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Digital Marketing Trends for 2013    Jamie Brighton | Product Marketing Manager Adobe#MetricsNotMyths© 2013 Adobe Systems ...
Changing the                                    world                                   through                           ...
 70%                                                                believe                                              ...
What are we talking about today?          700     50:5 60%#MetricsNotMyths© 2013 Adobe Systems Incorporated.   All Rights ...
2013 is the year of                 content – creating,                    optimising and                 marketing conten...
What do you regard as the most  What do you regard as the most important opportunity in 2013? important opportunity in 201...
What do you regard as the most important opportunity for 2013?“                Content marketing:                 it’s in ...
Capitalising on                engagement:           increasing conversion              from earned and                own...
Which three digital-related areas are the top priorities for your organisation in 2013?#MetricsNotMyths© 2013 Adobe System...
Great content,                 spread through               social channels and               consumed anywhere#MetricsNot...
Which three digital-related areas are the top priorities for your clients in 2013?#MetricsNotMyths© 2013 Adobe Systems Inc...
Investec CHALLENGE •Publishing timely market and product information tailored to local markets worldwide •Delivering seaml...
Inspired content +              informed algorithms                – excitement for                       2013#MetricsNotM...
Most exciting digital opportunities#MetricsNotMyths© 2013 Adobe Systems Incorporated.   All Rights Reserved.Adobe Confiden...
RSA Group                                      Laithwaite’s     Barclays    59% increase in ISA application conversions ...
CMO and CXO? The             role of marketing in             customer experience                 management#MetricsNotMyt...
What needs to change in your marketing team in 2013?#MetricsNotMyths© 2013 Adobe Systems Incorporated.   All Rights Reserv...
PI-shaped marketers              shall inherit the                digital earth#MetricsNotMyths© 2013 Adobe Systems Incorp...
What will change in your marketing approach in 2013?#MetricsNotMyths© 2013 Adobe Systems Incorporated.   All Rights Reserv...
T                                               π#MetricsNotMyths© 2013 Adobe Systems Incorporated.   All Rights Reserved....
Omnichannel                      consumers on the                      march – priorities                        for a mob...
Beyond 2013?#MetricsNotMyths© 2013 Adobe Systems Incorporated.   All Rights Reserved.Adobe Confidential.
Dollar Thrifty   Optimized                 online ad   spend   Reducedtime on   Search keyboard   bidding   Targeted Em...
My predictions for 2013    Predic                                                       NPS     tive#MetricsNotMyths© 2013...
Changing the                                    world                                   through                           ...
#MetricsNotMyths© 2013 Adobe Systems Incorporated.   All Rights Reserved.                                                 ...
mie Brighton om ghton eports/quarterly-digital-intelligence-briefin   #MetricsNotMyths   © 2013 Adobe Systems Incorporated...
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The Top Digital Marketing Trends for 2013, Jamie Brighton, Product Marketing Manager, Adobe

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Technology for Marketing & Advertising 2013, 26-27 February 2013, Earl's Court 2, London

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The Top Digital Marketing Trends for 2013, Jamie Brighton, Product Marketing Manager, Adobe

