The document discusses methodologies for encouraging original design solutions that lead to a unique personal style or voice. It hypothesizes that disrupting habitual thinking can create space for innovation by allowing individuality. It provides examples of creative references like Lennon using personal therapy and Picasso finding new ways of expressing content. The valued designer is described as fusing practical design skills with responsibility for societal and environmental impacts, encouraging sustainable practices, and seeing their role as contributing to overall societal and planetary health.

1. PROBLEM:
SEARCH FOR (DESIGN) METHODOLOGIES THAT
ENCOURAGE AUTHENTIC, UNTRIED APPROACHES
TO DESIGN SOLUTIONS ULTIMATELY LEADING
TO A PERSONAL ‘SIGNATURE’ OR VOICE.

2. HYPOTHESIS:
METHODOLOGIES THAT DISRUPT HABITUAL
THINKING, CAN CREATE SPACE FOR INNOVATION
AND ORIGINALITY, AND ALLOW INDIVIDUALITY
TO COME FORWARD.

3. CREATIVE REFERENCES (a):
LENNON:
PUBLIC PRIMAL THERAPY (HIGHLY PERSONAL)
PICASSO:
NEW WAYS OF EXPRESSING EXISTING CONTENT
BURTON:
CONSISTENT EXPRESSION OF OBSESSION

4. CREATIVE REFERENCES (a):
JOBS:
LOOK TO THE PAST TO KNOW THE DIRECTION FORWARD
KALMAN:
ITS THE DEVIATED FORM THAT DRAWS ATTENTION AND
PRODUCES SOMETHING MEMORABLE
LUCAS:
DOING THE UNTRIED LEADS TO DISCOVERY

5. THE VALORIZED DESIGNER (a):
The valorized designer will fuse the practical aspects of design
theory and practice with responsibility for the sociological and
ecological implications of their work on society and the
environment at large.

6. THE VALORIZED DESIGNER (b):
The designer should be prepared to play an interventional
role and encourage clients to become pro-active in developing
sustainable production practices.

7. THE VALORIZED DESIGNER (c):
The designer needs to see his role in the broader context of
contributing to the overall health of society and the planet.