Assasins Creed Ppt

1. DISTRIBUTION

2. MARKETING
 The mixed race female protagonist subverts traditional ideals or stereotypes within
the gaming industry which encourages more female players/ gamers towards the gaming
industry.
 Use of a topical idea used – slavery – allows audience to take control of how they
perceive the situations.
 Use of website / ratings / social media – allows audience to inter connect with one
another.
 Responses to Assassins Creed GameSpot website for example, both positive and
negative reviews.
 Diversity – allows audience to see themselves represented within the game.

3. WAYS THE GAME CAN BE
PURCHASED
 The game was exclusive to PlayStation vita, however in 2014 it was presented on a number of
platforms e.g. PS and Xbox 360 allowing more audience/ consumer engagement with the game.
 The game can be purchased online in stores e.g. PlayStation store – easy accessibility and the
Xbox store and online for example Amazon etc. The website allows audience to learn and engage
with other fans.
 The audience is able to use / access multi players versions of the game. These functions
promote gamer engagement and identification with the game.
 Hand held game – this is linked to the full PS3 console version of the game, allowing the
consumer to unlock additional game content – use of convergence.
 Use of the trailer is a key technique of marketing. It engages the audience with an unusual
narrative.