with the example different types of service firms

1. WELCOME TO MY PRESENTATION
Course : Advertising
#Topic:
Service Marketing with example
different types of service firms.

2. Service Marketing
• Definition:
• Services marketing is a specialized branch
of marketing. Service marketing emerged as a
separate field of study in the early 1980s,
following the recognition that the unique
characteristics of services required different
strategies compared with the marketing of
physical goods.

3. Service Marketing…….
Services marketing typically refers to both business
to consumer (B2C) and business-to-business (B2B)
services, and includes marketing of services such
as telecommunications services, financial services, all
types of hospitality, tourism leisure and
entertainment services, car rental services, health
care services and professional services and trade
services.

4. Services: Unique characteristics
Throughout the 1980s and 1990s, the so-
called unique characteristics of services
dominated much of the literature.
details in next slide......

5. The four most commonly cited characteristics of
services are:
• Intangibility – services lack physical form; they do not
interact with any our senses in a conventional way,
they cannot be touched or held.
• Inseparability – production and consumption cannot
be separated (compared with goods where production
and consumption are entirely discrete processes)
• Perish ability – service performances are ephemeral;
unlike physical goods, services cannot be stored or
inventoried.
• Variability (also known as heterogeneity) – services
involve processes delivered by service personnel and
subject to human variation, customers often seek
highly customized solutions, services are inherently
variable in quality and substance.

6. Service Marketing with example
• When you study services marketing at University,
you will learn that there are some unique
challenges that service firms and industries face.
• That is why the services marketing mix has been
extended from 4 P’s to the 7 P’s.
• A good way to start your understanding of
services marketing is to get a good sense of what
type of firms and industries are classified as
service firms……….

8. SERVICE FIRM EXAMPLES
****following is a list of examples of service
firms and industries:
• Education sector
• Childcare services
• Accommodation services
• Associated travel services
• All forms of transport services
• Personal services
• Fitness centers

9. • Retailers are another example of a service firm
• Wholesalers and logistics
• Restaurants and take-away food
• Banking services
• Telecommunication Home service providers
• Trades people
• Hire services
• All types of professional services, including legal,
accounting and consulting
• Medical services
• Other professionals
And websites are also an example of a service firm

10. That is ALL
Presentation prepared by:
Name : Md. Tan E Mul Adnan Tanim
Id no: 1423184
Semester: 8th
Dept: Marketing
Course Name: Advertising
Faculty of Business Administration.