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CSR During CORONA
Pandemic
By -
Vedant Shukla
T V Akhilesh
BBA 2C
What is COVID-19 ?
• COVID-19 is the disease caused by the new coronavirus
that emerged in China in December 2019.
• COVID-19 symptoms include cough, fever, shortness of
breath, muscle aches, sore throat, unexplained loss of
taste or smell, diarrhea and headache. COVID-19 can be
severe, and some cases have caused death
• The new coronavirus can be spread from person to
person. It is diagnosed with a laboratory test.
• There is no coronavirus vaccine yet. Prevention involves
frequent hand-washing, coughing into the bend of your
elbow, staying home when you are sick and wearing a
cloth face covering if you can't practice social distancing.
About Coronavirus
• Coronaviruses are common in different animals. Rarely, an
animal coronavirus can infect humans.
• There are many different kinds of coronaviruses. Some of
them can cause colds or other mild respiratory (nose,
throat, lung) illnesses.
• Other coronaviruses can cause more serious diseases,
including severe acute respiratory syndrome (SARS) and
Middle East respiratory syndrome (MERS).
• Coronaviruses are named for their appearance: Under the
microscope, the viruses look like they are covered with
pointed structures that surround them like a corona, or
crown.
What is CSR ?
Corporate social responsibility (CSR) is a self-regulating
business model that helps a company be socially
accountable—to itself, its stakeholders, and the public. By
practicing corporate social responsibility, also called corporate
citizenship, companies can be conscious of the kind of impact
they are having on all aspects of society, including economic,
social, and environmental.
To engage in CSR means that, in the ordinary course of
business, a company is operating in ways that enhance
society and the environment, instead of contributing
negatively to them.
Corporate Social Initiative
Corporate social responsibility includes six types of corporate
social initiatives:
• Corporate philanthropy: company donations to charity,
including cash, goods, and services, sometimes via a corporate
foundation
• Community volunteering: company-organized volunteer
activities, sometimes while an employee receives pay for pro-
bono work on behalf of a non-profit organization
• Socially-responsible business practices: ethically produced
products which appeal to a customer segment
• Cause promotions and activism: company-funded advocacy
campaigns
• Cause-related marketing: donations to charity based on
product sales
• Corporate social marketing: company-funded behavior-change
campaigns
Corporate Social Responsibility in India
During Coronavirus
• India is the first country in the world to make corporate
social responsibility (CSR) mandatory, following an
amendment to the Companies Act, 2013 in April 2014.
Businesses can invest their profits in areas such as
education, poverty, gender equality, and hunger as part of
any CSR compliance.
• Amid the COVID-19 (coronavirus) outbreak, the Ministry of
Corporate Affairs has notified that companies’ expenditure
to fight the pandemic will be considered valid under CSR
activities. Funds may be spent on various activities related
to COVID-19 such as promotion of healthcare including
preventive healthcare and sanitation, and disaster
management.
• Prime Minister Narendra Modi introduced a new fund to
help deal with emergency situations like the coronavirus.
Called the Prime Minister’s Citizen Assistance and Relief in
Emergency Situations Fund, or PM CARES Fund.
• The ministry of corporate affairs has clarified that COVID-
19 contributions by companies can be treated as
Corporate Social Responsibility (CSR) contributions.
Companies of a certain size and profitability are required
by law to donate 2% of their net profits in any given year
to social programs.
• The ministry has further clarified that even if companies
go beyond the 2% amount with their contributions, they
can then offset it against CSR contributions for future
years. If the contributions were made before the close of
the fiscal year on March 31, 2020, they would also be
eligible for income tax exemption.
Contributions By Various
Organizations
1. Wipro Limited
• Wipro Limited has committed another Rs.100 crore
($13 million), while engineering services company
Wipro Enterprises Limited has donated Rs 25 crore
($3.3 million).
