HI!<br />I’m Amy<br />
my goal today:<br /> help you<br />POWER UP<br />your social media<br />(without making your head hurt)<br />
Presentation Mathematics<br />2 Frameworks + 10 Tools =<br />A Good Start<br />
The Frameworks:<br />Framework #1:  Generating Content<br />Framework #2:  Delivering Content<br />Framework #3: Deputizin...
Framework #1: Content Type<br />Short post<br />Long post<br />Say<br />Show<br />
Example Content for Each<br />Short post – watermelons are in season<br />Long post – great watermelon recipe<br />Tell – ...
Framework #2: Duplicate or Syndicate<br />Duplicate: Edit content into a version appropriate to the outlet and publish THA...
Social Media Tools are JUST TacticsNOT PART OF YOUR STRATEGY<br />Short post – Twitter, Facebook, IMStatus<br />Long post ...
Why Twitter is a “B” Channel<br />
10 Goodies from Amy’s Toolbox!<br />A smattering of tools …<br />From the simple to the advanced!<br />
#1 	WiseStamp<br />
#2 	About.me<br />
#3 	HootSuite<br />
#4 	iGoogle<br />
#5 	Screencast<br />
#6 	Cinch<br />
#7 	QR Codes<br />
#8 Social Sign In<br />
#9 Comments and Sharing<br />
#10 Build a mobile site  <br />Or …<br />
#10.1  Go Open Source!<br />JoomlaDrupalMagento<br />AnahitaJomSocialComm. Builder<br />GANTRY<br />
Thanks!Questions?<br />
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Power Up Your Social Media | PPT Slides

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Amy Campbell presents Power Up Your Social Media for Success In The City on June 16, 2011

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Power Up Your Social Media | PPT Slides

  1. 1. HI!<br />I’m Amy<br />
  2. 2. my goal today:<br /> help you<br />POWER UP<br />your social media<br />(without making your head hurt)<br />
  3. 3. Presentation Mathematics<br />2 Frameworks + 10 Tools =<br />A Good Start<br />
  4. 4. The Frameworks:<br />Framework #1: Generating Content<br />Framework #2: Delivering Content<br />Framework #3: Deputizing Visitors<br />
  5. 5. Framework #1: Content Type<br />Short post<br />Long post<br />Say<br />Show<br />
  6. 6. Example Content for Each<br />Short post – watermelons are in season<br />Long post – great watermelon recipe<br />Tell – why I love watermelons and you should too<br />Show – How to choose a good watermelon at the supermarket<br />
  7. 7. Framework #2: Duplicate or Syndicate<br />Duplicate: Edit content into a version appropriate to the outlet and publish THAT version THERE.(All channels are A Channels)<br />Syndicate: Single form of content with other tools driving participants THERE. (A Channels versus B Channels)<br />
  8. 8. Social Media Tools are JUST TacticsNOT PART OF YOUR STRATEGY<br />Short post – Twitter, Facebook, IMStatus<br />Long post – Blogs, Quora, iPDFs, GBuzz<br />Tell – iTunes, Screencast, Cinch<br />Show – YouTube, Vimeo<br />
  9. 9. Why Twitter is a “B” Channel<br />
  10. 10.
  11. 11.
  12. 12. 10 Goodies from Amy’s Toolbox!<br />A smattering of tools …<br />From the simple to the advanced!<br />
  13. 13. #1 WiseStamp<br />
  14. 14. #2 About.me<br />
  15. 15. #3 HootSuite<br />
  16. 16. #4 iGoogle<br />
  17. 17. #5 Screencast<br />
  18. 18. #6 Cinch<br />
  19. 19. #7 QR Codes<br />
  20. 20. #8 Social Sign In<br />
  21. 21. #9 Comments and Sharing<br />
  22. 22. #10 Build a mobile site <br />Or …<br />
  23. 23. #10.1 Go Open Source!<br />JoomlaDrupalMagento<br />AnahitaJomSocialComm. Builder<br />GANTRY<br />
  24. 24. Thanks!Questions?<br />

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