Whether using Armagnac to replace a bourbon base or a rum base, or coming up with an original cocktail recipe, bartenders from London to New York and San Francisco are embracing French Brandies on their cocktails menus. This long overdue trend is not likely to change. Riding that wave is Armagnac, having lived in the shadow of it’s better-funded neighbor further north, Armagnac is finally having its moment in the spotlight.
The original craft spirit, steeped in a history that dates back over 700 years and flavored by the characters that can only be found in Gascony; a sip of Armagnac recalls secret cellars, the bravery of the 3 musketeers, French berets and a character as unique as the people that pour their heart and soul into producing it.
Join May Matta-Aliah, Armagnac Ambassador, and Doug Miller, Associate Professor
of Hospitality and Service Management at The Culinary Institute of America as they walk you through the range of grape varieties used, the importance of the proprietary distillation method used in the region and the influence of the local oak used for maturation.
You will also have a chance to taste a “Blanche”, an un-aged Armagnac, along with some older blends, both pure and in cocktails, to gain a full appreciation of the history as well as the current trends shaping the current Armagnac industry today.
1. Armagnac: The Young and the Old
Presented by May Matta-Aliah
Armagnac Educational Ambassador | President, In the Grape
Douglass Miller
Professor of Hospitality | The Culinary Institute of America
#Armagnac | #ComeToYourSenses
@inthegrape | @liquidprofessor | @totc | #totc2015
2. ARMAGNAC: THE YOUNG AND THE OLD
TALES OF THE COCKTAILS 2015
WELCOME COCKTAIL: La boisson est Armagnac
(by Douglas Miller)
INGREDIENTS:
• 3/4 ounces white Armagnac
(Tariquet Blanche used here)
• 3/4 ounce Green Chartreuse
• 3/4 ounce Maraschino Liqueur
• 3/4 ounce lime juice
Combine all of the contents in a cocktail shaker
with ice, shake until cold. Pour the contents into
a rocks glass.
5. ARMAGNAC: THE YOUNG AND THE OLD
ARMAGNAC: THE YOUNG AND THE OLD
TALES OF THE COCKTAILS 2015
A country
A region
A product
6. ARMAGNAC: THE YOUNG AND THE OLD
ARMAGNAC: THE YOUNG AND THE OLD
TALES OF THE COCKTAILS 2015
Distilled in the Heart of Gascony in Southwest France
7. ARMAGNAC: THE YOUNG AND THE OLD
ARMAGNAC: THE YOUNG AND THE OLD
TALES OF THE COCKTAILS 2015
An agricultural area
Fields of sunflowers, wheat, millet, barley and corn blanket the landscape
8. ARMAGNAC: THE YOUNG AND THE OLD
ARMAGNAC: THE YOUNG AND THE OLD
TALES OF THE COCKTAILS 2015
Traditional Apple and
Armagnac Croustade
Foie gras
products and
duck in all its
forms
Fruits (prunes, melon,
figs...) and vegetables
(garlic, Tarbais bean...)
A region famous for
its rich gastronomy
9. ARMAGNAC: THE YOUNG AND THE OLD
ARMAGNAC: THE YOUNG AND THE OLD
TALES OF THE COCKTAILS 2015
Maître Vital Dufour’s medical opus: «40 virtues» of Aygue Ardente, Armagnac
dated 1310, printed in 1531 & today preserved in the Archives of the Vatican library
France’s oldest spirit, … more than 700 years old!
Extract of the « forty virtues » from the oeuvre by Maître
Vital Dufour:
• it stop tears from running
• it heals hepatitis if one drinks it soberly
• it enlivens the spirit, partaken in moderation
• recalls the past to memory
• renders men joyous above all
• and when retained in the mouth, it loosens the tongue,
emboldens the wit, if someone timid from time to time
himself permits.
10. ARMAGNAC: THE YOUNG AND THE OLD
ARMAGNAC: THE YOUNG AND THE OLD
TALES OF THE COCKTAILS 2015
Briefly in history
• 17th Century: Export of Armagnac by the
Dutch through the port of Bayonne and Bordeaux
• 15th Century: Armagnac is commonplace at local markets
• 18th Century: Export sales increase as Colonial
citizens chose Armagnac over Cognac & Whisky.