• IT czar Azim Premji committed Rs. 1000 crore ($134
million) through his philanthropic arm, the Azim
Premji Foundation. In a release on Wednesday, the
company said that the foundation’s 1,600 employees
will work together with the government and
healthcare workers. The money will be used for
humanitarian aid and for beefing up healthcare
support targeted at containment and treatment of
the disease.
2. Reliance Foundation
• India’s richest man Mukesh Ambani has
contributed Rs. 500 crore ($67 million) to the prime
minister’s fund; Rs. 5 crores ($660,000) for the
relief fund of the chief minister of Maharashtra,
Ambani's home state, and an equal amount for the
relief fund of the chief minister of Gujarat state,
where Reliance's biggest refinery complex is
located.
• This follows a slew of measures announced by
Ambani that range from setting up a 100-bed
COVID unit in Mumbai to providing free meals
across multiple cities to a daily production of
100,000 masks by Reliance.
3. Tata Group & Trusts
• Ratan Tata, who chairs India’s oldest philanthropic
outfit, Tata Trusts, the biggest shareholder of the
group's holding firm, Tata Sons, has earmarked Rs.
500 crore ($67 million) towards tackling the
pandemic. This sum is said to include covering the
costs of protective gear, ventilators, testing kits;
the establishment of modular treatment centers
and training for healthcare workers.
• Tata Group Chairman N. Chandrasekaran pledged
an additional Rs. 1000 crore ($134 million) to
support activities in collaboration with Tata Trusts.
He said that the Tata Group is getting ready to
manufacture ventilators soon.
4. Mankind Pharma
• Mankind Pharma, whose founder Ramesh Juneja
and his family figure among India's richest, has
promised Rs. 51 crore ($7 million) toward relief
activities.
• The New Delhi company, which makes everything
from vitamins to antibiotics, will be donating
ventilators, protective gear and medicines.
• Mankind’s 14,000 employees have contributed one
day of their salary to the promised amount.
5. TVS Motors
• TVS Motor Company will be giving Rs. 25 crore
($3.3 million) to the prime minster’s fund.
• It’s corporate social responsibility arm -the
Srinivasan Services Trust - pledged Rs.5 crore
($660,000) to the Tamil Nadu chief minister’s relief
fund.
• The company is also manufacturing and supplying
one million protective face masks across the
southern state of Tamil Nadu, where it is
headquartered
6. Vedanta Limited
• Vedanta Ltd. has contributed Rs 101 crore to the
Prime Minister's Citizen Assistance and Relief in
Emergency Situations (PM-CARES) Fund.
• This contribution to PM-CARE fund will complement
Vedanta’s earlier commitment of creating a Rs 100-
crore corpus catering to three specific areas–
livelihood of the daily wage workers across the
nation, preventive health care, support to all its
employees and contract partners across its plant
locations
7. JSW Group
• JSW Group, an Indian business conglomerate in
metals and mining has announced contributing Rs
100 crores to the prime minister’s citizen assistance
and relief in emergency situations (PM-CARES) fund
in the light of the ongoing Coronavirus outbreak.
• The company has also said that it will convert some
of its facilities into isolation wards, limiting the
stress on community hospitals.
8. Adani Group
• Mr. Gautam Adani, Chairman of the Adani Group,
said that Adani Foundation, the group’s CSR-arm
donated Rs. 100 crores (USD 15.62 Mn) to the PM’s
Citizen Assistance and Relief in Emergency
Situations Fund (PM CARES Fund). The aid was
aimed at helping the government in procuring
essential relief material testing Novel Corona
infected people and protective gears for frontline
heroes such as healthcare professionals and
security personnel.
9. ITC Ltd.
• ITC chairman Sanjiv Puri on Friday announced the
conglomerate has set up Rs 150 crore COVID-19
contingency fund for vulnerable sections of society.
• This fund will be used to provide relief to most
vulnerable section of the society, provide assistance
to rural healthcare and even provide protective gear
for medical staff.
10. Larsen & Toubro (L&T)
• Engineering and construction giant Larsen &
Toubro (L&T) on Monday announced Rs 150
crore donation to the PM-CARES Fund to fight
the coronavirus outbreak and said it has set
aside over Rs 500 crore per month to support
about 1.60 lakh contract workers.
