1.
Team NextG
1 | P a g e
Plastic pollution is one of the pressing issues globally nowadays. According to prediction, the
rising of plastics use will result in more plastics than fishes in the world’s oceans by 2050.
Unfortunately, Bangladesh ranked 10th in the list of most plastic contaminating nations in the
world. One of the reasons for this pollution problem is single-use-throw-away culture.1
A study
found that the plastic recycling process is not maintained properly in Bangladesh. Only around
28% of recyclable is being recycled every year, leaving 72% potential plastic waste.2
These
unprocessed plastics wastes are responsible for human health, waterlogging in major cities and
environment pollution.3
In a survey, plastic products were summing up to 70% of total waste
in four beaches (Inani Beach, Laboni Beach, Anada Bazar Beach, and Patenga Beach) of
Bangladesh.4
1
https://www.thedailystar.net/opinion/environment/news/alarming-plastic-pollution-the-bay-
bengal-1784278
2
https://www.thefinancialexpress.com.bd/views/plastic-pollution-1546964477
3
http://www.newagebd.net/article/83179/plastic-pollution-poses-threat-to-bangladesh
4
https://www.dhakatribune.com/bangladesh/environment/2018/12/17/reckless-plastic-waste-
dumping-greatly-endangering-bay-of-bengal
BACKGROUND

2.
Team NextG
2 | P a g e
“Do It Yourself (DIY)” culture can be one of the useful solutions to reduce plastic pollution
problem. There are plenty of tutorials, videos, and projects of making crafts from plastics on
the Internet. It is observed that many useful goods such as bookshelf, sofa, table, and many
other things can be made of plastics. These products look nice, stable, and cheap. People have
shown interest in this kind of crafts in a survey but most of them don’t get time to make these
crafts on their own. Hence, making crafts from used plastics and selling them in a market place
has great potential.
SOLUTION

3.
Team NextG
3 | P a g e
Product Name: Trash2Craft
Product Type: Online Marketplace
Product Details: The Trash2Craft is an online marketplace where people can sell their
handmade crafts that are made from plastics to potential buyers. One also can hire people to
make a craft according to the catalog through this platform. One also can sell used plastic
trash to Trash2Craft directly. Trash2Craft also supports its sellers by providing hands-on
training, raw materials, online tutorials, and expert feedback. Trash2Craft have their own
crafts to sell in the marketplace.
Business Model: The earning sectors of Trash2Craft are:
• Selling crafts and raw materials
• Training session
• 20% commission (up to BDT 100) on each transaction for the retailers
• Sponsorship on online contents.
Trash2Craft
PRODUCT

4.
Team NextG
4 | P a g e
Target Group:
• Students
• Women
• Unemployed
Market Analysis: The current market for arts and craft in Bangladesh is around USD 20
million.
Competitor Analysis: There is no direct competitor of Trash2Craft. However, some online
marketplace and online shop can compete with Trash2Craft in craft selling.
Features of Trash2Craft:
• Using plastics as currency.
• Free raw materials for new craftsman (up to BDT 1000).
• No transaction fee on first 10 transactions.
• Free online tutorials and videos.
MARKET ANALYSIS

5.
Team NextG
5 | P a g e
Promotional Activities:
1. Arts and Crafts Carnival
2. Digital Marketing
3. Word of Mouth
4. Guerrilla Marketing
5. Campaign in Educational Institutions
6. Online Campaign
360 Degree Branding:
• Website and App
• Cross Platform Marketing
• Inbound Marketing
• Campaign
• Training
• Online Materials
MARKETING STRATEGIES

6.
Team NextG
6 | P a g e
Initial Cost: All cost is calculated in BDT currency format.
• Website Development: 100k BDT
• App Development: 150k BDT
• Office Setup: 200k BDT
• Inauguration Ceremony: 300k BDT
• Others: 250k BDT
• Total: 1000k BDT
Monthly Cost:
• Office: 50k BDT
• R&D: 50k BDT
• Marketing: 100k BDT
• Remuneration: 200k BDT
• Maintenance: 100k BDT
• Total: 500k BDT
Revenue:
• Per Unit Revenue = 1000 BDT
• Per Month Sell = 550 Unit
Break Even Point: 1 Year 8 Months
COST and REVENUE