Armaganc is brandy of choice for King Louis XV
and his court
• 19th Century: The Gers is the largest grape-growing
area in France. And then comes Phylloxera….
11. ARMAGNAC: THE YOUNG AND THE OLD
TALES OF THE COCKTAILS 2015
Key dates in the Appellation
Fallières Decree is signed: delimiting the 3 areas of production
and outlining the appellation zones.
Armagnac Appellation decree is signed.
Armagnac to be sold in bottles only
Creation of the BNIA (Bureau National Interprofessionnel de l’Armagnac)
Revisions to the AOC laws. AOC created for Blanche Armagnac
AOC decree revised with new
specifications for production.
12. ARMAGNAC: THE YOUNG AND THE OLD
TALES OF THE COCKTAILS 2015
Viticulture in the region
Armagnac = Vineyards covering 12,849 acres
(out of 37,065 acres of vineyards in the area)
800 winegrowers among them
500 Independents
300 that work with 6 Cooperatives
40 Trading Houses (Négotiants/Merchants)
An annual average production over 5 years
of 19,000 hl of pure alcohol
(equivalent about 6.8 million bottles)
13. ARMAGNAC: THE YOUNG AND THE OLD
TALES OF THE COCKTAILS 2015
In figures
Global SALES (2013): equivalent to 5.1 million bottles
Sales in bottles :
FRANCE………………………... 50 %
EXPORT (100 countries) ……. 50 %
1 – Russia
2 – China
3 – Germany
4 – United States
5 – Great Britain
Global STOCK (2013): equivalent to 56 million bottles
14. ARMAGNAC: THE YOUNG AND THE OLD
TALES OF THE COCKTAILS 2015
Still Artisanal today: ‘Roving Distillers’ are still commonly used in the area.
16. ARMAGNAC: THE YOUNG AND THE OLD
TALES OF THE COCKTAILS 2015
The Armagnac
Region has an
ideal climate
for viticulture
NEW as of Dec 2014:
1 appellation in the
AOC decree: Armagnac
Bas Armagnac
Haut Armagnac
Armagnac-Ténarèze
are now
Regional Classifications
Blanche Armagnac
is a Category
17. ARMAGNAC: THE YOUNG AND THE OLD
TALES OF THE COCKTAILS 2015
Armagnac
-Ténarèze
Bas Armagnac Haut Armagnac
Soil samples of each region
18. ARMAGNAC: THE YOUNG AND THE OLD
TALES OF THE COCKTAILS 2015
Grapes commonly used
Ugni-Blanc
55%
• Elegant & Fruity
• Ages very well
Baco Blanc Folle Blanche Colombard
35%
• Rich & Round
• Ages very well
5%
• Finesse & Floral
• Best Young
5%
• Spice & Grassy
• Best Young
10 Authorized: remaining 6 varieties: Plant de Graisse, Meslier St François, Blanc Dame, Jurançon blanc, Mauzac Blanc et Rosé
19. ARMAGNAC: THE YOUNG AND THE OLD
TALES OF THE COCKTAILS 2015
Tasting individual grape variety distillates
1. Folle Blanche (@55%ABV)
2. Colombard (@54.5%ABV)
3. Ugni Blanc (@57%ABV)
4. Baco Blanc (@60.5%ABV)
20. ARMAGNAC: THE YOUNG AND THE OLD
TALES OF THE COCKTAILS 2015
Fermentation of base wine
• Traditional fermentation
Addition of Sulphur Dioxide
prohibited by law
• Base Wines
-Typically High in acidity and
low in alcohol (9 – 10% vol)
-No fining or filtering prior
to distillation
-Lees-contact contributes
floral and fruity aromas
21. ARMAGNAC: THE YOUNG AND THE OLD
TALES OF THE COCKTAILS 2015
Distillation of base wine
First alambic patented in 1818
Distillation must be completed before
March 31st of the year following the harvest
Armagnac still
(“Alambic Armagnacais”)
Continuous Distillation
(95% of production)
Pot Still
Double Distillation
(5% of production)
22. ARMAGNAC: THE YOUNG AND THE OLD
TALES OF THE COCKTAILS 2015
Some stills are wood fired…
…other use gas
The energy efficiency of
the continuous alambic
uses 4-5 times less
propane than the double
distillation method
23. ARMAGNAC: THE YOUNG AND THE OLD
TALES OF THE COCKTAILS 2015
15 is the max
number of plates
permitted in an
Armagnac alambic
Spirit Plates
Distillation between 52 - 72.4% abv
5 litres of wine = 1 litre of eau-de-vie @ 50% abv
(1.32 gallons of wine = 0.264 of a gallon @ 50% abv)
24. ARMAGNAC: THE YOUNG AND THE OLD
TALES OF THE COCKTAILS 2015
40 hectoliters (1056 gallons) of pure alcohol is the
maximum daily volume permitted per alambic
28. ARMAGNAC: THE YOUNG AND THE OLD
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The Grassa Family
29. ARMAGNAC: THE YOUNG AND THE OLD
TALES OF THE COCKTAILS 2015
Aging takes place in ‘Pièces’ - 400 Liter barrels mostly
sourced from the local Monlezun forest.