  1. 1. Digital Marketing Trends for 2013 Jamie Brighton | Product Marketing Manager Adobe#MetricsNotMyths© 2013 Adobe Systems Incorporated. All Rights Reserved. 1Adobe Confidential.
  2. 2. Changing the world through digital experiences#MetricsNotMyths© 2013 Adobe Systems Incorporated. All Rights Reserved.Adobe Confidential.
  3. 3.  70% believe marketers are disconnected from business results  69% believe marketers live too much in their creative and social media bubbleSource: Fournaise Marketing Group. July 12,  “Marketers will#MetricsNotMyths2012© 2013 Adobe Systems Incorporated.Adobe Confidential. All Rights Reserved. have to understand
  4. 4. What are we talking about today? 700 50:5 60%#MetricsNotMyths© 2013 Adobe Systems Incorporated. All Rights Reserved. 4Adobe Confidential.
  5. 5. 2013 is the year of content – creating, optimising and marketing content#MetricsNotMyths© 2013 Adobe Systems Incorporated. All Rights Reserved. 5Adobe Confidential.
  6. 6. What do you regard as the most What do you regard as the most important opportunity in 2013? important opportunity in 2013?#MetricsNotMyths© 2013 Adobe Systems Incorporated. All Rights Reserved.Adobe Confidential.
  7. 7. What do you regard as the most important opportunity for 2013?“ Content marketing: it’s in the realm of ‘marketing without ” marketing’, building soft power and social gravity for#MetricsNotMyths a brand through© 2013 Adobe Systems Incorporated.Adobe Confidential. All Rights Reserved. 7
  8. 8. Capitalising on engagement: increasing conversion from earned and owned media#MetricsNotMyths© 2013 Adobe Systems Incorporated. All Rights Reserved. 8Adobe Confidential.
  9. 9. Which three digital-related areas are the top priorities for your organisation in 2013?#MetricsNotMyths© 2013 Adobe Systems Incorporated. All Rights Reserved.Adobe Confidential.
  10. 10. Great content, spread through social channels and consumed anywhere#MetricsNotMyths© 2013 Adobe Systems Incorporated. All Rights Reserved. 10Adobe Confidential.
  11. 11. Which three digital-related areas are the top priorities for your clients in 2013?#MetricsNotMyths© 2013 Adobe Systems Incorporated. All Rights Reserved.Adobe Confidential.
  12. 12. Investec CHALLENGE •Publishing timely market and product information tailored to local markets worldwide •Delivering seamless, consistent brand and user experience •Responding quickly to fast-changing market conditions BENEFITS •Enabled rapid, localised response to changing market conditions and opportunities •Improved Investec’s ability to project and leverage its brand •Doubles traffic and provided a foundation for an enhanced mobile channel#MetricsNotMyths© 2013 Adobe Systems Incorporated. All Rights Reserved.Adobe Confidential.
  13. 13. Inspired content + informed algorithms – excitement for 2013#MetricsNotMyths© 2013 Adobe Systems Incorporated. All Rights Reserved. 13Adobe Confidential.
  14. 14. Most exciting digital opportunities#MetricsNotMyths© 2013 Adobe Systems Incorporated. All Rights Reserved.Adobe Confidential.
  15. 15. RSA Group Laithwaite’s Barclays  59% increase in ISA application conversions 4%increase  Increased  59% increase in sales. conversions in ISA from new applicati customers on by 29% conversi  And overall ons revenue by#MetricsNotMyths© 2013 Adobe Systems Incorporated.Adobe Confidential. 11% All Rights Reserved.
  16. 16. CMO and CXO? The role of marketing in customer experience management#MetricsNotMyths© 2013 Adobe Systems Incorporated. All Rights Reserved. 17Adobe Confidential.
  17. 17. What needs to change in your marketing team in 2013?#MetricsNotMyths© 2013 Adobe Systems Incorporated. All Rights Reserved.Adobe Confidential.
  18. 18. PI-shaped marketers shall inherit the digital earth#MetricsNotMyths© 2013 Adobe Systems Incorporated. All Rights Reserved. 19Adobe Confidential.
  19. 19. What will change in your marketing approach in 2013?#MetricsNotMyths© 2013 Adobe Systems Incorporated. All Rights Reserved.Adobe Confidential.
  20. 20. T π#MetricsNotMyths© 2013 Adobe Systems Incorporated. All Rights Reserved. 21Adobe Confidential.
  21. 21. Omnichannel consumers on the march – priorities for a mobile customer base#MetricsNotMyths© 2013 Adobe Systems Incorporated. All Rights Reserved. 22Adobe Confidential.
  22. 22. Beyond 2013?#MetricsNotMyths© 2013 Adobe Systems Incorporated. All Rights Reserved.Adobe Confidential.
  23. 23. Dollar Thrifty  Optimized online ad spend  Reducedtime on Search keyboard bidding  Targeted Email have a 50% higher open rates  Targeted content is clicked 43% more than randomly served content  Connected online behaviour to real- world interactions in branch#MetricsNotMyths© 2013 Adobe Systems Incorporated. All Rights Reserved.Adobe Confidential.
  24. 24. My predictions for 2013 Predic NPS tive#MetricsNotMyths© 2013 Adobe Systems Incorporated. All Rights Reserved. 25Adobe Confidential.
  25. 25. Changing the world through digital experiences#MetricsNotMyths© 2013 Adobe Systems Incorporated. All Rights Reserved.Adobe Confidential.
  26. 26. #MetricsNotMyths© 2013 Adobe Systems Incorporated. All Rights Reserved. 27Adobe Confidential.
  27. 27. mie Brighton om ghton eports/quarterly-digital-intelligence-briefin #MetricsNotMyths © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

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