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With Stacy Zapar, Founder of TenFold 
UP, UP AND AWAY: 
How to use social data to increase 
response rates
RECRUITING 
The world’s talent at your fingertips 
SOCIAL 
SPEAKING 
FEATURED 
CLIENTS 
stacyzapar.com 
40K+ 30K+ 1M+
WHAT YOU’LL LEARN: 
How to find key conversation starters by skillfully 
monitoring social channels 
How to decide which c...
MONITOR SOCIAL CHANNELS FOR CONVERSATION STARTERS 
THE MAJOR POINT IS: 
YOU SHOULD MONITOR 
FOR BOTH PERSONAL AND 
PROFESS...
HERE’S THE 
MONITORING PROCESS: 
Look for uncommon commonalities 
Get to know them and what makes them tick 
Who are they?...
LET’S LOOK AT A HANDFUL 
OF SOCIAL CHANNELS 
FOR CONVERSATION 
STARTERS. 
PASSIONS BACKGROUND FRIENDS EXPERTISE 
The world...
FINDING CONVERSATION STARTERS ON LINKEDIN 
The world’s talent at your fingertips 
PASSIONS 
BACKGROUND 
BACKGROUND 
EXPERT...
FINDING CONVERSATION STARTERS ON TWITTER 
BACKGROUND PASSIONS 
The world’s talent at your fingertips
FINDING CONVERSATION STARTERS ON FACEBOOK 
BACKGROUND 
The world’s talent at your fingertips 
PASSIONS 
PASSIONS 
FRIENDS
FINDING CONVERSATION STARTERS ON GITHUB AND STACK 
EXPERTISE 
EXPERTISE 
EXPERTISE 
The world’s talent at your fingertips
FINDING CONVERSATION STARTERS ON OTHER SITES 
The world’s talent at your fingertips 
MEETUP 
ABOUT.ME 
QUORA 
BLOGS
CONSIDER THESE FACTORS 
WHEN CHOOSING A CHANNEL 
FOR INITIAL OUTREACH: 
Where are they active? Where are they 
statistical...
LET’S COMPARE: 
NETWORK CONTACT RESPONSE RATES COMPETITION 
Contact for a fee Statistically low 
response rates 
Lots of c...
LET’S COMPARE: 
NETWORK CONTACT RESPONSE RATES COMPETITION 
Contact through Gmail Higher response rates Lower competition ...
! THE TELEPHONE 
Social channels are great, 
but don’t forget about the phone… 
why not try the most direct route? 
! EMAI...
HERE’S THE 
COMMUNICATION PROCESS: 
PERSONALIZE 
GREETING 
CUSTOMIZE 
CONTENT 
The world’s talent at your fingertips 
ENSU...
LET’S PERSONALIZE. 
Use their name. Spell it right. Use 
it in the body of the email message, 
not just in the salutation....
LET’S CUSTOMIZE CONTENT. 
There's a reason this person made 
the cut and you decided to reach 
out. What was it? Tell them...
MAKE IT ABOUT THEM, NOT YOU. 
Don't start it off by saying what you need 
or how they can help you. Be smart 
about it and...
BUILD THE RELATIONSHIP. 
Engage first and you're more likely 
to hear back if/when you need it. 
You'll be passively build...
ADVANCED TIPS. 
LEVERAGE PEERS. 
Who is a techie more likely to 
respond to… some recruiter they're 
never met or a fellow...
ENGAGE 
ON A CASE 
BY CASE 
BASIS. 
The world’s talent at your fingertips
JOIN THE OPEN WEB COMMUNITY 
Learn more at dice.com/openweb 
The world’s talent at your fingertips
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Up, Up and Away: How to use social data to increase response rates

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You’ve found the best tech professionals for your company — now you need to get them to take the job. It’s crucial that your first impression engages, inspires and intrigues these candidates.

Checkout the second on-demand webinar in Dice’s Social Recruiting Pro Tips series, featuring Stacy Zapar, Recruitment Strategist at Tenfold, to learn how to leverage candidates’ social content to develop relationships and seal the deal. Stacy has helped companies like Zappos and Restoration Hardware develop social recruiting, sourcing and employer brand strategies.

You'll learn:

• How to find key conversation starters by skillfully monitoring social channels
• How to decide which channels work best for initial outreach and first impressions
• How to improve response rates and increase conversions by developing a personalized communication strategy

Learn more at http://www.dice.com/openweb

Published in: Social Media, Recruiting & HR
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Up, Up and Away: How to use social data to increase response rates