30. ARMAGNAC: THE YOUNG AND THE OLD
TALES OF THE COCKTAILS 2015
The first 6 months to 2 years are typically spent in new oak barrels.
The Armagnac is then moved to seasoned barrels where it continues to mature.
The younger Armagnacs, VS or VSOP quality levels, are great for use in cocktails.
31. ARMAGNAC: THE YOUNG AND THE OLD
TALES OF THE COCKTAILS 2015
COCKTAIL: Velours Noir (by Douglas Miller)
INGREDIENTS:
• 2 ounces VS or VSOP Armagnac
(Castarede Sélection used here)
• 1 ounce prune mixture
• ½ ounce lemon juice
• ½ ounce Capano Antica Sweet Vermouth
• ½ ounce Cointreau
• Dash of Fee Brothers Walnut bitters
Combine all of the contents in a cocktail shaker
with ice, shake until cold. Pour the contents into
a rocks glass.
Prune Mixture (Yield: 3 cups)
• 1 lb prunes
• 1 cup brown sugar
• 1 cup apple juice
• 1 cup water
• 1/2 cup balsamic vinegar
• 1 vanilla bean split in half
Place all of the contents in a pot and
cook for 20 minutes. Puree the mixture in
a blender and strain through a chinois.
32. ARMAGNAC: THE YOUNG AND THE OLD
TALES OF THE COCKTAILS 2015
Armagnac Nomenclature :
For the blended brandies, the youngest brandy in the
blend determines the age
VS, XXX Minimum 1 year in oak
VSOP Minimum 4 years in oak
NAPOLEON Minimum 6 years in oak
XO Minimum 6 years in oak
Hors d’Age Minimum 10 years in oak
Single Vintage Single Harvest from the year on
the label (minimum 10 years old)
The Armagnac houses often go beyond these rules and bottle Armagnacs older than the minimum age.
Minimum age of the youngest eau-de-vie in the blend
33. ARMAGNAC: THE YOUNG AND THE OLD
TALES OF THE COCKTAILS 2015
During their time in the cellars, the Armagnacs are carefully monitored, aerated and
blended. Some may undergo a gradual reduction in alcoholic-strength.
37. ARMAGNAC: THE YOUNG AND THE OLD
TALES OF THE COCKTAILS 2015
Older Armagnacs are moved into glass ‘bonbonnes’
to stop any additional evaporation of alcohol
41. ARMAGNAC: THE YOUNG AND THE OLD
TALES OF THE COCKTAILS 2015
With time the primary
aromas become more
refined.
The spirits gains aromas
of vanilla and prunes.
‘Rancio’ begins to appear
with its characteristic
maderized aromas along
with walnuts and truffles.
47. Thank you for coming to this Armagnac seminar!
Share your thoughts on this session on the TOTC APP
Presented by May Matta-Aliah
Armagnac Educational Ambassador | President, In the Grape
Douglass Miller
Professor of Hospitality | The Culinary Institute of America
#Armagnac | #ComeToYourSenses
@inthegrape | @liquidprofessor | @totc | #totc2015