11. Paytm Ltd.
• Paytm had earlier announced it aims to
contribute Rs 500 crore to the PM-CARES
Fund. It had said for every contribution or
any other payment made on Paytm using the
wallet, UPI or Paytm Bank debit card, it will
contribute an extra up to Rs 10.
Honorable Mentions
• Ride-hailing major Ola -which is backed by investors such as
Chinese Internet service giant Tencent - has announced a Rs. 20
crore ($2.7 million) fund for its drivers called “Drive the Driver”
Fund.
• Billionaire banker Uday Kotak – who founded and runs Kotak
Mahindra Bank - has made a personal donation of Rs. 25 crores
($3.3 million) to the prime minister’s fund.
• Indian decorative paints major Asian Paints, which is controlled by
three billionaire families, has announced a Rs. 35 crore ($5 million)
fund for central and state relief efforts.
• Bollywood actor Akshay Kumar, who was ranked by Forbes as the
fourth-highest paid actor in 2019 with $65 million in earnings, has
committed Rs. 25 crores ($3.3 million) to the prime minister’s
welfare fund.
• The country’s richest sporting body–the Board of Cricket
Control in India (BCCI)–has also announced a Rs. 51 crore
($7 million) contribution to the prime minister’s relief
fund.
• Bhushan Kumar, who heads the Bollywood film studio T-
Series, said he will be donating a sum of Rs 11 crores to
PM-CARES Fund.
• Truck maker Ashok Leyland–owned by the billionaire
Hinduja brothers–is supplying masks, gloves, hand wash,
sanitizers and protective gear for healthcare workers.
• Japanese paint maker Nippon Paint is providing financial
assistance to more than 1,000 painters by providing a
digital currency card that be used to buy essential items.
• Indian software major Infosys, too, joined the Covid-19
fight with a Rs 100 crore donation.
• Hero Cycles has set aside Rs 100 crore as a contingency
fund to address and mitigate the impact of the
coronavirus pandemic on partners and the community.
Thank You !Stay Home, Stay Safe !

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Csr during coronavirus

  • 1. CSR During CORONA Pandemic By - Vedant Shukla T V Akhilesh BBA 2C
  • 2. What is COVID-19 ? • COVID-19 is the disease caused by the new coronavirus that emerged in China in December 2019. • COVID-19 symptoms include cough, fever, shortness of breath, muscle aches, sore throat, unexplained loss of taste or smell, diarrhea and headache. COVID-19 can be severe, and some cases have caused death • The new coronavirus can be spread from person to person. It is diagnosed with a laboratory test. • There is no coronavirus vaccine yet. Prevention involves frequent hand-washing, coughing into the bend of your elbow, staying home when you are sick and wearing a cloth face covering if you can't practice social distancing.
  • 3. About Coronavirus • Coronaviruses are common in different animals. Rarely, an animal coronavirus can infect humans. • There are many different kinds of coronaviruses. Some of them can cause colds or other mild respiratory (nose, throat, lung) illnesses. • Other coronaviruses can cause more serious diseases, including severe acute respiratory syndrome (SARS) and Middle East respiratory syndrome (MERS). • Coronaviruses are named for their appearance: Under the microscope, the viruses look like they are covered with pointed structures that surround them like a corona, or crown.
  • 4. What is CSR ? Corporate social responsibility (CSR) is a self-regulating business model that helps a company be socially accountable—to itself, its stakeholders, and the public. By practicing corporate social responsibility, also called corporate citizenship, companies can be conscious of the kind of impact they are having on all aspects of society, including economic, social, and environmental. To engage in CSR means that, in the ordinary course of business, a company is operating in ways that enhance society and the environment, instead of contributing negatively to them.
