Workshop: Enabling GenAI Breakthroughs with Knowledge Graphs - GraphSummit Milan
Unity Main.pptx
1.
2.
3.
4. Unity CEO
John Riccitiello
John Riccitiello
Born in 1958; Bachelor of Science from UC Berkeley in 1981
Riccitiello served as the CEO of Electronic Arts and co-
founded investment firm Elevation Partners
Also served as advisor to, and invested in, several startups
including Oculus VR and Syntertainment
5. OVERVIEW
● Founded in Denmark in 2004 as Over the Edge Entertainment (OTEE) by David Helgason,
Nicholas Francis , and Joachim Ante
● Best known for the development of Unity, a licensed engine to create video games and
other applications
● Public Company, listed on NYSE Stock Price- UNITY SOFTWARE INC (U) -$126.22
● Over the Edge released it first game - GooBall in 2005 which failed commercially but
opened up bigger avenues for development
● Company Performance: Revenue was $273.6 million in Q2 2021, an increase of 48%
from Q2 2020
● Unity introduces first-ever sustainability grant in collaboration with UNEP in 2021
to help creators leverage real time 3D for positive environmental change
CURRENT VALUATION
$35.6 BILLION
6. Video Game
Industry Worth
United States
$85.9bn US Market Size in 2021
11.9% US Market Size Growth in 2021
14.3% US Annualized
Market Size Growth 2016–2021
Video Game
Industry Size
Global
$155.8bn in 2020
$268.8 bn by 2025
7. Products
● Unity Gaming Engine - 2D, 3D, AR, & VR
○ Available in tiered plans of Free, Personal, Pro,
Plus, & Enterprise depending on the project size
8. 87% of respondents
are currently
exploring, piloting, or
deploying mixed
reality:
Market Growth and Adoption
20% are currently in
production or
deploying mixed
reality
67% are currently
exploring use cases or
piloting mixed reality
GDP Boost from VR, Worldwide
9. ● In a VR training pilot for
manufacturing the T6 Multivan,
Volkswagen Nutzfahrzeuge
(Volkswagen Commercial Vehicles)
found the potential of reducing
training time by 50 percent over
conventional on-the-job training.
● The pilot also revealed that
applying VR can save as much as
one third of the training cost
● Lockheed Martin has seen a
tenfold ROI by building
products virtually versus
physical builds and testing
● Saved more than $10 million
in costs in 2020 with VR-
assisted validation.
Automotive Military
10. SWOT Analysis
Weaknesses
● Not owning the hardware leaves
Unity vulnerable
● Not vertically integrating their
software and hardware gives
them less control of the market
● Robust platform with a monthly
worldwide reach of 2 billion users
and 1.5 million content creators
● Extensive ecosystem through
massive investment in R&D
Strengths
Opportunities
● Plenty of new XR markets
opening up outside the
gaming sector
● Some examples include
the healthcare, automotive
and military sectors
Threats
● Facebook’s Oculus dominates
Extended Reality (XR) with a
75% market share
● Facebook’s aggressive market
practices could see them
dictate terms in the XR
hardware market
11. GLOBAL SPEND ON R&D BY SEGMENT
Sectors expected to be most disrupted by
XR/AR/VR/MR as per U.S. XR experts 2020
12. Medical
● AR and VR can be used in a variety of
settings, including physician training,
patient care, and hospital management.
● Artificial intelligence is reinventing
modern healthcare through machines
that can predict, understand, learn, and
act.
● It is expected to increase dramatically to
4.64 billion dollars by 2025.
● Use of VR in surgery is going to take by
storm.
Global healthcare AR and VR market in 2018 and 2025, by region
13. VR Applications in Education
Laboratory & Research
History & Geography
Training Specialized Skills
Simulated Learning
Environments
Born in Erie, Pennsylvania.
Early Career: Worked with Clorox and Pepsico served as managing director of the Häagen-Dazs division of Grand Metropolitan
President and chief executive officer (CEO) of Wilson Sporting Goods, as well as chairman of MacGregor Golf, in late 1993
Served as president and CEO of Sara Lee Corporation's Sara Lee Bakery Worldwide unit from March 1996 to September 1997
Joined EA in 1997 worked as President and COO till 2004
Left the company to co-found and serve as partner of Elevation Partners, a private equity firm specializing in entertainment and media businesses,along with Roger McNamee and Bono.
Co-founder David Helgason stepped down in 2013 and welcomed John Riccitiello, former CEO of Electronic Arts, into the position. Helgason will continue at Unity as Executive Vice President in charge of strategy and communications.
https://unity.com/our-company/newsroom/unity-technologies-appoints-john-riccitiello-ceo
Changed name in 2007 to Unity Technologies
https://investors.unity.com/news/news-details/2021/Unity-Announces-Second-Quarter-2021-Financial-Results/default.aspx
Unity continues to increase momentum in non-gaming industries.
https://www.businesswire.com/news/home/20210413005200/en/Unity-Launches-Unity-for-Humanity-Environment-and-Sustainability-Grant
https://naavik.co/business-breakdowns/unity-analysing-the-first-game-engine-ipo
Create and operate amazing applications and immersive experiences with a complete solution for professionals across industries.
