1. NHS Advertising Review and Reflection
For this assignment we had to create an advertisement for Right Treatment Right
Place. This campaign is about making sure patients understand where to go for different
treatments. The guide lines told us that the advert would be preferred to be an animation
that lasted for up to 90 seconds.
We were able to complete the assignment in the time provided which left us time to
go over the advert and improve it. The video is a stop motion animation that had woman
showing the audience the different areas of right treatment right place. When filming we
struggled to keep the camera steady making the picture slightly shaky, which is expected
from a stop motion. There were no problems with finding a good location and the
equipment was easy to find.
Everyone did their fair share of work and everyone co-operated well. If I was to do
this assignment again I had make sure the camera isn’t jumpy and more take more pictures
so the video flows fluently. I would also make sure the advert lasts longer as I don’t believe
we reached the assigned amount of time.
We made the animation so that it would appeal to younger audiences as well as the
older generation. I believe we made sure that the patients/ viewers understand what right
treatment right place is, but a lot more of the advertisement could have been worked on.
In our ideas generation we considered doing an animation but we found that it
would have took a longer time.