seminar presentation presented to Prof. Dr.N.B.Jumani by Mujtaba Ahmad Awan

1. Media Production: Managing the
Media development
Mujtaba Ahmad Awan

2. STEPS FOR MEDIA PRODUCTION

3. Media
• The term media is defined as "one of the
means or channels of general communication
in society, as newspapers, radio, television etc

5. Production
• Production is the process of creating a media
product

6. Conti…..
• The processes and methods used to transform
tangible inputs (raw materials, semi-finished
goods, subassemblies) and intangible inputs
(ideas, information, knowledge) into goods or
services. ...

7. INSTRUCTIONAL MEDIA PRODUCTION
MANAGEMENT
Media production is the process
of bringing to life the instructional designer’s
plans and specifications
• An instructional designer conducts the necessary
analyses, develops the goal and objectives,
specifies the activities, and determines the
appropriate evaluation procedures through
media that will provide the instruction support

9. THE PRODUCTION PROCESS
PHASES IN MEDIA PROJECT
• PRE-PRODUCTION: Planning Phases, when the teams look at
what needs to be accomplished and decides how to make it happen
• PRODUCTION: involves design and development, when
the plans are put into action and the final product is completed
• POST-PRODUCTION: distribution, integration, and archiving of
the product, when the product its formatted for distribution

10. ORGANIZING A PRODUCTION TEAM
Management: The organizational aspect of the production.
Managers take responsibility for getting things accomplished
within the constraints of the resources available
Direction :The guiding force that suggest how the resources
available will be used to create the finished product(Directors are
the individuals who establish the artistic guidelines and style for
the product)
Artist: The individuals who apply their creative skills to the
product

11. CONTI…
• Production manager
• Subject matter expert (SME)
• Writer
• Art director
• Graphic artist
• Sound designer
• Video director
• Video editor
• Interface designer
• Programmer
• Talent/actor

12. PRODUCTION MANAGEMENT
• Parameters include a timeframe and a given set of
available resources (including access to tools, the skill
of production
team members, and money)
• MANAGEMENT includes maintaining communication
among project’s participants and stakeholders
• THE GOAL is to complete a project that is of the highest
quality “on time and under budget

13. CONCLUSION
• Depending on the work setting, an instructional designer may either
submit plans and specifications to an instructional media production
team or may be an integral part of that team. In either case, an
instructional designer must have some idea of how instructional
media are produced in order to maintain appropriate expectations for
the finished product. There are three phases to any production
project: pre-production, production, and post-production. In pre-
production, a production team is formed that consists of managers,
directors, and artists. Management is responsible for project
organization, timing, and the deployment of resources. Directors are
responsible for the “look and feel” of the product. Artists create the
elements necessary for the project’s completion. A project is usually
instigated at the request of a client, and the client’s satisfaction with
the project is in large part a measure of its success