Employee Social Options Programs: An Initiative under Mahindra Rise for Good CSR Mission A Case Study PPT on CSR

1. Employee Social Options
Program : ESOP
An Initiative under Mahindra Rise for Good CSR Mission
By Shreya and Saraswati

2. ABOUT MAHINDRA
•A US $19 billion federation of companies.
•One of India’s top 10 business houses
More than 2, 00,000 employees in over 100
countries across the globe.
•A socially and environmentally responsible
group with a leading presence in each sector
in which it is present.
•Has diversified presence in automobiles ,
automotive components, financial services, IT,
retail, real estate, hospitality, logistics, clean
energy and more.

3. Rise For Good
A call to action
; to do good

4. ‘By making every aspect of our business sustainable, we reaffirm our commitment to a better
world. From our employees, to the communities which we are a part of, we want to conduct our
business consciously and responsibly. In everything we do, we ensure that we Rise to do good.’
OBJECTIVE

5. •Key Areas - Education , Health and
Environment.
•Rise for Good also entails running the
business with integrity, responsibility and
transparency, caring for the well-being of
the planet and striving for the welfare of the
employees, customers and the community.
•Some of the major social projects of the
Mahindra Group are: Nanhi kali, Mahindra
Pride schools, scholarships to deserving
students, Esops, Hariyali, Lifeline Express,
Swachh Bharat Swachh Vidyalaya

6. Employee Social Options
A Mahindra way of enabling communities to
RISE.

7. How It Started?
•On October 6th, 2005 , on the 60th
anniversary of Mahindra and Mahindra.
•The company took upon this
opportunity to acknowledge employees
with similar to its own social
responsibility outlook to give back to
the society as a team value.
•Thus, ESOP was coined as a term for
programs that would enable employees
to participate in the exercise of giving
back to society.

8. ESOP: An Introduction
•A platform offering employees across
Mahindra Group of Companies located
throughout the country, a set of social
work volunteering options.
•These options are created by the
employees themselves exclusively.
•Options are created in form of the needs
of underprivileged communities in and
around their areas of operation.
•To fund these employee initiatives, each
Sector of the Mahindra Group donates
50 % of its CSR budget.

9. ESOP Architecture
•The CSR Council comprising of senior managers
& business leaders was formed to provide
strategic guidance to CSR initiatives and the
ESOPS programme.
(President (Group HR, After-Market & Corporate
Services) & Member of the Group Executive Board
CEOs , COOs, Senior Vice Presidents and Senior
Executives from M&M and Group Companies.)
•The Group CSR Department primarily handles
the implementation of the Employee Social
Options (ESOPs) program at the Mahindra
Group. (ESOPS Leader (Head of Office/plant) ESOPS
Champion (Department Heads) ESOPS
Implementation Committee ESOPS Volunteer )
•The employees are expected to serve up to 2
days towards ESOP in a financial year.

10. s
HOW IT
WORKS?
Start
Here
Brainstorm ideas on
Education , Health,
Environment
Prioritize based on needs
on resources and
feasibility Prepare annual
activity plan
•Carry out the
activity
•Follow plan
•Publicize & excite
employees
•Divide task amongst
volunteers
Document each
activity within 48
hours
Move on to next
activity as per plan

11. Array of Activities
The array of activities that employees volunteer
towards range from blood donations camps, tree
plantation drives to holistic village development
initiatives.
Rural Infrastructure
Development
Health and
Sanitation
Women
Empowerment
Environment
Protection

12. What Keeps Them Motivated?
•Besides self inclination towards social
responsibility, the extrinsic motivation are various
awards given to the employees after identifying the
best ESOP along with exceptional track records.
•The team also recognizes contribution of each
ESOPS volunteer by distributing certificates and
merchandises.
•The ESOPS team site makes available an online
database of all the ESOPS activities done by every
location in the Mahindra Group. This encourages
them to achieve more, by keeping them accessible
for all.
•To encourage champions in volunteering, motivate
more employees to volunteer, and drive a positive
change in society through the joy of giving, ESOP
annual award are given to the volunteers.

14. ESOPS IN ENVIRONMENT
•Green Guardians: A team of 70 volunteers
collected more than 15,500 POP made Ganesha
idols and immersed them in an eco friendly
manner.
•Suryodaya: Provided solar power to nine hamlets
which benefitted 259 households.
•Project Hariyali: Around 2.3 million trees were
planted this year.

15. ESOPS IN COMMUNITIES
•Jaldoot: 22 employees dedicated 88 man-hours
and supplied drinking water to 6,500 people.
•Street Smart: 120 employees participated in the
road safety awareness event.
•Swachchmeva Jayate: Constructed more than
500 toilets primarily for girls in government
school.
•Samantar: An HIV prevention and rehabilitation
programme in Nasik district.

16. ESOPS IN EDUCATION
•Gyandeep: Volunteers supported schools for
infrastructure development , material
distribution, and conducting extra-curricular
activities.
•Hunnar : live working models from written-off
materials were donated to ITI, Chiplun to
facilitate skill enhancement of the student there.

17. ESOPS IN HEALTH
•Jeevandaan: Volunteers donated blood for
thalasemic patient.
•Navdrushti: A total of 685 patients were
examined, 536 spectacles were distributed, and
17 patients underwent surgery.
•Sehat: Camps and rallies were conducted to
raise awareness on side effects of tobacco
consumption.

18. THANKS !