  • 5. Corporate Social Initiative Corporate social responsibility includes six types of corporate social initiatives: • Corporate philanthropy: company donations to charity, including cash, goods, and services, sometimes via a corporate foundation • Community volunteering: company-organized volunteer activities, sometimes while an employee receives pay for pro- bono work on behalf of a non-profit organization • Socially-responsible business practices: ethically produced products which appeal to a customer segment • Cause promotions and activism: company-funded advocacy campaigns • Cause-related marketing: donations to charity based on product sales • Corporate social marketing: company-funded behavior-change campaigns
  • 6. Corporate Social Responsibility in India During Coronavirus • India is the first country in the world to make corporate social responsibility (CSR) mandatory, following an amendment to the Companies Act, 2013 in April 2014. Businesses can invest their profits in areas such as education, poverty, gender equality, and hunger as part of any CSR compliance. • Amid the COVID-19 (coronavirus) outbreak, the Ministry of Corporate Affairs has notified that companies’ expenditure to fight the pandemic will be considered valid under CSR activities. Funds may be spent on various activities related to COVID-19 such as promotion of healthcare including preventive healthcare and sanitation, and disaster management.
  • 7. • Prime Minister Narendra Modi introduced a new fund to help deal with emergency situations like the coronavirus. Called the Prime Minister’s Citizen Assistance and Relief in Emergency Situations Fund, or PM CARES Fund. • The ministry of corporate affairs has clarified that COVID- 19 contributions by companies can be treated as Corporate Social Responsibility (CSR) contributions. Companies of a certain size and profitability are required by law to donate 2% of their net profits in any given year to social programs. • The ministry has further clarified that even if companies go beyond the 2% amount with their contributions, they can then offset it against CSR contributions for future years. If the contributions were made before the close of the fiscal year on March 31, 2020, they would also be eligible for income tax exemption.
  • 9. 1. Wipro Limited • Wipro Limited has committed another Rs.100 crore ($13 million), while engineering services company Wipro Enterprises Limited has donated Rs 25 crore ($3.3 million). • IT czar Azim Premji committed Rs. 1000 crore ($134 million) through his philanthropic arm, the Azim Premji Foundation. In a release on Wednesday, the company said that the foundation’s 1,600 employees will work together with the government and healthcare workers. The money will be used for humanitarian aid and for beefing up healthcare support targeted at containment and treatment of the disease.
  • 10. 2. Reliance Foundation • India’s richest man Mukesh Ambani has contributed Rs. 500 crore ($67 million) to the prime minister’s fund; Rs. 5 crores ($660,000) for the relief fund of the chief minister of Maharashtra, Ambani's home state, and an equal amount for the relief fund of the chief minister of Gujarat state, where Reliance's biggest refinery complex is located. • This follows a slew of measures announced by Ambani that range from setting up a 100-bed COVID unit in Mumbai to providing free meals across multiple cities to a daily production of 100,000 masks by Reliance.
  • 11. 3. Tata Group & Trusts • Ratan Tata, who chairs India’s oldest philanthropic outfit, Tata Trusts, the biggest shareholder of the group's holding firm, Tata Sons, has earmarked Rs. 500 crore ($67 million) towards tackling the pandemic. This sum is said to include covering the costs of protective gear, ventilators, testing kits; the establishment of modular treatment centers and training for healthcare workers. • Tata Group Chairman N. Chandrasekaran pledged an additional Rs. 1000 crore ($134 million) to support activities in collaboration with Tata Trusts. He said that the Tata Group is getting ready to manufacture ventilators soon.
  • 12. 4. Mankind Pharma • Mankind Pharma, whose founder Ramesh Juneja and his family figure among India's richest, has promised Rs. 51 crore ($7 million) toward relief activities. • The New Delhi company, which makes everything from vitamins to antibiotics, will be donating ventilators, protective gear and medicines. • Mankind’s 14,000 employees have contributed one day of their salary to the promised amount.
