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TAUS	
  MACHINE	
  TRANSLATION	
  SHOWCASE	
  


Hunnect’s Use Case

15:50 – 16:10
Wednesday, 10 April 2013

Sándor Sojnóczky
Hunnect
Now You Got Your MT……

I.  Background information
II.  Challenges and tasks
     1.  Retraining
     2.  Pricing
     3.  Margin calculation and quality assessment
III.  Immediate MT successes
IV.  Product specific MT engines
V.  Post-editing: success stories
VI.  What is next?
                            	
  
	
  
Now You Got Your MT……

               Background information


•      MT implementation completed in 2010
•      Language pair: English - Hungarian
•      Over 100 MT projects
•      Successful online training for post-editors
•      Growing demand for our MT solutions

                            	
  
	
  
Now You Got Your MT……
                                     Business Model – Timeframe
        (based on a TEP project of 34,000 words / 26,000 no match)

                                     Transla(on	
                                      Edi(ng	
                   Proofing	
  
                                      (12	
  days)	
                                  (4	
  days)	
               (3	
  days)	
  
C	
  
o	
         MT	
           Post-­‐edi(ng	
         Proofing	
                       Free	
  (6	
  days)	
  
s	
       (1	
  day)	
       (9	
  days)	
         (3	
  days)	
             32	
  %	
  saving	
  in	
  (me	
  

t	
  
            MT	
         Post-­‐edi(ng	
        Proofing	
                     Free	
  (6,5	
  days)	
  
          (1	
  day)	
     (8	
  days)	
       (3,5	
  days)	
              35	
  %	
  saving	
  in	
  (me	
  




                                                            Timeframe	
  
Now You Got Your MT……

         Business Model – Pricing (LSP)

   TEP                     MT/PE                         Margin %


  Margin        25%        Margin              45%        50%
  Proofing      5%
  Bilingual
                20%
   editing
                       Biling. proofing        5%          9%

                       Post-editing            30%	
      33%	
  
Translation     50%

                       Machine	
  trans.	
     20%          8%
Now You Got Your MT……

Business Model – Pricing (Post-editor)


                  TR      PE plan        PE actual	
  

  Daily	
  
 output          2,500     5,000         4,200

 Unit paid
                 1.00    0.60 (-40%)   0.60 (-40%)


Total paid
                 2,500     3,000           2,520
                          (+20%)           (+1%)
Now You Got Your MT……

               Challenges and tasks

1.     (Re)training
2.     Pricing your MT projects
3.     Margin calculation
4.     Quality assessment
	
  
	
  
Now You Got Your MT……

                    Retraining activities

       •  Content selection
         •    Post-edited content
         •    New translated materials
       •  Frequency
         •    Build a routine
                                	
  
	
  
Now You Got Your MT……

                Pricing your MT projects

       §  Pricing matrix based on
         •  Raw MT output assessed (error typology)
         •  Post-editor’s feedback on
            •  Raw output
            •  Post-editing tasks


                            	
  
	
  
Now You Got Your MT……

     Margin calculation and quality
             assessment

•  Margins
  •  Plan vs. actual margins
  •  The sliding scale (not for all)


•  Quality assessment
Now You Got Your MT……

              Immediate successes

•    IT (software)
•    Technical content
•    Electronic equipment
•    Controlled Language
Now You Got Your MT……

                Further improvements

       •  Product vs. domain-specific MT engines
       •  Product-specific aids
       •  Retraining, retraining…
       	
  
	
  
Now You Got Your MT……

             Post-editing: success stories

       •  How to achieve targets?

       •  How we measure success?


	
  
Now You Got Your MT……

  What is next?




       	
  
                    	
  
TAUS	
  MACHINE	
  TRANSLATION	
  SHOWCASE	
  


TAUS Dynamic Quality Framework
Tools

15:50 – 16:10
Wednesday, 10 April 2013

Rahzeb Choudhury
TAUS
Metrics	
  




    This slide may not be used or copied without permission from TAUS
Metrics:	
  Dynamic	
  Quality	
  Framework	
  
•    We need to go up and down in quality and the translation
     industry’s use of quality evaluation models and metrics
     needed to reflect this,
•    We need industry benchmarking to strengthen and
     improve the credibility of quality assurance processes,
•    We need to lower cost of quality assurance at buyers and
     providers.

"    We achieve this through an industry shared
      knowledge base and shared tools
      for benchmarking.
Metrics:	
  DQF	
  
 ü     CA	
  Technologies	
  
 ü     Cisco	
  
 ü     Dell	
  
 ü     EMC	
  
 ü     eBay	
  	
  
 ü     Google	
  
 ü     HewleN	
  Packard	
  
 ü     Intel	
  
 ü     Medtronic	
  
 ü     MicrosoQ	
  
 ü     Oracle	
  
 ü     Philips	
  
 ü     PTC	
  
 ü     Siemens	
  
 ü     Spil	
  Games	
  
 ü     Yahoo!	
  