  1. 1. With Stacy Zapar, Founder of TenFold UP, UP AND AWAY: How to use social data to increase response rates
  2. 2. RECRUITING The world’s talent at your fingertips SOCIAL SPEAKING FEATURED CLIENTS stacyzapar.com 40K+ 30K+ 1M+
  3. 3. WHAT YOU’LL LEARN: How to find key conversation starters by skillfully monitoring social channels How to decide which channels work best for initial outreach and first impressions How to improve response rates and increase conversions by developing a personalized communication strategy The world’s talent at your fingertips 1 2 3
  4. 4. MONITOR SOCIAL CHANNELS FOR CONVERSATION STARTERS THE MAJOR POINT IS: YOU SHOULD MONITOR FOR BOTH PERSONAL AND PROFESSIONAL INTERESTS The world’s talent at your fingertips
  5. 5. HERE’S THE MONITORING PROCESS: Look for uncommon commonalities Get to know them and what makes them tick Who are they? What are their skills, background & experience? What do they talk about? What are their interests? Who do they know? Cross-reference across social channels to paint a complete picture, using tools like Dice Open Web The world’s talent at your fingertips 1 2 3
  6. 6. LET’S LOOK AT A HANDFUL OF SOCIAL CHANNELS FOR CONVERSATION STARTERS. PASSIONS BACKGROUND FRIENDS EXPERTISE The world’s talent at your fingertips
  7. 7. FINDING CONVERSATION STARTERS ON LINKEDIN The world’s talent at your fingertips PASSIONS BACKGROUND BACKGROUND EXPERTISE BACKGROUND
  8. 8. FINDING CONVERSATION STARTERS ON TWITTER BACKGROUND PASSIONS The world’s talent at your fingertips
  9. 9. FINDING CONVERSATION STARTERS ON FACEBOOK BACKGROUND The world’s talent at your fingertips PASSIONS PASSIONS FRIENDS
  10. 10. FINDING CONVERSATION STARTERS ON GITHUB AND STACK EXPERTISE EXPERTISE EXPERTISE The world’s talent at your fingertips
  11. 11. FINDING CONVERSATION STARTERS ON OTHER SITES The world’s talent at your fingertips MEETUP ABOUT.ME QUORA BLOGS
  12. 12. CONSIDER THESE FACTORS WHEN CHOOSING A CHANNEL FOR INITIAL OUTREACH: Where are they active? Where are they statistically most likely to respond? The world’s talent at your fingertips Where will you have the least amount of recruiter competition? What are the pros and cons of each social network when it comes to outreach?
  13. 13. LET’S COMPARE: NETWORK CONTACT RESPONSE RATES COMPETITION Contact for a fee Statistically low response rates Lots of competition from other recruiters Contact anyone, anytime, for free Statistically high response rates Less competition from other recruiters Contact anyone (but beware of the "other inbox") Unknown response rates Less competition The world’s talent at your fingertips
  14. 14. LET’S COMPARE: NETWORK CONTACT RESPONSE RATES COMPETITION Contact through Gmail Higher response rates Lower competition from The world’s talent at your fingertips recruiters Contact members Average response rates Less competition within platforms
  15. 15. ! THE TELEPHONE Social channels are great, but don’t forget about the phone… why not try the most direct route? ! EMAIL Think about how often you check your work email. The world’s talent at your fingertips
  16. 16. HERE’S THE COMMUNICATION PROCESS: PERSONALIZE GREETING CUSTOMIZE CONTENT The world’s talent at your fingertips ENSURE IT’S FOCUSED ON THEM, NOT YOU BUILD THE RELATIONSHIP
  17. 17. LET’S PERSONALIZE. Use their name. Spell it right. Use it in the body of the email message, not just in the salutation. The world’s talent at your fingertips
  18. 18. LET’S CUSTOMIZE CONTENT. There's a reason this person made the cut and you decided to reach out. What was it? Tell them! The world’s talent at your fingertips HI STEVE, I CHECKED OUT YOUR CODE ON GIT HUB. VERY IMPRESSIVE. YOU DID? WOW.
  19. 19. MAKE IT ABOUT THEM, NOT YOU. Don't start it off by saying what you need or how they can help you. Be smart about it and appeal to their needs and you'll get a higher response. HEY JENNIFER, I SEE WE BOTH HAVE A PASSION FOR ELEGANT DESIGN. WOULD LOVE TO TALK TO YOU ABOUT THE TYPES OF PRODUCTS YOU WANT IMPROVE THE DESIGN OF (AND TALK ABOUT OUR MUTUAL LOVE OF BRAVO DESIGN SHOWS). The world’s talent at your fingertips
  20. 20. BUILD THE RELATIONSHIP. Engage first and you're more likely to hear back if/when you need it. You'll be passively building an audience even before you're ready to pull the trigger. The world’s talent at your fingertips
  21. 21. ADVANCED TIPS. LEVERAGE PEERS. Who is a techie more likely to respond to… some recruiter they're never met or a fellow Java Engineer or Dev Manager? OPTIMIZE TIME YOU REACH OUT. Active jobseekers (and passive ones who are not loving their job right now) are perhaps more excited to hear from you on Sunday evenings or Monday mornings. GO FOR WARM LEADS. Search the networks of your hiring team members and reach out to those who look the strongest. AND KEEP YOUR MESSAGES SHORT AND SWEET. The world’s talent at your fingertips
  22. 22. ENGAGE ON A CASE BY CASE BASIS. The world’s talent at your fingertips
  23. 23. JOIN THE OPEN WEB COMMUNITY Learn more at dice.com/openweb The world’s talent at your fingertips

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