  • 13. 5. TVS Motors • TVS Motor Company will be giving Rs. 25 crore ($3.3 million) to the prime minster’s fund. • It’s corporate social responsibility arm -the Srinivasan Services Trust - pledged Rs.5 crore ($660,000) to the Tamil Nadu chief minister’s relief fund. • The company is also manufacturing and supplying one million protective face masks across the southern state of Tamil Nadu, where it is headquartered
  • 14. 6. Vedanta Limited • Vedanta Ltd. has contributed Rs 101 crore to the Prime Minister's Citizen Assistance and Relief in Emergency Situations (PM-CARES) Fund. • This contribution to PM-CARE fund will complement Vedanta’s earlier commitment of creating a Rs 100- crore corpus catering to three specific areas– livelihood of the daily wage workers across the nation, preventive health care, support to all its employees and contract partners across its plant locations
  • 15. 7. JSW Group • JSW Group, an Indian business conglomerate in metals and mining has announced contributing Rs 100 crores to the prime minister’s citizen assistance and relief in emergency situations (PM-CARES) fund in the light of the ongoing Coronavirus outbreak. • The company has also said that it will convert some of its facilities into isolation wards, limiting the stress on community hospitals.
  • 16. 8. Adani Group • Mr. Gautam Adani, Chairman of the Adani Group, said that Adani Foundation, the group’s CSR-arm donated Rs. 100 crores (USD 15.62 Mn) to the PM’s Citizen Assistance and Relief in Emergency Situations Fund (PM CARES Fund). The aid was aimed at helping the government in procuring essential relief material testing Novel Corona infected people and protective gears for frontline heroes such as healthcare professionals and security personnel.
  • 17. 9. ITC Ltd. • ITC chairman Sanjiv Puri on Friday announced the conglomerate has set up Rs 150 crore COVID-19 contingency fund for vulnerable sections of society. • This fund will be used to provide relief to most vulnerable section of the society, provide assistance to rural healthcare and even provide protective gear for medical staff.
  • 18. 10. Larsen & Toubro (L&T) • Engineering and construction giant Larsen & Toubro (L&T) on Monday announced Rs 150 crore donation to the PM-CARES Fund to fight the coronavirus outbreak and said it has set aside over Rs 500 crore per month to support about 1.60 lakh contract workers.
  • 19. 11. Paytm Ltd. • Paytm had earlier announced it aims to contribute Rs 500 crore to the PM-CARES Fund. It had said for every contribution or any other payment made on Paytm using the wallet, UPI or Paytm Bank debit card, it will contribute an extra up to Rs 10.
  • 20. Honorable Mentions • Ride-hailing major Ola -which is backed by investors such as Chinese Internet service giant Tencent - has announced a Rs. 20 crore ($2.7 million) fund for its drivers called “Drive the Driver” Fund. • Billionaire banker Uday Kotak – who founded and runs Kotak Mahindra Bank - has made a personal donation of Rs. 25 crores ($3.3 million) to the prime minister’s fund. • Indian decorative paints major Asian Paints, which is controlled by three billionaire families, has announced a Rs. 35 crore ($5 million) fund for central and state relief efforts. • Bollywood actor Akshay Kumar, who was ranked by Forbes as the fourth-highest paid actor in 2019 with $65 million in earnings, has committed Rs. 25 crores ($3.3 million) to the prime minister’s welfare fund.
  • 21. • The country’s richest sporting body–the Board of Cricket Control in India (BCCI)–has also announced a Rs. 51 crore ($7 million) contribution to the prime minister’s relief fund. • Bhushan Kumar, who heads the Bollywood film studio T- Series, said he will be donating a sum of Rs 11 crores to PM-CARES Fund. • Truck maker Ashok Leyland–owned by the billionaire Hinduja brothers–is supplying masks, gloves, hand wash, sanitizers and protective gear for healthcare workers. • Japanese paint maker Nippon Paint is providing financial assistance to more than 1,000 painters by providing a digital currency card that be used to buy essential items. • Indian software major Infosys, too, joined the Covid-19 fight with a Rs 100 crore donation. • Hero Cycles has set aside Rs 100 crore as a contingency fund to address and mitigate the impact of the coronavirus pandemic on partners and the community.
  • 22. Thank You !Stay Home, Stay Safe !