 	
  
 	
  
 	
  
Metrics:	
  Best	
  Prac8ces	
  
Metrics:	
  Appropriateness	
  
Metrics:	
  Tools	
  
Metrics:	
  Repor8ng	
  

 ü  See	
  how	
  you	
  compare	
  against	
  peers	
  
 ü  Drill	
  down	
  to	
  see	
  the	
  impact	
  of	
  individuals	
  	
  
 ü  Assess	
  correla(on	
  between	
  automated	
  metrics	
  and	
  
     human	
  evalua(on	
  
 ü  Shared	
  learning	
  to	
  feed	
  fundamental	
  research	
  
 	
  
 	
  
 Apply	
  objec8ve	
  criteria	
  and	
  raise	
  the	
  credibility	
  of	
  
 transla8on	
  quality	
  assurance	
  func8on	
  across	
  the	
  
 industry	
  
Metrics:	
  Common	
  Goals	
  

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TAUS MT SHOWCASE, Hunnect’s Use Case, Sándor Sojnóczky, Hunnect, 10 April 2013

  • 1. TAUS  MACHINE  TRANSLATION  SHOWCASE   Hunnect’s Use Case 15:50 – 16:10 Wednesday, 10 April 2013 Sándor Sojnóczky Hunnect
  • 2. Now You Got Your MT…… I.  Background information II.  Challenges and tasks 1.  Retraining 2.  Pricing 3.  Margin calculation and quality assessment III.  Immediate MT successes IV.  Product specific MT engines V.  Post-editing: success stories VI.  What is next?    
  • 3. Now You Got Your MT…… Background information •  MT implementation completed in 2010 •  Language pair: English - Hungarian •  Over 100 MT projects •  Successful online training for post-editors •  Growing demand for our MT solutions    
  • 4. Now You Got Your MT…… Business Model – Timeframe (based on a TEP project of 34,000 words / 26,000 no match) Transla(on   Edi(ng   Proofing   (12  days)   (4  days)   (3  days)   C   o   MT   Post-­‐edi(ng   Proofing   Free  (6  days)   s   (1  day)   (9  days)   (3  days)   32  %  saving  in  (me   t   MT   Post-­‐edi(ng   Proofing   Free  (6,5  days)   (1  day)   (8  days)   (3,5  days)   35  %  saving  in  (me   Timeframe  
  • 5. Now You Got Your MT…… Business Model – Pricing (LSP) TEP MT/PE Margin % Margin 25% Margin 45% 50% Proofing 5% Bilingual 20% editing Biling. proofing 5% 9% Post-editing 30%   33%   Translation 50% Machine  trans.   20% 8%
  • 6. Now You Got Your MT…… Business Model – Pricing (Post-editor) TR PE plan PE actual   Daily   output 2,500 5,000 4,200 Unit paid 1.00 0.60 (-40%) 0.60 (-40%) Total paid 2,500 3,000 2,520 (+20%) (+1%)
  • 7. Now You Got Your MT…… Challenges and tasks 1.  (Re)training 2.  Pricing your MT projects 3.  Margin calculation 4.  Quality assessment    
  • 8. Now You Got Your MT…… Retraining activities •  Content selection •  Post-edited content •  New translated materials •  Frequency •  Build a routine    
  • 9. Now You Got Your MT…… Pricing your MT projects §  Pricing matrix based on •  Raw MT output assessed (error typology) •  Post-editor’s feedback on •  Raw output •  Post-editing tasks    
  • 10. Now You Got Your MT…… Margin calculation and quality assessment •  Margins •  Plan vs. actual margins •  The sliding scale (not for all) •  Quality assessment
  • 11. Now You Got Your MT…… Immediate successes •  IT (software) •  Technical content •  Electronic equipment •  Controlled Language
  • 12. Now You Got Your MT…… Further improvements •  Product vs. domain-specific MT engines •  Product-specific aids •  Retraining, retraining…    
  • 13. Now You Got Your MT…… Post-editing: success stories •  How to achieve targets? •  How we measure success?  
  • 14.
  • 15. Now You Got Your MT…… What is next?    
  • 16. TAUS  MACHINE  TRANSLATION  SHOWCASE   TAUS Dynamic Quality Framework Tools 15:50 – 16:10 Wednesday, 10 April 2013 Rahzeb Choudhury TAUS
  • 17. Metrics   This slide may not be used or copied without permission from TAUS
  • 18. Metrics:  Dynamic  Quality  Framework   •  We need to go up and down in quality and the translation industry’s use of quality evaluation models and metrics needed to reflect this, •  We need industry benchmarking to strengthen and improve the credibility of quality assurance processes, •  We need to lower cost of quality assurance at buyers and providers. " We achieve this through an industry shared knowledge base and shared tools for benchmarking.
  • 19. Metrics:  DQF   ü  CA  Technologies   ü  Cisco   ü  Dell   ü  EMC   ü  eBay     ü  Google   ü  HewleN  Packard   ü  Intel   ü  Medtronic   ü  MicrosoQ   ü  Oracle   ü  Philips   ü  PTC   ü  Siemens   ü  Spil  Games   ü  Yahoo!        
  • 23. Metrics:  Repor8ng   ü  See  how  you  compare  against  peers   ü  Drill  down  to  see  the  impact  of  individuals     ü  Assess  correla(on  between  automated  metrics  and   human  evalua(on   ü  Shared  learning  to  feed  fundamental  research       Apply  objec8ve  criteria  and  raise  the  credibility  of   transla8on  quality  assurance  func8on  across  the   industry