Presentation created by Sheila Dowd, Lizz Porter and Beth Blecherman. Tips on how you can parlay your social media skills into digital and social media jobs from the Mom 2.0 Summit panel.

1. Digital+SocialMediaJobs:
HowCanYouParlayYourSocialMedia
ExpertiseIntoaNewCareerPath

2. Today’sPanelists
Sheila
Dowd
Global Social
Media Manager
@XiaolinMama
Beth
Blecherman
Chief Community
Officer - Savitude.com
@TechMama
@SavitudeWomen
Lizz
Porter
Sr. Community
Manager
@Lizz_Porter

3. Freelance
Variety of
projects, can be
feast or famine,
pick and choose
your projects.
Only work on the
parts of
campaigns or
projects that you
really love. Sites
to find jobs incl.
FlexJobs, UpWork
and MayBrooks.
Corporate
More defined role,
workload spread
across multiple
team members,
potentially more
“red tape” to
create content,
established voice
and presence.
Startup
Wear many hats,
work on your own
or on small teams,
blaze your own
trail, make
decisions on the fly,
ability to build and
grow your own
position, create the
voice for the brand.
Not a 9 to 5 job. Pay
depends on funding
round (keep day
job)!
FindYourFit
@XiaolinMama | @TechMama/@SavitudeWomen | @Lizz_Porter | #mom2summit

4. ✖ Define career goals, salary requirements &
interests
✖ If need direction – hire a career counselor, join a
career counseling group or take an online career
course.
✖ Update LinkedIn and Resume with metrics &
keywords! Cover Letter is important.
✖ Network, Network, Network – Join organizations
that fit aspirational career path. Include
“FriendWorking”: Personal recommendations can
help seal the deal.
✖ Prepare for interviews – speak “their” language.
✖ “Re-train” if needed: ReBootAccel.com,
MotherCoders.org, HackBright Academy, UC
Extension, Generalassemb.ly, Online training
Tips&Tricks

5. Youknowmorethan
youthinkyoudo.

6. Aphrasebyanyothername...
Remarketing
Those ads that follow
you all over Facebook
and the rest of the
internet.
Enterprise Solutions
Business-focused as
opposed to personal use.
See also: B2B, B2C
Social Listening
Overall picture of
mentions and sentiment
across social.
UGC
User-generated content.
Basically the Holy Grail
of community building.
KPI
Key Performance
Indicators. The goals
that you set to measure
Metrics
Discuss and translate them
into useful data for other
departments, startup or your
business clients.
Analytics
Analytics tools used to
describe, predict & improve
business performance
Conversions
Marketing geared towards
converting site visitors to
paying visitors.
Native Advertising
Paid media where the ads
follow the user across their
online experience.
@XiaolinMama | @TechMama/@SavitudeWomen | @Lizz_Porter | #mom2summit
CTA
Call to Action: What do
you want people to do?
Engagement Rate
How to measure what
resonates and what
doesn’t.

7. Questions?
@XiaolinMama | @TechMama/@SavitudeWomen | @Lizz_Porter | #mom2summit