COCA COLA PROFILE ,SUPPLY CHAIN, MARKETING AND ADVERTISING, FINANCIAL ANALYSIS, corporate social responsibility, swot analysis,online marketing

1. Coca cola India and worldwide
presentation
BY VITHAL TOMAR and team
Students of RUDRA INSTITUTE OF
TECHNOLOGY MEERUT ROAD
BBA DEPT

3. COMPANY PROFILE
 TYPE : PUBLIC & PRIVATE
 INDUSTRY: SOFT DRINKS,FRUIT, JUICES,ENERGY
DRINKS,TEA&COFFEE
 FOUNDED: 1886
 FOUNDER: ESA GRIGGS CANDLER ,
JOHN PEMBERTEN
 HEADQUATERS: ATLANTA, GEORGIA(U.S)
 AREA: WORLDWIDE(200 COUNTRIES)
 CEO: MUHTHAR KENT
 WEBSITE: WWW.COCACOLACOMPANY.COM

4. MUHTHAR KENT
C E O & Chairman of COCA COLA

5.  To Refresh the World.
 To Inspire Moments of Optimism.
 To Create Value and Make a Difference.
 The Coca Cola promise says, quite simply,
that “The Coca Cola Company exists to
benefit and refresh everyone who is
touched by our business”.
MISSION

7. Venkatesh Kini
President, Coca-Cola
India and South West
Asia

8. 24 company-owned bottling operations.25
franchisee-owned bottling operations. Employs
employment for more than 1,50,000 people in India.
1993 to 2003, Coca-Cola invested more than US$1
billion in India. Coca-Cola India achieved 39%
volume growth and 23% industry growth.
Coca Cola in India
Head Office at Enkay Tower, Industrial Area , Udog
Vihar, Phase 5,Gurgaon (HARAYANA)

9. Coca-Cola came to India in the year 1956. Since India
had not any Foreign Exchange Act, Coca-Cola made
huge money operating under 100% foreign equity and
it was restricted in India in the year 1977.
In 1993 Coca-Cola re-entered after government
approval, due to the new liberalization policies that
were coming to India.
In 1999, Coca-Cola bought India’s top soft drink
brand, which includes Thumbs up , Limca , Gold
Spot, Citra and Maaza.
History of Coca Cola in India

10. PRODUCTS
 Carbonated soft drinks
 Juices
 Energy drinks
 Tea & coffee
 Water & soda

11.  Coca Cola is the largest producing and selling
company of beverages.
 It has more than 500 sparking and still brands.
 It sells 8 billion serving in a day in more than 200
countries with over 3500 products.
 Coca Cola is largest beverages company refreshing
consumers.
 Coke Classic is the largest selling brand of Coca Cola
company and generates a major part of revenue.
 Thumbs Up and Sprite is king of Indian market.

12. Brands

13. Supply chain of coca cola

14. 33%
67%
packaged water segment
coca cola(kinley)
others(bislari)
38%
62%
fruit drinks
coca cola others
56.7%
34.1%
9.2%carbonated soft drink
Coca Cola Pepsico
Market share of Coca Cola in
India

15. `
INDIAN

17. Types of Coca Cola marketing
 Television marketing(brand ambassadors
creative adds.)
 Offline marketing (schools, cinemas, parks,
walls, shops, posters etc.)
 Online marketing
(social sites, You tube & other websites.)
 Sports & physical activity marketing
 Packaging, street signs, trucks , vending
machines

18. 2015

20. Online Marketing

22. Coca Cola Financial Analysis

23. Period Ending Dec 31, 2014 Dec 31, 2013 Dec 31, 2012
Assets
Current Assets
Cash And Cash Equivalents 8,958,000 10,414,000 8,442,000
Short Term Investments 12,717,000 9,854,000 8,109,000
Net Receivables 4,466,000 4,873,000 4,759,000
Inventory 3,100,000 3,277,000 3,264,000
Other Current Assets 3,745,000 2,886,000 5,754,000
Total Current Assets 32,986,000 31,304,000 30,328,000
Long Term Investments 13,625,000 11,512,000 10,448,000
Property Plant and Equipment 14,633,000 14,967,000 14,476,000
Goodwill 12,100,000 12,312,000 12,255,000
Intangible Assets 14,272,000 15,299,000 15,082,000
Accumulated Amortization - - -
Other Assets 4,407,000 4,661,000 3,585,000
Deferred Long Term Asset
Charges
- - -
Total Assets 92,023,000 90,055,000 86,174,000

24. Accounts Payable 9,634,000 9,886,000 9,151,000
Short/Current Long Term
Debt
22,682,000 17,925,000 17,874,000
Other Current Liabilities 58,000 - 796,000
Total Current Liabilities 32,374,000 27,811,000 27,821,000
Long Term Debt 19,063,000 19,154,000 14,736,000
Other Liabilities 4,389,000 3,498,000 5,468,000
Deferred Long Term Liability
Charges
5,636,000 6,152,000 4,981,000
Minority Interest 241,000 267,000 378,000
Negative Goodwill - - -
Total Liabilities 61,703,000 56,882,000 53,384,000
Stockholders' Equity
Misc Stocks Options Warrants - - -
Redeemable Preferred Stock - - -
Preferred Stock - - -
Common Stock 1,760,000 1,760,000 1,760,000
Retained Earnings 63,408,000 61,660,000 58,045,000
Treasury Stock (42,225,000) (39,091,000) (35,009,000)
Capital Surplus 13,154,000 12,276,000 11,379,000
Other Stockholder Equity (5,777,000) (3,432,000) (3,385,000)
Total Stockholder Equity 30,320,000 33,173,000 32,790,000

25. 0
10000
20000
30000
40000
50000
60000
2012 (in miilion) 2013 2014
Revenue Net income Expenses

26. 7
6
5
4
3
2
1

28. Types of factors
Favorable Unfavorable
 Wide range of products
 Strong revenue growth
 81.6 billion brand value
 Increasing water bottled
demand
 Growing beverages
consumption
 India is world sixth largest
market
 Negative publicity
 Dependence on bottling
partners
 Significant focus on
carbonated drinks
 Intense competition
 Local brands in different
countries
 Changing consumption
trends
Opportunities Threats
Strength weakness
InternalExternal

29. ACHIEVEMENTS
 Coca Cola India won the Delhi Government’s
Bhagidari Award for it’s efforts in Water
Conservation and Community Development.
 The World Environment Foundation (WEF)
conferred the “Golden Peacock Environment
Management Special Commendation” for the
year 2006.
 Coca Cola Worldwide had gained ISO 14001
certificate is the internationally recognized
standard of Environmental Management.

36. THANKYOU
A presentation by