3. Branding Style Guide
The rights of this book belong to Tarab Zehra Abedi
Printed and binded at Munir Bhai’s printing shop in October 2013
4. 2
MAIN MENU
1
3
pg6 | pg10 | pg12
Story
About | Values
How to
2
4
Logo Use | Colour | Type
Settings
Image Style | Applications
pg17
Play
Contact Us
pg4
pg6 | pg10 | pg12
5. 1
THE STORY
About the brand
4
Description of
ALL ABOUT THE BRAND
the brand
About
Brand Description
Values
Brand Values
We.R.play has become a well
established name and is one of
the leading game based companies
in Pakistan. Their primary focus
is on developing casual, fun
and artsy games for all popular
platforms.
We are passionate
about games and
nothing excites us
more than bringing
amazing interactive
experiences to life.
The brand
Values
An awe-inspiring gaming company
that relies truly on awesomeness,
interactivity, being casual, upbeat
and attractive.
6. INSTRUCTIONS
How to use the Logo
HOW TO
The Logo
The Icon
logo dimensions
x
16.5x
4.75x
2x
Use the
Logo
Use the
Colour
Use the
Type
14.5x
6
7. 8
Do’s & Don’t
A list of situations the logo
can or cannot be used.
x
x
x
8. 10
How to use colour
Colour Palate
cyan
magenta
yellow
black
22
100
99
13
Red 175
Green 32
Blue 37
cyan
magenta
yellow
black
87
62
0
0
Red 42
Green 102
Blue 177
cyan
magenta
yellow
black
62
15
100
1
cyan 4
magenta 10
yellow 100
black 0
Red 113
Green 166
Blue 66
Red 248
Green 217
Blue 5
cyan 75
magenta 68
yellow 67
black 90
Red 0
Green 0
Blue 0
The colours that the brand uses
reflect the values of the brand.
They give the brand, the logo
and icon its personality flourishing
it with interactivity, playfullness,
upbeat and attraction.
9. 12
How to use Type
Style of
Typography
The font that is used for the logo,
headings and the sub-headings
is Amplitude, Bold. It establishes
the bold personality of the brand
and the playfullness at the same
time. For the body copy Helvetica
Light is used to balance out the
boldness and give it a light feel
at the same time.
Amplitude Bold
ABCDEFG
HIJKLM
NOPQSTU
VWXYZ
Helvetica Light
ABCDEFG
HIJKLM
NOPQSTU
VWXYZ
play & let play...
love eat work pray play
12. GET IN TOUCH
PLAY
Address: Plot # 395 - 396, Service
Road North, 1-9/3, Islamabad,
Pakistan
Phone: (92) 51 485 9017
Email: connect@werplay.com
Web: www.werplay.com
Ahoy there! You were looking
for us? You’re looking for a job?
Or just wanted to say hello? Not
in love with our lead developer,
are you? Or maybe you thought
its about time you talked to us
about your ideas and projects?
Whatever it is, let’s share some
more words and perhaps eat in
front of a cup of warm coffee.
SCAN ME!
