INTRODUCTION TO DESIGN THINKING BY SWATI TRIPATHI

1. Design Thinking
Unit 1
Fundamentals of Design Thinking

2. Design Thinking
Design Thinking provides a solution-
based approach to solving problems.

3. Innovation and Creativity

4. Dynamics of Creative Thinking in
Design Thinking
1. Analysis
2. Open Mindness
3. Open to Feedback
4. Considerate
5. Problem Solving
6. Organisation
7. Communication
8. Leadership and Adaptability

5. Elements of Design Thinking
• Desirability: What makes sense to people and
for people?
• Feasibility: What is technically possible within
the foreseeable future?
• Viability: What is likely to become part of a
sustainable business model?
• Economic: for user and producer

6. What’s the difference between Solution-Based
and Problem-Based Thinking?

7. Principles of Design Thinking

8. Process of Design Thinking

9. Sustainability
And
Sustainable Business

10. Adoption of Design Thinking in a Firm
• Cross-functional collaboration between
designers, engineers, and product managers.
• Gathering feedback quickly and continuously,
ensuring that you’re constantly learning and
adapting as you go.
• Deciding as late as possible and delivering
fast, with less focus on long-term deliverables.
• A strong emphasis on how the team operates
as a whole.

11. Significance of Design Thinking
1. Significantly reduces time-to-market
2. 2. Cost savings and a great ROI
3. Improves customer retention and loyalty
4. Fosters innovation
5. Can be applied company-wide