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tom salmonmarketing director
the anatomy of a large-scale hypertextualweb search enginesergey brin and lawrence page, 1998
blogs at the end of 2011     million
facebook users million
twitter usersmillion
search at the heart of creative
the new formula for search 1.a different view of creative content• Engages the right audience   • Useful, solving a real  ...
in brief• search has changed• brand & social signals are crucial for search  engines• creative content should be used stra...
thank you@tominleeds@epiphanysearch
Search Marketing Theatre; The New Formula for Search. How innovative search strategies have interesting, creative and rema...
Search Marketing Theatre; The New Formula for Search. How innovative search strategies have interesting, creative and rema...
Search Marketing Theatre; The New Formula for Search. How innovative search strategies have interesting, creative and rema...
Search Marketing Theatre; The New Formula for Search. How innovative search strategies have interesting, creative and rema...
Search Marketing Theatre; The New Formula for Search. How innovative search strategies have interesting, creative and rema...
Search Marketing Theatre; The New Formula for Search. How innovative search strategies have interesting, creative and rema...
Search Marketing Theatre; The New Formula for Search. How innovative search strategies have interesting, creative and rema...
Search Marketing Theatre; The New Formula for Search. How innovative search strategies have interesting, creative and rema...
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Search Marketing Theatre; The New Formula for Search. How innovative search strategies have interesting, creative and remarkable content at their heart

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Search Marketing Theatre; The New Formula for Search. How innovative search strategies have interesting, creative and remarkable content at their heart

  1. 1. tom salmonmarketing director
  2. 2. the anatomy of a large-scale hypertextualweb search enginesergey brin and lawrence page, 1998
  3. 3. blogs at the end of 2011 million
  4. 4. facebook users million
  5. 5. twitter usersmillion
  6. 6. search at the heart of creative
  7. 7. the new formula for search 1.a different view of creative content• Engages the right audience • Useful, solving a real whereever they are on the problem or identifying an web. unknown need.• Competes for finite • Interesting, funny, entertain consumer attention. ing, timely.• Continuous and always on. • Online, sharable.• Gets the right links. • Seeded appropriately• Leverages value by being (authority and targeted driven by data. networks).• Part of a wider brand • Understanding marketing and search aggregation, communities strategy. and platforms.
  8. 8. in brief• search has changed• brand & social signals are crucial for search engines• creative content should be used strategically develop a community around your brand• networks are everything• it’s a truly exciting time to be in search• the time to change your approach is now
  9. 9. thank you@tominleeds@epiphanysearch

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