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1. ~~~~WELCOME TO MY PRESENTATION~~~~
``Course:- ADVERTISING’’
#Topics: 1) CONSUMERISM &
2)ENVIRONMENTALISM..
~~~~WELCOME TO MY PRESENTATION~~~~
``Course:- ADVERTISING’’
#Topics: 1) CONSUMERISM &
2)ENVIRONMENTALISM..

2. Consumerism
• Consumerism is a social and economic order
and ideology that encourages the acquisition
of goods and services in ever-increasing
amounts.

3. CONSUMERISM
With the industrial revolution, but particularly
in the 20th century, mass production led to
an economic crisis: there
was overproduction – the supply of goods
would grow beyond consumer demand, and
so manufacturers turned to planned
obsolescence and advertising to increase
consumer spending.

4. Consumerism

5. • CONSUMERISM Traditional sellers’ rights
include:
• The right to use any buying incentive
programs provided they are not unfair or
misleading.
• The right to use any product message
provided it is not misleading or dishonest in
content or execution.
• The right to spend any amount to promote
the product, provided it is not defined as
unfair competition.etc..

6. ConsumerismConsumerism
CONSUMERISM Traditional buyers’ rights
include:
 The right to expect the product to perform as
claimed.
 The right to expect the product to be safe.
 The right not to buy a product that is offered
for sale.
CONSUMERISM Traditional buyers’ rights
include:
 The right to expect the product to perform as
claimed.
 The right to expect the product to be safe.
 The right not to buy a product that is offered
for sale.

7. Environmentalism
• Environmentalism is an organized movement
of concerned citizens, businesses, and
government agencies to protect and improve
people’s living environment.

8. • ENVIRONMENTALISM is the marketing
system’s goal should not be to maximize
consumption, consumer choice, or
satisfaction, but rather to maximize life
quality.
• Environmental costs should be included in
both producer and consumer decision making.
• People and organizations should operate with
more care for the environment.

9. Environmentalism

10. THANK YOU EVERYONE
Name : Md. Eakthear Uddin Jamshed
Semester: 8th
ID No: 1423247
Dept: Marketing
Faculty Of Business Administration
BGC Trust University, Bangladesh