1: Buffer (buffer.com)
u Tool #2: Hootsuite (Hootsuite.com)
u Tool #3: Edgar (meetedgar.com)
REMEMBER – It’s all about a SYSTEM.
Outsource, Outsource, Outsource

21. Let’s Recap
u What types of content work best on different platforms
u Video
u Written
u Audio

22. Let’s Recap
u What to say in your content to get leads
u You content should connect, teach, share stories and provide a next step
u Consistency of call to actions

23. Let’s Recap
u How to automate content distribution
u Buffer
u Hootsuite
u Edgar