7frames is a video and animation production studio founded in January 2020, dedicated to creating affordable and high-quality content while emphasizing the significance of storytelling. The brand identity includes a distinct logo and lively color palette that reflects its creative values and diverse service offerings. The document outlines the brand's mission, vision, and essential design elements including typography and application guidelines.

1. BRAND
BOOK

2. Contents
- Mission Statement
- Logo
- Colors
- Typography
- Illustrations
- Application
1.1 About
2.1 Logo
3.1 Color Palette
4.1 Typefaces
5.1 Icons
4.2 Typographic Basics
5.2 Illustrations
5.3 Other Essential Illustrations
1.2 How it came into being?
2.2 Do’s and Dont’s
1.3 Vision
1.4 Brand Personality
1.5 Brand Identity
6.1 Coffee Mug
6.2 Interior
6.3 Exterior
6.4 Business Card
2 3

3. 7Frames is a video and animation production studio
established in January 2020. We are a team of dedicated
illustrators, animators and content creators. We weave your
objectives with our creativity to make the most unforgettable
and magical stories that will remain with your customer
forever.
1.1 About 1.1 About
4 5

4. It all started with a deep belief in the power of stories.
Saurabh Jha and Abhishek Vijayvergiya, the two IIT Dhanbad
alumni are ardent supporters of good design and technology.
In their career path, the two realized the stint in content
creation and utilization of digital marketing technologies. This
realization and the desire to help the businesses scale their
content and marketing strategies lead to the birth of 7Frames.
QUANTITY THAT FITS IN
YOUR BUDGET
“Our vision is to become an accomplished
production house. We aim to back the businesses
with our affordable marketing solutions, quality
content and videos. We believe every business has
the potential and a digital boost is all they need to
explore countless possibilities.”
1.2 How it came into being? 1.3 Vision
6 7

5. The 7Frames logo is the derivation of the very idea of the
production house. The vibrant and diverse colors portray
the diversity in services that the company provides.
Illustrations for 7Frames are diverse in colors, bright and
fun, perfectly portraying the values of the company.
Delivering premium videos at affordable rates, 7Frames
stands true to their tagline ”Quality that fits your
budget”. The company has lived up to the client’s trust
and has built a special place for itself in the industry.
Proficient Reliable
Quirky
Affordable Innovative
Creative Studio Creative Nerds
Interactive
Engaging Originality
In Your Budget
Customer Centric
Premium Content
Strategy to Screen
1.4 Brand Idendity 1.5 Brand Personality
Values
8 9

6. The Logo
Our logo is based on the
three important keyframes
that form the face of
Animation.
The first shape that appears
on the logo is a circle.
Circle Keyframe
automatically changes the
direction handles of elements
to smoothen out the motion.
It also represents the
creative freedom that we
give to our animators and
designers.
The hourglass, famously
known as Bezier Keyframe, is
used to create a reasonably
smooth rate of change in
animation. It also depicts the
passage of time- one of the
most important factors for an
animation studio.
The Rhombus shape is called
a Linear Keyframe and
automates changes in basic
animations. A rhombus
represents quick
decision-making which is a
process very closely observed
by our team in the
brainstorming session.
2.1 Logo 2.2 Do’s & Dont’s
Ubuntu Medium
10 11
Do’s and Dont’s
While scaling the logo, the
typo has to align to both
sides of the logo icon.
The circle in the
background of the logo
should not be changed to
avoid the deformation of
the logo.
While using bright
backgrounds, the color of
the typeface should be
changed to white for
better readability.
The typeface used here is Ubuntu
Medium. It has to be made sure that
the typeface of the logo doesn’t
change and the type of family is
strictly followed.

7. 13
Application with different backgrounds
12

8. #2b87c8 #6050a1 #ed4b24
#002841 #f5918f #ffc51b
14
The color palette is as vibrant as the
7Frames team. The varied colors can
be used in various combinations as
they blend seamlessly. The color
combinations should be kept bright
and lively to match the brand
persona.
Our brand colors
#f8dd02
C78 M38 Y0 K0
R43 G135 B200
C74 M79 Y0 K0
R96 G80 B161
C0 M23 Y96 K0
R255 G197 B27
C5 M7 Y100 K0
R248 G221 B2
C100 M79 Y47 K50
R0 G40 B65
C1 M86 Y100 K0
R237 G75 B36
C0 M53 Y53 K0
R245 G145 B143
3.1 Color Palette
15

9. Ubuntu Avenir Lt
Aa Bb Cc Dd Ee Ff
Gg Hh Ii Jj Kk Ll
Mm Nn Oo Pp Qq
Rr Ss Tt Uu Vv Ww
Xx Yy Zz
Aa Bb Cc Dd Ee
Ff Gg Hh Ii Jj Kk Ll
Mm Nn Oo Pp Qq
Rr Ss Tt Uu Vv Ww
Xx Yy Zz
Ubuntu Light
Ubuntu Regular
Ubuntu Medium
Ubuntu Bold
Avenir Lt Roman
Avenir Lt Medium
7Frames only uses two typefaces to
create all the collaterals. The
selection of the typefaces is done in
such a way that it compliments the
visual identity of the brand. Both
the typefaces used are sans serif
fonts.
4.1 Typography
16
4.2 Typographic Basics
17

10. Cinematic Look
& Feel
Multiple Revisions
Research Backed
Scripts
Strategy to screen
Extension of your
sales and
marketing team
Premium Quality
Animation
Results Oriented
Customer Top
Priority
In Your Budget
Customer Centric
Seamless Project
Management
5.1 Icons
18
Illustration Style
5.2 Illustrations
19

11. Banner Style
20
5.3 Other Essestial Illustrations
21

12. 6. Application
22
6.1 Coffee Mug
23

13. 24
6.2 Interior
25

14. 26
6.3 Exterior
27

15. Contact Us
+918770288761
connect@7frames.in
7Frames Studio
AF6, Romulo Complex, Arlem
Bypass, Junction, Margao, Goa
403602
Thank You