It is a robust creation engine that eases the process of game development. Even though the program’s primary function is to develop games, it can also be used for app development for mobile, desktop, console and even TV platforms. Developers fully own the content you create with Unity, even if you cancel your subscription.
Backtrace Game Crash Management
Backtrace takes all the hands-on work out of cross-platform crash and exception management. All games hang, crash, and have errors. The Backtrace error tracking software ensures that you find errors before your players do. All games hang, crash, and have errors. The Backtrace error tracking software ensures that you find errors before your players do. Whether you’re using Unreal, Unity, Xbox, Google Stadia, PS4, iOS, Android, Windows, Mac, Linux, C, C++, or C# – we have you covered.
Unity ReflectReview
Design reviews take place throughout the entire lifecycle of a project. That’s where Unity Reflect Review comes in. Easily bring your design models into an immersive experience in AR and VR to facilitate interactive real-time design reviews.
With a link to the original BIM models, Unity Reflect Review enables you to collaborate in real-time. Bring Revit, BIM 360, Navisworks, SketchUp, and Rhino projects into real-time 3D for multi user collaboration and annotations on any device, anywhere.
Unity Teams – Create Together, Faster
Collaboration makes it easy for teams to save, share and sync objects. They are cloud enabled, built directly into unity and have a simple user friendly workflow, regardless of location or discipline. Cloud build for Unity is simple to create and share builds of your game. It automatically comiles,deploys and tests your game so you can quickly iterate with your team. It is the only feature in the industry from the ground up for collaborative game development. They are simple to learn and use so that team can create together.
Unity Ads
Maximize your game revenue and growth Unity Ads gives you tools and analytics to drive revenue and growth goals. Whether you’re a game publisher, advertiser or both, Unity Ads has the expertise and experience you need to support your monetization and user acquisition (UA) strategy.
Unity ArtEngine
ArtEngine is Unity’s material authoring tool. Harnessing the power of Assisted Creation, the tool helps creators accelerate production pipelines. Simplify detailed material creation : AI-assisted artistry automates and accelerates photoconversion to physically based renderer (PBR) materials, including up-resing, deblur, seam removal, unwarping, color matching, and much more. AI-powered tools let your artists focus on value-adding parts of the creative workflow.Artist-friendly content creation
AI-assisted artistry enables a powerful 3D material-creation workflow through example-based creativity and quality-of-life enhancements.
2020 Harvard Business Review Analytic Services surveyed 394 executives at companies in diverse industries and with 250 or more employees.
HBR 2020
https://www.bcg.com/de-at/capabilities/digital-technology-data/emerging-technologies/augmented-virtual-reality
https://unity.com/solutions/government-aerospace
Strengths:
Unity’s biggest strength is the sheer depth of their platform. Every month, they have a reach of 2 billion users who consume the content created by 1.5 million creators across 190 countries.
Unity have invested almost 450$ million on Talent, Research & Development across the last two fiscal years. Their acquisitions such as Applifier and Vivox are very product-specific and improve functionality and integration. That’s how they have been building their massive ecosystem.
Weaknesses:
Unity’s acquisitions, while they are great, are skewed towards the software side. They do not own the hardware.
And as we have seen with other tech firms, vertically integrating the software and the hardware would reduce market vulnerability and offer greater control.
Opportunities
There are quite a few new and potentially thriving Extended Reality (XR) market sectors opening up outside the gaming sector.
Some examples include the healthcare, automotive and military sectors.
Threats:
Facebook’s market share in the Extended Reality market grew from 29 percent in the third quarter of 2020 to 75 percent in the first quarter of 2021.
Since they released Quest 2 (the all in one VR system), Facebook created a big furor when they made Facebook logins mandatory for Oculus users. Such aggressive and intrusive market practices could see Facebook control the Extended Reality (XR) hardware market, thereby potentially enabling them to dominate the narrative.
Augmented reality (AR) and virtual reality (VR) are new technologies in medical and healthcare.
AR and VR can be used in a variety of settings, including physician training, patient care, and hospital management. As of 2018, the North American AR and VR healthcare industry was valued at 477 million. It is expected to increase dramatically to 4.64 billion dollars by 2025.
The size of the global market for VR application and artificial intelligence in healthcare is projected to grow exponentially in the coming years. Artificial intelligence is reinventing modern healthcare through machines that can predict, understand,learn, and act. AI saves time and money in hospital settings by taking over tasks normally performed by humans. Unsurprisingly, a growing number of hospital structures are using VR and artificial intelligence to simplify the lives of patients and healthcare professionals.
Surgery is one of the most delicate procedures. Use of VR in surgery is going to give surgeons a risk free zone and perfect techniques without the risk of death for patients.
Bis Research
