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Business Social Media in Marketing

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Business Social Media in Marketing

  1. 1. Marketing using Social Media<br />Presented by<br />Erik Vermeulen<br />Erik Vermeulen<br />ErikMVermeulen<br />
  2. 2.
  3. 3. Social Media Marketing is the biggest revolution since.... <br />
  4. 4. Ogilvy<br />
  5. 5. Right now, Gen Y outnumber Baby Boomers, <br />96%belong to Social Networks <br />
  6. 6. Years to reach 50 million users....<br /> Radio<br /> 38 years <br />
  7. 7. Years to reach 50 million users....<br /> TV<br /> 15 years <br />
  8. 8. Years to reach 50 million users....<br /> Internet<br /> 4 years <br />
  9. 9. Years to reach 50 million users....<br /> iPod<br /> 3 years <br />
  10. 10. In South Africa in 2009 76%of people >16 years of age logged onto Social Networking sites.<br />
  11. 11. Apple Apps has 200million users, who downloaded 15 BILLION apps. <br />PROFIT: $ 292 million<br />
  12. 12.
  13. 13. Added 100 million users in 9 months<br />
  14. 14.
  15. 15.
  16. 16.
  17. 17. 80%of companies are using<br />as their primary tool for recruitment.<br />
  18. 18. 80%of <br />users are tweeting from mobile devices.<br />
  19. 19.
  20. 20. In 1995, the average person had 27<br />connections.<br />In 2005, the average person had 215<br />connections.<br />
  21. 21. The Service Equation<br />Service = Experience - Expect<br />
  22. 22. The Service Equation<br />People expect only two things1. That you know they are there2. That they made the right choice by coming to you to satisfy the need<br />
  23. 23. WHO?<br />
  24. 24.
  25. 25.
  26. 26. #ideafriday<br />
  27. 27. WHAT?<br />
  28. 28. Be authentic and congruent<br />
  29. 29. Service NOW<br />
  30. 30. Ruthlessly give away free information<br />
  31. 31. Consumers are irrational<br />
  32. 32. Create HOPE<br />
  33. 33. Marketing using Social Media<br />Presented by<br />Erik Vermeulen<br />Erik Vermeulen<br />ErikMVermeulen<br />

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