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Presentation titleThe route from local to globalBrant LongGlobal Brand Director29 February 2012
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© Simon Sait on Flickr   © Hotnacho on Flickr                                            12
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UK 2006-07      15
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Value Recovery, UK 2011                                             Industrial conference programme UK 2010               ...
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My strategic imperatives• Modernise marketing• Go global• Build (and differentiate) our brand                             ...
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‘It would be great to see what others are doing’‘I couldn’t find what I was looking for’            ‘When are we getting n...
Three key challenges1. Location2. Location3. Location                       32
Requirements1. A place2. Less (or no) friction3. Keep it fresh4. Look like us                           33
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The journeyFrom                 To• Brand management   • Asset management• Brand police       • Brand champions• Coax and ...
Redefine ROI*• Culture - Allay fears of digitisation and globalisation - Revitalise the teams - Create a community - Recog...
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Mumbai    53
Paris   54
Toronto     55
Sydney    56
Los Angeles         57
What’s next? Four things           What                                          How                                    Wh...
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CRM & Multi-Channel Marketing Theatre: The route from local to global

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CRM & Multi-Channel Marketing Theatre: The route from local to global

  1. 1. 1
  2. 2. Presentation titleThe route from local to globalBrant LongGlobal Brand Director29 February 2012
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  12. 12. © Simon Sait on Flickr © Hotnacho on Flickr 12
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  15. 15. UK 2006-07 15
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  17. 17. Value Recovery, UK 2011 Industrial conference programme UK 2010 Dublin Jan 2011 Midwest Markets postcards (US) 2011 UK 2011 17
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  24. 24. My strategic imperatives• Modernise marketing• Go global• Build (and differentiate) our brand 24
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  31. 31. ‘It would be great to see what others are doing’‘I couldn’t find what I was looking for’ ‘When are we getting new templates?’‘Do we have to use these images?’ ‘Boring’ 31
  32. 32. Three key challenges1. Location2. Location3. Location 32
  33. 33. Requirements1. A place2. Less (or no) friction3. Keep it fresh4. Look like us 33
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  38. 38. The journeyFrom To• Brand management • Asset management• Brand police • Brand champions• Coax and cajole • Command and control• Library • Sitting room 38
  39. 39. Redefine ROI*• Culture - Allay fears of digitisation and globalisation - Revitalise the teams - Create a community - Recognise and celebrate• Quality - Use the power of visuals - Stimulate and set free - Do fewer things better* Return on intangibles 39
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  53. 53. Mumbai 53
  54. 54. Paris 54
  55. 55. Toronto 55
  56. 56. Sydney 56
  57. 57. Los Angeles 57
  58. 58. What’s next? Four things What How Who When1. Identity system update Guidance, guidelines and design intent files Global By year end Local global Spatial Solutions experts can2. Connect with GSS bring extra value to client pitches and Country Now campaigns http://www.joneslanglasalle.com/pages/gsssolutions.aspx3. Share best practice integrated/branded Examples from US, Russia, India Global/country Now marketing campaigns4. Integration with online Leverage the online platform Global/country In progress property systems 58

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