1. Tarun Sharma
ADDRESS: House No.98, second floor, sector 33-A, Chandigarh
Mobile: 9784467000
EMAIL: tarunsharma@ymail.com
EXECUTIVE SUMMARY
 Result oriented professional with career success of 9 years in cross-functional areas, driving Brand
business, sales, retail operations, business development , Marketing management and activation
,buying and merchandising , generating revenue by providing support to various support function
teams, handling business development, distribution, commercial operations, pricing, promoting
retail products for profit generation, Marketing initiatives to maximize business profitability for
Both Brand and Franchisee, team management and training for leading Brands, adidas, Reebok and
Lifestyle International Pvt ltd.
 Keen understanding of the market dynamics, expertise in Franchisee management, Retail
Management and Development; planning & implementing integrated Marketing and retail,sales
solutions including business planning, retail Buying merchandising, operations management ,
Marketing strategy implementation .
 An all rounder intellect blending leadership skills with sound business practices to achieve turn around
growth and position organization for long-term profitability; expert in implementing sophisticated
sales model and using vast knowledge of both the market and the capabilities of the product.
 Skilled sales & retail professional with demonstrated capability to plan & execute differentiated
strategies to consistently generate revenue streams & improved performance.
CORE COMPETENCIES
Vision, Strategy, Execution and LeadershipBuying and Merchandising  P/L and Performance
Improvement  Growth Management and Business Development  Start Up, Turnaround and Change 
Retail Management Relationship Management  Channel Management  Brand Development 
Resource Optimization  Product Management and Launch.
EMPLOYMENT HISTORY
Adidas India marketing Pvt ltd • Sep 2010 to present
Manager retail operations and Sales (upper north-Punjab, Chandigarh, Haryana and Himachal Pradesh)
 Brand Growth and Profitability, ensuring both brand and franchisee and are profitable
 Ensuring Brand Standards are maintained at retail stores
 Regular market and competition Research
 Responsible for managing complete operations and identifying market share, gauze market dynamics
and trends
 Driving key Strategic Initiatives while identifying and developing new business acquisition
opportunities in order to deepen market penetration in the allocated areas and enhancing the client
base
 Set and fine-tuned an excellent operational base which is ratified by a very high customer retention
ratio, focused on productivity and operational efficiency translating into cost savings and bottom line
improvement
 Ensure achievement of KPI’s down till store level.
 Deliver Sales targets in accordance with the business plan.
 People management, Managing Staff Recruitment, Training & Development.

2.  Work closely with Category Marketing team to ensure proper Assortment Planning for the stores to
achieve targeted Sell thru’s.
 Timely launch of store openings as per the planned schedule

 Close coordination with VM/Projects to ensure quality visual representation of the store.
 Develop and implement store operation guidelines and policies manual which outlines the best
practices for store management as well as set up key processes for all exclusive stores.
 Manage franchisee accounts with focused approach and nurture relations with them for productive
business relations
 Drive New Client Acquisition efforts, relationship management for maximum client retention &
achievement of revenues
 Structuring annual operational budget and implementing control measures to contain expenses within
defined limits
 Prospecting & appointing new channel partners/franchisees for exclusive stores in potential territory.
 Identifying good mall projects, Contacting mall developers & promoters, negotiating and signing up of
stores through the franchisee network
 Aggressive space acquisition through market mapping of key markets..
 Expansion of retail footprint in Tier – II,III cities. Addressed and resolved various grievances aired by
franchisee partners, customers and staff, to maintain harmonious working environment
Key Achievements:
 First Sales person to get the TTCG implemented in the assigned region.
 Played a pivotal role in turnaround of upper north Region for Adidas and Reebok .
 Consolidated the Reebok and adidas businesses with 70% contribution being delivered from Top 5
accounts.
 Achieved 55% FPST for the key store of the region.
 Achieved highest LTL value growth in the country in 2010 and 2011.
 Converted highest no of stores from MG business model to NON MG model by focusing, secondary
growth for stores in fy2010 and 2011.
Lifestyle International Pvt ltd • June 2006-Aug 2010
Buying Manager – ShoeMart)
 Accomplishing business targets measured on various parameters.
o (Sales Target, Revenue Target, Retail Strength and Participation, Margin achievement, Markdown
management, Returns per square feet)
 Responsible for P&L of the department/category
 Managing the business of the Sports Brands, Private Labels and licensee brands for the footwear
category.
 Open to buy Management.
 Margin per sq-ft at brand & Category level needs to be planned and achieved as per the annual business
plan to maintain the overall Profitability of the category.
 Launch of In-house Brand (code and Forca ) and managing the same for Lifestyle.
 Discount Budgeting , margin management and liquidation strategies.
 Involved in complete cycle from product development to final dispatch ensuring the Brands and

3. Categories within the Department meets the business requirement by
o Identifying suitable business partners
o Working out margin negotiations and strategic plans with the business partner
o assortment planning based on format and location
 Develop and execute strategic buying and merchandising mix in tune with current trend while, ensuring
zero category gap
 Apply customer insight and brand direction in buying
 Assortment Planning for each store (SKU level), preseason and in-season planning.
 Inventory management, focus on sell thru , stock cover and space management.
 Replenishment management – analyze fast mover/slow mover/in hand stock.
 Stock ageing, season management concerns, inter-store transfers follow up with merchandising team.
 Review statistical sales data defining sales, promotion, mark down strategy for the category.
 Merchandise display planning a cross categories
 Business Development- Identifying new brands/vendors /to increase the profitability of overall
business.
 Business Terms / Commercial Negotiation – Negotiating with New and Existing Brands/Supplier over the
business terms to create a platform for the sustainable and growing business.
Key Achievements:
 Introduction of shop-in shop model at Lifestyle with Sports brands to minimize risk and maximize profits
 Achieved the 20%LFL target growth for the category for consecutive two year’s.
 Contribution of sports business doubled within lifestyle stores(from 8% to 16%)
 Achieved 40% net margin for the category.
 Achieved 4 month of NOM for the category.
 Set auto replenishment system for the category.
 Got size-wise barcode implemented across category
• EDUCATION
3 Year Diploma in Footwear Technology (specialization in Merchandising ) from FDDI
(Footwear Design & Development Institute Ministry of commerce Govt of India, Noida.
Graduation in Bachelor’s of foreign trade , from Pondicherry university.
10+2 From Dehra Dun Public School CBSE, Ghaziabad.
10th
from St Paul’s Academy ICSE, Ghaziabad.
OTHER
Date of Birth: 24th February 1983
Marital Status: Married
Language Proficiency: English and Hindi
References: Available on Request