PROBLEM:SEARCH FOR (DESIGN) METHODOLOGIES THATENCOURAGE AUTHENTIC, UNTRIED APPROACHESTO DESIGN SOLUTIONS ULTIMATELY LEADINGTO A PERSONAL ‘SIGNATURE’ OR VOICE.
HYPOTHESIS:METHODOLOGIES THAT DISRUPT HABITUALTHINKING, CAN CREATE SPACE FOR INNOVATIONAND ORIGINALITY, AND ALLOW INDIVIDUALITYTO COME FORWARD.
CREATIVE REFERENCES (a):LENNON:PUBLIC PRIMAL THERAPY (HIGHLY PERSONAL)PICASSO:NEW WAYS OF EXPRESSING EXISTING CONTENTBURTON:CONSISTENT EXPRESSION OF OBSESSION
CREATIVE REFERENCES (a):JOBS:LOOK TO THE PAST TO KNOW THE DIRECTION FORWARDKALMAN:ITS THE DEVIATED FORM THAT DRAWS ATTENTION ANDPRODUCES SOMETHING MEMORABLELUCAS:DOING THE UNTRIED LEADS TO DISCOVERY
THE VALORIZED DESIGNER (a):The valorized designer will fuse the practical aspects of designtheory and practice with responsibility for the sociological andecological implications of their work on society and theenvironment at large.
THE VALORIZED DESIGNER (b):The designer should be prepared to play an interventionalrole and encourage clients to become pro-active in developingsustainable production practices.
THE VALORIZED DESIGNER (c):The designer needs to see his role in the broader context ofcontributing to the overall health of society and the planet.