This workshop was delivered to a group of female executives at Chief in NYC. To host your own branding breakthrough workshop, you can reach me at terri@territrespicio.com

1. A workshop for exploring your
singular, stand-out message
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with Terri Trespicio
Branding Breakthrough
terrisentme.com

2. And how do I
know I have one?
What is a brand, exactly?
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3. Being smart is
not enough.
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4. Being
passionate is
not enough.
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5. Working hard is
not enough.
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6. A brand is not a
logo, tagline,
website,
LinkedIn profile.
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7. Your brand is one thing:
what you and your work
mean to other people.
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8. Here’s what I know. You…
• Are executives and leaders with
successful careers
• Have done some media, speaking,
writing
• Are proud of your work and looking
ahead to what’s next
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9. You’ve heard you should
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• Promote yourself
• Do more public speaking
• Write more articles
• Host a podcast
• Post more
• “Get out there”

10. Except you feel blocked when
you think about trying to…
• Promote yourself
• Do more public speaking
• Write more articles
• Host a podcast
• Post more
• “Get out there”
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11. I’ve spent my career create content
worth reading and watching.
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12. I help people and firms transform the way they
think about, talk about & communicate what
they do.
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13. …And I do it by helping
them access stories,
themes & ideas that feed
the work they want to be
known for.
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14. “Stop Searching for Your Passion”
5.5MM+ views

15. Do we want a brand?
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16. Meaning
Value
Connection
Enjoyment
Fulfillment
What we actually want…
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17. What we want is a
life that matters.
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18. What’s the one thing people say when
I ask them what they want to do?
Help people.
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20. “You are not your
resume. You are
your work.”
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–Seth Godin

21. How do we get at what
ACTUALLY makes you
different?
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22. • Stories
• Examples
• Fresh perspective
Here’s what can lend insight…
• Challenging traditional
thinking
• Focusing on emotional
engagement vs. putting
out information
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23. It’s worth exploring where your
work ends
…and you begin.
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24. So let’s do that.
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25. First, some ground rules.
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27. Instead of “what is the best
way to give feedback?”
“What is the right way,
the best way, to help
people thrive and
excel?”
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28. “People don’t need feedback.
They need attention to what
they do
Buckingham & Goodall
best.”
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29. Our traditional
approach to
feedback is flawed.
Fact:
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30. we shut down the
creative brain.
When we criticize,
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31. effective is
positive attention
vs. negative?
How much more
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32. more powerful than negative
attention in creating high
performance on a team.”
“Positive attention is
Buckingham & Goodall
30x
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33. The Gateless Method
An approach to work that quiets the
critical mind so that you can access
your creativity and realize potential.
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34. The Gateless Method
Retrain the brain to associate
creating & sharing with ease,
pleasure, and reward.
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35. What fires together,
wires together
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36. THE RULES FOR FEEDBACK
• We talk about the work, not the
person
• Respond to what’s working
• Be specific in feedback
• Do not judge, fix, or criticize
• Never disclaim your work
• No “you” (talk about it, not to them)
• No “I” (focus on their work)
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37. WE WILL
• Generate ideas
• Discover new stories & ideas
• Excavate truths and insights
• Respond to what we like, not what we
fear
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38. WE WILL *NOT*
• Criticize, overanalyze, or fix
• Focus on execution or operations
• Attempt to put you in a brand box
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39. It doesn’t just shift your
approach to work.
It can change the way
you see everything.
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40. How to…
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approach the work

41. The prompt
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Write about a time when…
…you realized that the rules no longer,
or never did, apply.

42. THE RULES FOR FEEDBACK
• We talk about the work, not the
person
• Respond to what’s working
• Be specific in feedback
• Do not judge, fix, or criticize
• Never disclaim your work
• No “you” (talk about it, not to them)
• No “I” (focus on their work)
Copyright © 2020 Terri Trespicio All rights reserved. terrisentme.com

43. Friday, Feb. 7th
9:00-5:00p
Upper west side
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POP UP SALON
Let your brilliance speak.
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44. • Speaking
• Media
• Writing
• Podcast
• Website
Questions about…
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45. terri@territrespicio.com
Thank you!
terrisentme.com
Get the free guide at
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