Master Builders for the 21st Century: Kipum Lee at TEDxCLE

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Kipum (Kip) Lee is a doctoral candidate in the Department of Design and Innovation at the Weatherhead School of Management, Case Western Reserve University. He is interested in what it means for organizations and systems in general to be beautiful. At the Weatherhead, he teaches the graduate level courses, “Identifying Design Opportunities” and “Information, Technology and Systems,” to MBA and engineering students.
Prior to doctoral studies, he worked as an interaction and service designer at IDEO, frog, and Marriott International. At frog, he helped with Project Masiluleke, an ongoing initiative that uses mobile technology and home testing kits to address the HIV/AIDS epidemic in South Africa. At Marriott, he managed the UX group’s first ethnographic-type research initiative, facilitated the redesign of the UX product development process, and led the interaction design work for on-property digital guest services as well as Marriott’s first mobile platform. More importantly, he worked closely with the Senior Vice President of Digital/eCommerce Strategy to shape strategic arguments – made to C-level executives and board members – about future digital products and services.
He lives in Cleveland Heights, OH where he enjoys playing his 714 Taylor guitar, reading, and watching Korean dramas with his wife, Bessie.
Kip holds a BAS in biomedical sciences from the University of Pennsylvania and a MDes in interaction design from Carnegie Mellon University.
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

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Master Builders for the 21st Century: Kipum Lee at TEDxCLE

  1. 1. MASTER BUILDERS FORTHE 21ST CENTURYMARCH 21, 2013Kip LeePhD CandidateDepartment of Design & InnovationWeatherhead School of Management, Case Western Reserve UniversityCLE
  2. 2. http://www.trainweb.org/railpix/ampix/new-seat.jpg CLE
  3. 3. CLETim Brown’s Change By Design (2009)DESIGNTHINKINGNEW DISTINCTION:DESIGN
  4. 4. CLEDESIGNDESIGNTHINKINGTHING MADEART THATGUIDES THEMAKINGNEW DISTINCTION: ANCIENT DISTINCTION:
  5. 5. CLEARCHITECTON ART THATGUIDES THEMAKINGRichard Buchanan’s “Rhetoric, Humanism, and Design” (1995)THING MADE
  6. 6. CLELOGOS
  7. 7. LOGOS:Various essays and books by the philosopher, Richard McKeon CLEWORDS THINGS ACTIONS THOUGHTS
  8. 8. WORDS, TEXT AS IMAGE, SIGNS/SYMBOLS:THINGS ACTIONS THOUGHTSCLEWORDScommunicationdesign
  9. 9. ARTIFACTS:THINGSCLEWORDSACTIONS THOUGHTSindustrialdesigncommunicationdesign
  10. 10. EXPERIENCE, SERVICES, PROCESSES:THINGSCLEACTIONSWORDSTHOUGHTSinteractiondesignindustrialdesigncommunicationdesign
  11. 11. CLETHOUGHTSTHINGS ACTIONSWORDSENVIRONMENTS:systemsdesigninteractiondesignindustrialdesigncommunicationdesign
  12. 12. CLETHOUGHTSTHINGS ACTIONSWORDS4 ORDERS OF DESIGN:signs & symbolstypographygraphic designmarketingmass communicationartifactsgoodsmanufacturingengineeringproduct developmentinteractionsservicesuser experience (UX)processesstrategic planningenvironments & ideasmanagementculturedialogueparticipatory designVarious essays and articles by Richard Buchananinteractiondesignindustrialdesigncommunicationdesignsystemsdesign
  13. 13. SIGNS & SYMBOLS:CLEPersonal collection, “Snake & Snail” (1998) - 14” x 11”WORDS
  14. 14. CLEARTIFACTS:Personal collection, “Torque” model (2003) - 30” x 20” x 20”THINGS
  15. 15. CLEUX, SERVICES & PROCESSES:Provide opportunitiesto participate togetherin American pastimes.Provide an easy wayto share interestswith parents.Facilitate sharingin Koreanlanguage.Personal collection, “More Than Kimchi & Cash” concept validation sketches (2007)ACTIONS
  16. 16. MANAGING DESIGN & DESIGNING MANAGEMENT:http://mxconference.com CLETHOUGHTS
  17. 17. EARTH WATER FIRE AIR4 ESSENTIAL WAYS OF SEEING PRODUCTS & THE WORLD:MASTER BUILDERS MAKE CONNECTIONS:CLE
  18. 18. CONCEPT OF TRACE:CLEhttp://www.mainlesson.com/books/colum/fleece/zpage212.gif
  19. 19. TRACE AS EXPRESSION:CLE
  20. 20. TRACE AS TRANSFORMATION:CLEPersonal collection, “More Than Kimchi & Cash” (2007)
  21. 21. TRACE AS TRANSFORMATION:CLEPersonal collection, “More Than Kimchi & Cash” (2007)
  22. 22. TRACE AS IMITATION:CLEPersonal collection, “Flow/TSA” project (2007)
  23. 23. https://www.ignatius.edu/view.image?Id=4455 CLETRACE AS RESTORATION:
  24. 24. CLEhttp://med-alumni.yonsei.ac.kr/publication/image_up/223-세브란스병원.jpgTRACE AS RESTORATION:
  25. 25. CLEhttp://www.usc.edu/libraries/archives/arc/libraries/eastasian/korea/TRACE AS RESTORATION:
  26. 26. CLEhttp://fund.yonsei.ac.kr/bbs/img.asp?url=http%3A%2F%2Fdonasys.yonsei.ac.kr%2Fdonasys%2Ffiles%2Fbbs%2Fstory%2F10396782.jpgTRACE AS RESTORATION:
  27. 27. CLEPersonal collection, circa 1980TRACE AS RESTORATION:
  28. 28. WE MAKE OUR WORLDS WITH:WORDS THINGS ACTIONS THOUGHTSCLE
  29. 29. THANK YOU :)CLEKip Leekml61@case.edu@kipumhttp://placesofdesign.com

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