2. What is a music video
•A music video is a short piece of film or video
that accompanies a complete piece of music, most
commonly a song that goes with the narrative like
Katy Perry – thinking of you.
•Modern music videos are mostly used to promote
the stars persona and the record label, its
essentially an advertisement device .
• For instance Lady Gaga’s music videos
promotes her as an very abstract and creative artist
.
3. Bessie Smith
1929:
•Blues singer Bessie smith
appeared in a Saint Louis Blues
featuring a dramatized
performance of the hit song. It
was shown in theatres until
1932. Nicknamed The Empress
of the Blues, Smith was the
most popular female blues
singer of the 1920s and
1930s. She is often regarded as
one of the greatest singers of
her era and, along with Louis
Armstrong, a major influence
on other jazz vocalists
4. ELVIS PRESLEY AND THE
BEATLES
1950-60:
•The world of music became
more lively with “Elvis
Presley" specifically with the
rise of the jail house with its
prison rock style.
•Another famous video
emerged in the 60s with the
band “Beatles” with their song ‘
A hard days night’
•The American version of the
album was released on 26 June
1964 by United Artists
Records in both mono and
stereo, the fourth Beatles album
in the United States. The album
went to number one on
the Billboard album chart,
spending 14 weeks there, the
longest run of any album that
year’
5. Bohemian Rhapsody
1975:
•Classical rhapsody was the first
music video by the rock band Queen
written by Bruce Gower.
•It was the most expensive piece of
art of its time and has the most
elaborate music recording in the
history of music.
•When it was released as a single,
"Bohemian Rhapsody" became a
commercial success, staying at the
top of the UK Singles Chart for nine
weeks and selling more than a
million copies by the end of January
1976.It reached number one again in
1991 for another five weeks when
the same version was re-released.
6. Michael Jackson- Thriller
• In the 1980s music videos started to get more
advanced for instance more videos starting using
camera cuts and editing instead of long camera
held shots.
• Thriller is a prime example of how music videos
in the 80s started to use more technological
effects for instance using more camera effects
like cutting shots to the beat of the song.
• Also thriller was one of the first music videos to
use a narrative story line for his song as well
including a cerography which set the bar high for
music videos.
• The budgeted cost for thriller was $800,00 along
with making an $1,000,000 profit.
7. Avril and Rihanna
2002-07:
•In 2002 Avril made her debut
with her album “Lets Go”
which earned her the title of
best punk artist and she earned
the reputation of punk persona
from her music videos and
how it promoted her.
•Where as Rihanna’s
“Umbrella” which featured rap
by JAY-Z. The song also
earned them both a Grammy
award for best RAP and music
video.
